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SEMrush Blog

Dive into advanced content strategy, content marketing, SEO, SEM, PPC, and social media insights on the SEMrush digital marketing blog.

April 22, 2025  14:29:00

Voice Search Marketing: What It Is & Why You Need a Strategy

Voice search marketing is optimizing content with the intention of it appearing in voice search results.

April 22, 2025  14:22:00

The Difference Between Google Local Finder & Google Maps

Learn the key differences between Google Local Finder and Google Maps—and how to optimize for both.

April 22, 2025  14:05:00

Metrics for Local SEO: How to Measure for Better Results

Discover how to gather metrics for local SEO success and learn how to optimize your efforts.

April 22, 2025  13:46:00

How to Add a Google Maps Business Listing: Step by Step

Discover the easiest way to add your business to Google Maps to reach more customers.

April 22, 2025  11:09:00

SEO Reputation Management: Top Strategies for Success

Learn more about SEO reputation management and explore how Semrush Local can transform your business‘s online presence.

April 22, 2025  10:56:00

Navigating the GBP dashboard: A Simple Local SEO Guide

Learn how to navigate the Google Business Profile dashboard and optimize your online presence in local search.

April 22, 2025  10:41:00

Geo-Targeting SEO: A Game-Changer for Local Businesses

Discover the power of geo-targeting SEO and how it can transform your local business‘s online presence.

April 22, 2025  10:31:00

1-Star Reviews: Example Replies for Negative Feedback

Learn how to reply to 1-star reviews on Google and other platforms with response examples you can use as templates.

April 22, 2025  10:15:00

What Is a Top-Level Domain? Types and Examples

A top-level domain is the “.“ and text to the right of a domain. It can affect user perception of your brand.

April 22, 2025  09:57:00

Commercial Intent Keywords: The Complete Guide for Marketers

Commercial intent keywords are search terms used to research a brand, product, or service before buying.

April 17, 2025  11:04:00

8 Sitemap Examples + Types of Sitemaps and Best Practices

See sitemap examples like openai.com/sitemap.xml. And learn how XML and HTML types differ.

April 17, 2025  10:51:00

What Is Evergreen Content? & How to Create It

Evergreen content is content that remains relevant for a long period of time without needing frequent updates.

April 17, 2025  10:09:00

31 Top Social Media Platforms in 2025 [+ Marketing Tips]

The most popular social media platforms in the world include Facebook, YouTube, Instagram, and WeChat.

April 17, 2025  07:59:00

How to Perform a Complete SEO Audit in 14 Steps

Learn how to do a comprehensive SEO audit step by step and identify errors on your site or a client’s.

April 17, 2025  07:44:00

6 Best YouTube Keyword Tools of 2025 (Free & Paid)

See the best YouTube keyword research tools to find search terms, optimize videos, and get more views.

April 16, 2025  15:19:00

A Complete Guide to Adding Google Business Profile Products

Learn how to display products in your Google Business Profile and show locals what you have to offer.

April 16, 2025  15:09:00

Local SEO vs. National SEO vs. Global SEO: A Strategy Guide

Understand the differences between local SEO, national SEO, and global SEO, and decide the best strategy for you.

April 16, 2025  10:53:00

How to Use Semrush Position Tracking to Monitor & Report SEO Results

Learn how the Semrush Position Tracking tool helps you easily track SERP rankings for keywords and get traffic from specific locations and devices.

April 14, 2025  09:16:00

What Is User-Generated Content? How to Get and Use It

User-generated content (UGC) is non-sponsored content created by users instead of brands.

April 11, 2025  13:51:00

What Is a Competitive Analysis? (with Template + Examples)

Learn how to do a competitive analysis and compare your brand against your competitors.