Steve Blank (of Lean Startup and Four Steps to the Epiphany fame) unpacks why innovators and founders should expect fierce battles from incumbents on the path to disruption.

The behind-the-scenes story of how Lattice built its marketing strategy from the ground up, as told by its third employee and first marketing hire, Alex Kracov.

We gathered the most surprising anecdotes from seasoned founders about when things clicked into place.

Krithika Muthukumar was the very first marketer at OpenAI and Stripe. Here, she unpacks what it takes to found and scale a marketing operation to build an enduring brand.

Gong co-founder and CPO Eilon Reshef sits down with First Round partner Todd Jackson to unpack how he turned an early bet on AI into a multi-billion dollar category leader in revenue intelligence.

There isn't much advice to guide founders on navigating their first VC partner meeting. So First Round Partner and former founder Liz Wessel shares her playbook for seed-stage startups tackling one of fundraising's most opaque processes

Nan Yu, Head of Product at Linear, has advised dozens of startups of all stages and sizes. He unpacks why founders should be suspicious of symmetry in their team structure, and offers a three-part framework on how to optimize for an “heirloom tomato” org chart.

Founders and product leaders from Atlassian, Stripe, Gong and more share their strategies for going multi-product, from managing extensive product lines to bringing brand-new bets into being.

DoorDash VP Jessica Lachs has grown the company’s analytics team from a band of scrappy generalists to a highly specialized 300-person org. Here, she spells out how founders can lay the groundwork for an analytics function at their startup and pick the right first hires for the team.

Clay co-founder and CEO Kareem Amin sits down with First Round Partner Todd Jackson for a behind-the-scenes look at how he grappled with narrowing Clay’s scope and tactics for landing on the right ICP.

Will Larson, a veteran engineering leader and the CTO at Carta, holds three conventional engineering management “anti-patterns” up to the light for a closer look.

After more than a year of showcasing dozens of founders in our Paths to PMF series, we pulled together a list of the biggest lessons that stuck with us from these winding startup journeys.

We peel back the layers of Notion’s multifaceted marketing strategy, diving deep into three distinct channels that have helped power its meteoric rise: community, influencer marketing, and growth and analytics.

There's plenty of advice for first-time founders, but fewer resources for those embarking on their second or subsequent venture. To help navigate these, we gathered insights from experienced serial founders, distilling eight tactical lessons they applied differently the second time around.

Wade Foster, founder and CEO of Zapier, shares his contrarian takes on building a billion-dollar company — from fundraising advice, go-to-market strategy, and hiring mistakes.