This tutorial shows how to leverage the Screaming Frog SEO Spider’s recently released custom JavaScript functionality to create JSON-LD schema markup at scale. With a small amount of code, I will demonstrate how to extract elements from a webpage and integrate each one into a structured data script with variables....

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In enterprise SEO, effective collaboration across departments such as Development, Content, and PPC is essential to achieving business objectives. A key challenge is securing stakeholder buy-in, which can be addressed by aligning SEO goals with broader business outcomes, such as revenue growth or customer retention. Leveraging data-driven insights, such as...

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Note: This giveaway has now ended It’s been a fair chunk of time since we last did a giveaway on our blog, so now felt like the right time to climb up into the loft (or attic) of Screaming Frog HQ and see what we could offer up for grabs....

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Four core updates later, a few meltdowns on X, followed by a well-deserved Christmas break and 2024 is done. It’s been a year to remember for many industries, but really that’s no truer than for travel. The travel industry SERPs have changed dramatically, even dating back to 2023, and 2024...

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One of the most powerful features of the Screaming Frog SEO Spider is the ability to scrape whatever information you want from a website in bulk using custom extractions. I have previously written about using XPath for custom extractions, which is a great place to get started if you’re interested...

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We’ve all heard that imitation is the sincerest form of flattery, right? Well, any PR professional will be able to tell you of a campaign they’ve been inspired by and wondered how they could do something similar for their own clients. As PR professionals, we’re constantly tweaking strategies and plans,...

The post How to Elevate Your PR Strategies With Competitor Analysis appeared first on Screaming Frog.

In the Bloomsbury big top, the Screaming Frog team net 3 awards. Having been shortlisted for 8 categories, across both SEO and PPC, the Screaming Frog team headed to the 2024 UK Search Awards with aspirations of adding some more silverware to an ever growing trophy cabinet. Hosted by the...

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So let’s talk about ecommerce text on category pages. If you’ve worked in ecommerce SEO for any given time, you’ve likely seen this strategy. After the product listings on a given category page, you’ll see text that appears at the bottom that’s clearly written for search. This article is a...

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In the digital landscape, effective communication is key to attracting and retaining site visitors and climbing search engine rankings. Location pages and ‘About Us’ pages often play crucial roles in shaping user experience and enhancing SEO. These pages are not only the key to providing essential information but also reflect...

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We’re delighted to announce Screaming Frog SEO Spider version 21.0, codenamed internally as ‘towbar’. This update contains new features and improvements based upon user feedback and as ever, a little internal steer. So, let’s take a look at what’s new. 1) Direct AI API Integration In our version 20.0 release...

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