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SEMrush Blog

Dive into advanced content strategy, content marketing, SEO, SEM, PPC, and social media insights on the SEMrush digital marketing blog.

December 20, 2024  17:24:00

The Complete Ecommerce SEO Guide for Beginners

Ecommerce SEO is a set of practices that improve an online store‘s rankings in organic search results.

December 20, 2024  15:47:00

Faceted Navigation: An SEO Win Waiting to Happen

Faceted navigation allows users to refine their search results by applying multiple filters at the same time.

December 19, 2024  17:30:00

Canonical URLs: A Beginner's Guide to Canonical Tags

A canonical URL is the version of a webpage that search engines treat as “main“ when there are duplicates.

December 18, 2024  21:50:00

November 2024 Core Update

On November 11, 2024 Google announced it was rolling out with the November 2024 Core Update.

December 17, 2024  15:50:00

YouTube Backlinks: Why They Matter and How to Build Them for SEO

Know why and how you should build YouTube backlinks to improve your SEO for greater online visibility.

December 17, 2024  09:00:00

Digital Marketing for Small Business: A Practical Guide for 2025

Discover actionable digital marketing tips, tactics, and strategies to grow your small business online—with real-life examples.

December 16, 2024  21:23:00

The 16 Best Growth Hacking Tools for 2024

Check out the top growth hacking tools you can use to grow your business this year.

December 16, 2024  17:59:00

Ecommerce Keyword Research: A Practical Guide

Ecommerce keyword research is the practice of identifying relevant search terms for your online store.

December 15, 2024  20:01:00

Best captions for Instagram in 2025

This guide is your one-stop shop for mastering the art of the Instagram caption. We‘ll explore creative ideas, proven formulas, and real-world examples to help you elevate your Insta game.

December 13, 2024  16:04:00

What Robots.Txt Is & Why It Matters for SEO

A robots.txt file tells search engine bots which pages they should and shouldn’t crawl. Learn more.

December 13, 2024  13:06:00

SearchGPT vs. Google and Bing: A Quick Comparison of Search Engines

Curious how OpenAI‘s SearchGPT measures up against Google and Bing? We tested 5,000 queries to uncover the key differences in ranking, domain preferences, and search experience.

December 12, 2024  20:22:00

How to Do Keyword Clustering & Why It Helps SEO

Keyword clustering is the process of grouping keywords based on search intent. Learn the right way to do it.

December 12, 2024  19:11:00

Redirects: What They Are & How to Use Them

A redirect is a way to send users and search engines to a different URL than the one they requested.

December 12, 2024  18:59:00

Keyword Mapping for SEO: Guide + Free Template

Keyword mapping is an SEO technique that involves tactically assigning target keywords to pages on your site.

December 12, 2024  18:49:00

Pageviews in Google Analytics 4: The Complete Beginner's Guide

Learn where to find pageviews in Google Analytics 4. Discover how to use this data to improve website traffic.

December 11, 2024  20:34:00

What Is a Title Tag? How to Optimize Your SEO Titles

A title tag is an HTML element that provides a webpage title for search engines and internet browsers to use.

December 11, 2024  20:17:00

Google Maps Marketing: How to Grow Your Local Business

Google Maps marketing is the process of making your local business easier to find in Google Maps results.

December 11, 2024  18:54:00

Toxic Backlinks: What They Are & How to Find Them

Toxic backlinks are incoming links that harm your site’s search visibility or have the potential to.

December 11, 2024  18:53:00

Call Tracking: Everything You Need to Know for Smarter Marketing

Discover how call tracking bridges online and offline customer behavior, boosts campaign ROI, uncovers keywords, and optimizes leads for smarter marketing.

December 11, 2024  18:46:00

Local Keyword Research for SEO: What It Is & How to Do It

Local keyword research involves finding phrases people use when looking for local products and services.