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Enhance your website's search engine optimization with internationally acclaimed software and online SEO courses from Yoast.

April 3, 2025  08:00:32

There is so much you can do to optimize your online store, whether for users or Google. To help you cover all your bases, we’ve written this ecommerce SEO checklist. It doesn’t cover absolutely everything, but if you at least start by optimizing all the aspects in this post, you will definitely be doing a […]

The post Ecommerce SEO checklist: 30 tips for a better online store appeared first on Yoast.

April 1, 2025  07:00:27

Are you tired of your social media efforts not achieving the results you hoped for? It might be time to scale up your social media optimization efforts. Your content might be good, but you could do various enhancements to make it stand out. For instance, your content needs proper metadata for X, Facebook, and the […]

The post Social media optimization with Yoast SEO appeared first on Yoast.

March 31, 2025  11:36:25

Writing quality content should be a key aspect of every SEO strategy. But when is your content considered good or high-quality? And does quality mean the same for your users as for Google? In this article, weā€™ll discuss creating content and how you can make sure it hits the mark. It will require some creative […]

The post 7 tips to write good, high-quality content appeared first on Yoast.

March 28, 2025  12:00:53

Ready to reach for the stars with your Shopify online store? This Shopify SEO ultimate guide will tell you what you need to do to get there.

The post Shopify SEO: the ultimate guide appeared first on Yoast.

March 27, 2025  11:50:36

Bring your Shopify products to life in Google searches. Highlight product variants that shoppers care aboutā€”color, size, pattern, material and audience demographyā€”and watch your clicks and sales soar. Why you and your customers will love it Hereā€™s how to try it: To access the Yoast SEO for Shopify product variant schema, you just need to: […]

The post Stand out in Google search results with product variant schema appeared first on Yoast.

March 26, 2025  13:14:35

Using transition words in your writing can help you enhance the readability of your content. They help your text flow and show readers the relationship between phrases and paragraphs. Thatā€™s why the readability checks in Yoast SEO provide feedback on your use of transition words. But what are transition words, and why are they so […]

The post Transition words: why and how to use them appeared first on Yoast.

March 25, 2025  14:15:18

Do you have a website or are you thinking about creating one? And do you want to attract more people to your business? If the answer is yes, then thereā€™s no doubt about it: SEO should be part of your marketing efforts. Itā€™s a great way to build your brand and get people on your […]

The post What is SEO (Search Engine Optimization)? appeared first on Yoast.

March 24, 2025  13:00:00

People are making more purchases online, whether from home on a laptop or on their mobile phone while on the go. In 2025, retail e-commerce sales are estimated to exceed 4.3 trillion U.S. dollars worldwide, and this number is expected to go up in the following years. Naturally, this rise in online shopping has come […]

The post Ecommerce SEO: how to rank higher & sell more online appeared first on Yoast.

March 19, 2025  15:19:09

Shopify is one of the most impressive internet success stories. According to BuiltWith, the Canadian ecommerce giant now powers almost five million stores worldwide. Merchants choose it for its ease of use, robust features, scalability, and cost-effectiveness. Letā€™s go over the main reasons for choosing Shopify. What is Shopify and what does it do? Shopify […]

The post What is Shopify and why choose it as your ecommerce platform? appeared first on Yoast.

March 12, 2025  13:03:59

As an agency owner, you need skills to write content that your clients and audiences will love. Luckily, you can learn how to do it with proper steps and helpful tools. Here, weā€™ll discuss how to plan, write, and optimize the content work for your clients. If you have your process down, youā€™ll easily create […]

The post How to write valuable content that your clients will love appeared first on Yoast.

March 12, 2025  10:38:31

Getting our SEO plugin up and running should be quick and stress-free. That is why we are introducing a simpler installation flow that takes just a few clicks. If you have ever felt confused about installing plugins, this new option is here to help you. Get started with the Yoast SEO Free installation: Because everything […]

The post A smoother way to get started with Yoast SEO Free appeared first on Yoast.

February 27, 2025  12:42:36

SEO is, for a large part, all about getting the right content in front of the right audience. When youā€™ve been doing that for a while, there comes a time when you want to scale content production. Scaling content creation means you aim to make more content to reach new targets. While thatā€™s a good […]

The post Scaling content creation without compromising quality (with template) appeared first on Yoast.

February 19, 2025  12:00:16

An SEO audit is a health checkupā€‚of your site. It allows you to know what works and whatā€‚does not, and it allows you to make improvements based on what you find. This can lead to improved performance ā€” both on the search results pages and howā€‚visitors engage with your website. What is an SEO audit? […]

The post How to perform an SEO audit (with checklist) appeared first on Yoast.

February 13, 2025  13:13:40

Every business needs an online presence. Building a business website could be one of your most important decisions. But after that decision comes another question: Which platform should you choose to build your business site on? This depends on what kind of website you need, your resources, and your expertise. Define your websiteā€™s purpose Before […]

The post Choosing the right platform for your business website appeared first on Yoast.

February 12, 2025  11:00:00

One of the things you can do to present your local business better in search results is to use structured data for rich snippets. Adding structured data to your site can help search engines understand your business and how it performs. Because of this, you’ll need to add your NAP details, store/location map, reviews, and […]

The post Local business listings with schema structured data appeared first on Yoast.

February 5, 2025  11:25:43

SEO and PPC are two of the most important strategies for increasing your websiteā€™s visibility. While they both aim to attract more traffic, they operate differently. They also serve different purposes. Here, weā€™ll discuss SEO vs. Pay-per-click advertising and how to choose the best option for you. Understanding SEO and PPC As we all know, […]

The post SEO vs. Pay-per-click advertising: Which one should you choose? appeared first on Yoast.

January 30, 2025  12:27:59

SEO is like a never-ending story. There are always things to do. And these things need your undivided attention, from keyword research to content audits and performance reporting. Many of these are repetitive, recurring, and time-consuming. And thatā€™s why you need SEO automation.  What is SEO automation? By automating SEO, you use tools and software […]

The post SEO automation: Tools and tips for SEO success appeared first on Yoast.

January 28, 2025  11:56:44

Valentineā€™s Day is an interesting shopping event for ecommerce stores. Customers are looking for gifts that help express their love for one another, with flowers, jewelry, and other interesting options. Itā€™s a great opportunity to attract and convert online shoppers. Here are some SEO tips to help make the most of your Valentineā€™s Day sale! […]

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January 21, 2025  12:03:45

The start of the year is always a good moment to start or update your SEO roadmap. This is a structured collection of tasks you plan to do to enhance your siteā€™s performance. If you already have one, great! If not, read this article to find out what you can do and why you need […]

The post How to create an effective SEO roadmap appeared first on Yoast.

January 16, 2025  14:29:46

You can sell your products online in many marketplaces, and all these platforms benefit from SEO. From improving your photos to writing better product descriptions, on-page ecommerce SEO is key if you want your product listings to rank in search. What is marketplace SEO? Marketplace SEO is about making a platform with many sellers ā€” […]

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