Insights from Orbit Media’s 11th Annual Blogger Survey Having a blog on your website is now considered common practice for brands in all industries. The benefits are widely known: it helps with SEO, provides thought leadership, and gives useful information to your audiences. But anyone who works in marketing knows that change is a constant. […]

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In February 2024, Google and Reddit announced a partnership that involved Google’s access to Reddit’s content through official APIs. Ever since Reddit has been enjoying unprecedented visibility on Google’s search result pages, both through organic rankings and separate “discussions”  sections which would often be featured in SERPs. The partnership raised a lot of questions in […]

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In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. Brands that truly stand out are those that harness the power of niche targeting—focusing on smaller, highly engaged audiences to drive more impactful, personalized connections. For marketing professionals, this approach is not just a tactic, but an audience research […]

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The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. As we move into 2025, staying ahead of emerging trends is essential for B2B brands. New strategies and content formats are redefining interactions with potential customers, and adapting to these changes […]

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Imagine being able to cut through all the marketing noise and connect with your customers on a personal level. That’s what my new book, Data-Driven Personalization, is all about – showing you how to use data to create marketing that really resonates. We all know data is important, but a lot of marketers are still […]

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Are you a freelance writer who wants to speed up your writing process? Or are you a marketer trying to make your content production processes more efficient? If so, you will find AI writing assistants helpful. An AI writing assistant is an application that uses artificial intelligence technology to help writers create and proofread content […]

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If you or your leadership team think you’re behind on adopting AI tools, take heart: You’re not. Despite what you may be hearing from different industry reports, it’s still very early in the game. However, things are moving fast. AI tools are evolving rapidly, and it’s important to engage in the conversation, stay informed, and […]

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Let me age myself for a second to set the stage here: Facebook launched my senior year of college. Back in my agency days, I worked on the first-ever digital ads and social media efforts for Coca-Cola. I vividly remember making colorful sticky note sketches of 160×600, 300×250, and 728×90 banner ads for my office […]

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