For years, businesses have relied on traditional Search Engine Optimization (SEO) and Pay-Per-Click (PPC) strategies to drive lead generation through Google. However, the Search Engine Results Page (SERP) has changed dramatically—especially after the launch of ChatGPT. Today’s searchers are increasingly turning to alternative platforms like ChatGPT and Perplexity for answers. In response, Google has introduced […]

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My theory is that marketing leaders don’t need more content. They need better filters. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. There’s always another podcast episode, a LinkedIn think piece, and a “must-read” report. But, you don’t have time to consume it all. And yet, working in marketing […]

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The term ‘do more with less’ can be enough to make marketers wince. While budgets and resources tighten but pipeline targets grow, it can feel contradictory to achieving marketing goals. But what if the solution isn’t to “do more” but to fundamentally change how we think about data and marketing’s role in driving pipeline? Tessa […]

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Digital marketing strategies tend to revolve around familiar platforms like Google Ads, LinkedIn campaigns, and Facebook retargeting. They’re reliable platforms with measurable outcomes you can assess for ROI. But are these commonly used strategies always the best choice? Is it possible that by stepping beyond the familiarity, you’ll discover opportunities that offer even better results? […]

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The Best YouTube Video Editors for Healthcare Marketing in 2025 Video marketing is transforming the healthcare industry, making complex medical information more accessible, engaging, and trustworthy. Whether you’re a healthcare provider, hospital, or medical technology company, video content can help educate patients, highlight expertise, and humanize your brand. Healthcare marketers face unique challenges, such as […]

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Insights from Orbit Media’s 11th Annual Blogger Survey Having a blog on your website is now considered common practice for brands in all industries. The benefits are widely known: it helps with SEO, provides thought leadership, and gives useful information to your audiences. But anyone who works in marketing knows that change is a constant. […]

The post New Strategies for Improving Blog Performance (Plus Q&A with Andy Crestodina) appeared first on Convince & Convert.

In February 2024, Google and Reddit announced a partnership that involved Google’s access to Reddit’s content through official APIs. Ever since Reddit has been enjoying unprecedented visibility on Google’s search result pages, both through organic rankings and separate “discussions”  sections which would often be featured in SERPs. The partnership raised a lot of questions in […]

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In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. Brands that truly stand out are those that harness the power of niche targeting—focusing on smaller, highly engaged audiences to drive more impactful, personalized connections. For marketing professionals, this approach is not just a tactic, but an audience research […]

The post The Power of Niche Targeting: How Marketers Can Win by Thinking Small appeared first on Convince & Convert.