Convince & Convert
Convince & Convert provides essential marketing consulting services to engage and attract your audience.
My theory is that marketing leaders donāt need more content. They need better filters. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. Thereās always another podcast episode, a LinkedIn think piece, and a āmust-readā report. But, you don’t have time to consume it all. And yet, working in marketing […]
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The term ādo more with lessā can be enough to make marketers wince. While budgets and resources tighten but pipeline targets grow, it can feel contradictory to achieving marketing goals. But what if the solution isnāt to ādo moreā but to fundamentally change how we think about data and marketingās role in driving pipeline? Tessa […]
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Digital marketing strategies tend to revolve around familiar platforms like Google Ads, LinkedIn campaigns, and Facebook retargeting. Theyāre reliable platforms with measurable outcomes you can assess for ROI. But are these commonly used strategies always the best choice? Is it possible that by stepping beyond the familiarity, youāll discover opportunities that offer even better results? […]
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The Best YouTube Video Editors for Healthcare Marketing in 2025 Video marketing is transforming the healthcare industry, making complex medical information more accessible, engaging, and trustworthy. Whether you’re a healthcare provider, hospital, or medical technology company, video content can help educate patients, highlight expertise, and humanize your brand. Healthcare marketers face unique challenges, such as […]
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Insights from Orbit Mediaās 11th Annual Blogger Survey Having a blog on your website is now considered common practice for brands in all industries. The benefits are widely known: it helps with SEO, provides thought leadership, and gives useful information to your audiences. But anyone who works in marketing knows that change is a constant. […]
The post New Strategies for Improving Blog Performance (Plus Q&A with Andy Crestodina) appeared first on Convince & Convert.
In February 2024, Google and Reddit announced a partnership that involved Googleās access to Redditās content through official APIs. Ever since Reddit has been enjoying unprecedented visibility on Googleās search result pages, both through organic rankings and separate ādiscussionsāĀ sections which would often be featured in SERPs. The partnership raised a lot of questions in […]
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In todayās crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. Brands that truly stand out are those that harness the power of niche targetingāfocusing on smaller, highly engaged audiences to drive more impactful, personalized connections. For marketing professionals, this approach is not just a tactic, but an audience research […]
The post The Power of Niche Targeting: How Marketers Can Win by Thinking Small appeared first on Convince & Convert.
The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. As we move into 2025, staying ahead of emerging trends is essential for B2B brands. New strategies and content formats are redefining interactions with potential customers, and adapting to these changes […]
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