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Search Engine Land

Engage with news and insights on Search Engine Optimization (SEO) & Pay-Per-Click (PPC) on Search Engine Land.

April 24, 2025  17:39:08
YouTube
YouTube's AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and brands?
April 24, 2025  17:06:44
ChatGPT for paid search marketers- 17 strategic prompts you can use today
OpenAI CEO Sam Altman has previously said he hates ads and he was concerned about products that manipulate the truth to suit advertisers.
April 24, 2025  16:31:47
Meta Threads
Advertisers will be able to reach the 300 million monthly active Thread users with Meta's targeting capabilities.
April 24, 2025  14:59:20
Dealing with Google Ads frustrations: Poor support, suspensions and rising costs
Google Ads API v17 will stop working on June 4 - make sure to upgrade now to avoid disruptions.
April 24, 2025  14:44:09
Google asserts ownership of all advertiser assets in Local Services Ads
Google’s new LSA terms give it rights to analyze call data – including sensitive client info. Learn how this could impact YMYL industries.
April 24, 2025  13:00:00
How to automate your Google Ads workflow with the ChatGPT API
Stop copy‑pasting prompts. Plug GPT‑4o into Google Apps Script, Sheets, and more to run account‑wide performance reviews automatically.
April 24, 2025  12:00:00
Domain extensions and SEO: What you need to know
Understand how TLDs, ccTLDs, and branded domains influence rankings, trust, international reach, and more.
April 23, 2025  20:40:35
Shopify is phasing out legacy Google tag setups. Merchants need to migrate to the Google & YouTube app to maintain accurate tracking.
April 23, 2025  19:01:57
How to expand from paid social into Google Ads
Google Ads' new Tree Table Views transform data tables into hierarchical layouts to visualize relationships between campaign elements.
April 23, 2025  18:51:21
Creating Google Ads campaigns with Gemini conversational AI: How good is it really?
Channel controls for Demand Gen lets you precisely target YouTube Shorts, Gmail and other visual platforms, with detailed reporting.