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Convince & Convert

Convince & Convert provides essential marketing consulting services to engage and attract your audience.

March 20, 2025  20:02:59

My theory is that marketing leaders donā€™t need more content. They need better filters. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. Thereā€™s always another podcast episode, a LinkedIn think piece, and a ā€œmust-readā€ report. But, you don’t have time to consume it all. And yet, working in marketing […]

The post Inbox Anarchy: An Audience-First Email Marketing Strategy appeared first on Convince & Convert.

February 24, 2025  19:00:24

The term ā€˜do more with lessā€™ can be enough to make marketers wince. While budgets and resources tighten but pipeline targets grow, it can feel contradictory to achieving marketing goals. But what if the solution isnā€™t to ā€œdo moreā€ but to fundamentally change how we think about data and marketingā€™s role in driving pipeline? Tessa […]

The post How to Take a More Goal-Oriented Approach to Marketing Data appeared first on Convince & Convert.

February 10, 2025  15:32:45

Digital marketing strategies tend to revolve around familiar platforms like Google Ads, LinkedIn campaigns, and Facebook retargeting. Theyā€™re reliable platforms with measurable outcomes you can assess for ROI. But are these commonly used strategies always the best choice? Is it possible that by stepping beyond the familiarity, youā€™ll discover opportunities that offer even better results? […]

The post How to Use Data More Strategically to Reach Audiences appeared first on Convince & Convert.

January 15, 2025  15:00:24

The Best YouTube Video Editors for Healthcare Marketing in 2025 Video marketing is transforming the healthcare industry, making complex medical information more accessible, engaging, and trustworthy. Whether you’re a healthcare provider, hospital, or medical technology company, video content can help educate patients, highlight expertise, and humanize your brand. Healthcare marketers face unique challenges, such as […]

The post 5 YouTube Video Editors for Healthcare Marketing in 2025 appeared first on Convince & Convert.

December 14, 2024  00:05:46

Insights from Orbit Mediaā€™s 11th Annual Blogger Survey Having a blog on your website is now considered common practice for brands in all industries. The benefits are widely known: it helps with SEO, provides thought leadership, and gives useful information to your audiences. But anyone who works in marketing knows that change is a constant. […]

The post New Strategies for Improving Blog Performance (Plus Q&A with Andy Crestodina) appeared first on Convince & Convert.

December 8, 2024  17:37:01

In February 2024, Google and Reddit announced a partnership that involved Googleā€™s access to Redditā€™s content through official APIs. Ever since Reddit has been enjoying unprecedented visibility on Googleā€™s search result pages, both through organic rankings and separate ā€œdiscussionsā€Ā  sections which would often be featured in SERPs. The partnership raised a lot of questions in […]

The post The Google + Reddit Partnership: What Does This Mean for Your Content Strategy appeared first on Convince & Convert.

November 23, 2024  03:07:49

In todayā€™s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. Brands that truly stand out are those that harness the power of niche targetingā€”focusing on smaller, highly engaged audiences to drive more impactful, personalized connections. For marketing professionals, this approach is not just a tactic, but an audience research […]

The post The Power of Niche Targeting: How Marketers Can Win by Thinking Small appeared first on Convince & Convert.

November 12, 2024  16:48:57

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. As we move into 2025, staying ahead of emerging trends is essential for B2B brands. New strategies and content formats are redefining interactions with potential customers, and adapting to these changes […]

The post B2B Social Media Marketing Trends for 2025 appeared first on Convince & Convert.