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Search Engine Land

Engage with news and insights on Search Engine Optimization (SEO) & Pay-Per-Click (PPC) on Search Engine Land.

April 3, 2025  17:58:26
Google will pull information about promotions and products from merchants' existing marketing materials to display across Search and beyond.
April 3, 2025  16:48:49
Generative AI is changing search. Goodbye blue links, hello AI answers. Learn what this shift means for the future of SEO and traffic.
April 3, 2025  13:00:00
Do exact match domains have value in 2025?
Search engines favor authority and branding over keywords alone. Find out how to make your domain work for you.
April 3, 2025  12:00:00
Why your site got deindexed from Google and what to do about it
Deindexing isn’t always a penalty. Learn how technical SEO mistakes, crawl issues, and content quality affect Google indexing.
April 2, 2025  21:15:02
Discover how AI-powered search is reshaping SEO and what your brand needs to do to thrive.
April 2, 2025  19:03:47
Advertisers have been complaining all day about being unable to manage their LSAs.
April 2, 2025  17:37:47
TikTok
Amazon's last-minute TikTok bid comes days before the video app faces a potential U.S. shutdown, though the offer isn't being taken seriously.
April 2, 2025  17:34:38
More queries in the entertainment, restaurants, and travel industries are triggering Google's AI Overviews since the core update.
April 2, 2025  14:00:00
Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices.
April 2, 2025  13:00:00
LLMs are driving referral traffic – but what about engagement?
AI-driven referrals are surging, but user behavior is shifting. Learn what this means for website traffic and brand visibility.