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The Similarweb Blog

Immerse yourself in the dynamic world of digital trends influencing marketing, research, sales, and investments on The Similarweb Blog.

December 22, 2024  10:51:50

Okay, you’re starting an SEO agency. Congratulations on taking the first step into entrepreneurship. But now what? If you’re not yet seeing hundreds of potential clients knocking on your door every day, don’t worry—you’re not alone. This guide will walk you through 14 essential actions to help you find SEO clients and build a thriving, […]

The post How to Get SEO Clients: 14 Ways for Beginners appeared first on Similarweb.

December 19, 2024  10:36:50

A 404 Not Found error is one of the most common and frustrating experiences users encounter online. It signals that a requested web page is missing, leaving visitors stranded and potentially damaging your site’s credibility. For website owners, 404 errors are more than just a nuisance—they can harm user experience, disrupt SEO efforts, and cost […]

The post What Is 404 Not Found and How To Fix It appeared first on Similarweb.

December 18, 2024  10:18:55

Not all traffic is good traffic. I felt the collective sigh of digital marketers reading that.  An abundance of site visitors does not necessarily translate into growth. If you bring in thousands of visitors who do not buy anything, do not register for your services, or do not engage with your content, you are simply […]

The post What Is Quality Traffic and How to Get More of It appeared first on Similarweb.

December 17, 2024  14:38:59

Bluesky favored over Threads as the news media’s alternative to X Social networks have been proving a less reliable traffic source for news publications in recent years, but Bluesky may prove to be the exception that is winning the love of the news media. Bluesky’s web traffic and app engagement ballooned immediately after the election […]

The post Referral Traffic Shows Why the Press Loves Bluesky appeared first on Similarweb.

December 17, 2024  11:08:03

A crowded hypermarket or a busy train station? The internet can feel like both, with everyone vying for your attention. To make your website unique and thrive, focus on two essentials: SEO and CRO. When done right, these strategies not only drive traffic but also lead to meaningful interaction. However, they’re often poorly integrated. Understanding […]

The post SEO and CRO Integration: Why It’s Important and How to Do It appeared first on Similarweb.

December 17, 2024  09:00:45

The most searched thing on Google in 2023 was ‘youtube’ – taking the top keyword crown for the fourth year running. Will it win in 2024? Without a crystal ball, there’s only one way to answer that. Data. And so far, that data says yes. Using the power of Similarweb’s super  fresh keyword data, we […]

The post Most Searched Things on Google in 2024 appeared first on Similarweb.

December 16, 2024  11:14:10

In the ever-evolving financial landscape, data accuracy and timeliness are paramount for making informed decisions. We are proud to announce our partnership with S&P Global, a leader in credit scoring and risk management analytics. This collaboration underscores the growing role of digital data in reshaping financial services, particularly in providing additional transparency within credit risk, […]

The post Similarweb Partners with S&P Global Market Intelligence to Enhance Transparency within Credit Risk appeared first on Similarweb.

December 16, 2024  09:49:52

Mobile phones are no longer a mere tool for communication and entertainment; we now live with them as an extension of ourselves. These gadgets have become part of our everyday lives and act like advanced productivity devices for handling complicated business operations. The invention of mobile apps made these devices our constant companions. Each app […]

The post 20 Mobile App Metrics To Track In 2025 appeared first on Similarweb.

December 16, 2024  08:18:32

The market research industry is growing at an impressive pace. But what are the key factors driving it?  Increased digitalization, emerging data analysis techniques, and a growing need for consumer insights are leading more businesses to rely on market research than ever before.  It’s become the key to staying competitive, innovating faster, and making smarter […]

The post 2025 Market Research Industry Statistics, Facts, and Trends appeared first on Similarweb.

December 15, 2024  14:45:12

Keyword research is the backbone of your SEO strategy. Getting it right will help you create content that not only attracts users to your site but also keeps them coming back. In this post, I’ll demonstrate how to do keyword research and share some SEO keyword research secrets that I use daily. What is keyword […]

The post How To Do Keyword Research: A Complete Guide and Free Template appeared first on Similarweb.

December 15, 2024  01:17:22

The holiday season is a goldmine of opportunity—but it’s also a battlefield. Every marketer is crafting festive campaigns, aiming to connect with the season’s spirit and drive big sales. The market is crowded, and every brand is fighting for attention. The key? Creative campaigns, sharp tactics, and staying on top of trends. What to do: […]

The post Top Holiday Marketing Strategies for 2024 appeared first on Similarweb.

December 13, 2024  16:49:38

The data landscape is vast, complex, and full of opportunity, but it’s also plagued with challenges that slow progress and reduce the effectiveness of data-driven decision-making. From the difficulty of data delivery to the complexities of mapping disparate datasets, data’s value is often lost in translation. This article explores the key challenges in the data […]

The post Bridging the Data Gap: Unifying Datasets and Streamlining Delivery appeared first on Similarweb.