Google’s Official Digital Marketing Publication. How retailers and CPG companies are putting gen AI into production and seeing real returns.

Google’s Official Digital Marketing Publication. Discover insights from Shoptalk 2025 on how to shape successful retail marketing strategies with AI.

Google’s Official Digital Marketing Publication. Explore this case study to see how Dept used AI to launch a video ad campaign for Pit Viper.

Google’s Official Digital Marketing Publication. See how Google Shopping and Addition used AI to make hyperlocal ads in NYC.

Google’s Official Digital Marketing Publication. Explore how AI-powered measurement can help you navigate today’s evolving landscape and drive ROI.

Google’s Official Digital Marketing Publication. Discover why YouTube creators are seen as ‘the new Hollywood’ and hear from a creator panel at SXSW.

Google’s Official Digital Marketing Publication. Discover how rapid advancements in AI will continue to evolve the customer experience.

Google’s Official Digital Marketing Publication. AI advances unlock new ways for businesses to reach and engage people on Google and YouTube.

Google’s Official Digital Marketing Publication. New media consumption behaviors are reshaping consumer journeys. See what this means for marketers.

Google’s Official Digital Marketing Publication. Improve media efficiency with lessons from the agentic era and revelations about AI in marketing.

Google’s Official Digital Marketing Publication. Discover how to identify influence pathways and use influence maps with AI in your marketing plan.

Google’s Official Digital Marketing Publication. Discover how AI will transform media buying and planning and how the industry can adapt.

Google’s Official Digital Marketing Publication. Hear from YouTube CEO Neal Mohan on the platform's priorities and his predictions for 2025.

Google’s Official Digital Marketing Publication. Explore our Big Game advertising analysis to see how brands are changing their marketing strategies.

Google’s Official Digital Marketing Publication. Hear from Derek Rodenhausen on mapping today's customer journey, influence maps, and how AI can help.

Google’s Official Digital Marketing Publication. Discover 5 ways marketers can capture and hold audience attention to beat the attention recession.

Google’s Official Digital Marketing Publication. Explore the top YouTube trends for 2025 at a global level and in some of YouTube’s biggest markets.

Google’s Official Digital Marketing Publication. Discover marketing tips for 2025 from Vidhya Srinivasan, VP and general manager of Google Ads.

Google’s Official Digital Marketing Publication. Discover the four AI pathways to marketing excellence and see what sets marketing leaders apart.

Google’s Official Digital Marketing Publication. Discover the 4 principles of modern marketing from innovative and inspirational industry leaders.

Curious about what drove 2024’s best YouTube ads? Discover the strategies brands used, such as creative storytelling, and how you can use them too.

Google’s Official Digital Marketing Publication. Discover 3 strategies from Jim Lecinski on navigating your marketing career to become a CMO.

Google’s Official Digital Marketing Publication. Jim Lecinski shares the blueprint for how world-class CMOs build, train, and sustain marketing teams.

Google’s Official Digital Marketing Publication. Discover how the latest Google Search innovations are introducing new user behaviors.

Google’s Official Digital Marketing Publication. If YouTube Shorts aren’t part of your marketing strategy, you may be missing out.

Google’s Official Digital Marketing Publication. Discover our holiday retail stats for insights on ways to connect with after-Christmas shoppers.

Google’s Official Digital Marketing Publication. Discover how marketers can supercharge AI for their search advertising campaign strategy.

Google’s Official Digital Marketing Publication. Discover how to unlock the 80/20 rule to build customer lifetime value for long-term growth.

Google’s Official Digital Marketing Publication. Check out AI advancements, the benefits of a sports mindset, and ways to connect with your audience.

Google’s Official Digital Marketing Publication. Follow Jim Lecinski’s advice on marketing conferences and AI, from strategies to networking goals.