If your startup is working, there will be data to prove it.  Investors expect to see that data clearly. So does your team.  But not...

The post 35 Critical Startup Metrics: From Pre-Seed to Exit appeared first on The Daily Egg.

A customer retention email is a message designed to keep existing customers engaged with your brand. Customer retention emails can take several different forms, from...

The post 5 Perfect Customer Retention Emails + When to Use Them appeared first on The Daily Egg.

Social proof is rooted in psychology, playing on the idea that people are influenced by the actions and opinions of others, particularly when they aren’t...

The post The Only Types of Social Proof That Sway Decision Making appeared first on The Daily Egg.

A brand evangelist loves a brand so much that they rave about it and promote it all the time to other people, participating in as...

The post How to Turn Employees AND Customers into Brand Evangelists appeared first on The Daily Egg.

Copywriting research is an important element of producing world-class copy. It’s what separates good copy from remarkable copy. This can only happen when copywriting research...

The post The 7 Copywriting Research Methods Used by the Pros appeared first on The Daily Egg.

I’ve made over $500K in my career as a copywriter. Here’s what I know. What Is Copywriting? Copywriting is using words to market a product...

The post What Is Copywriting? What I Know After Making $500K appeared first on The Daily Egg.

AIDA and PAS are two of the most popular copywriting formulas in direct response copywriting. Start with either of these formulas for all your copywriting...

The post AIDA vs PAS: My Pick on Which Formula to Use and Why appeared first on The Daily Egg.

Micro commitments are those small steps you take to achieve a larger goal. In this case, it’s small steps a potential customer takes that pulls...

The post 6 Micro Commitments That Move Prospects Down Funnel appeared first on The Daily Egg.

We’ve redesigned the Conversions report in Crazy Egg, making it easier to understand where conversion activity is coming from on your website. A Conversion is...

The post Improved Conversion Tracking dashboard on Crazy Egg appeared first on The Daily Egg.

Customer value optimization (CVO) turns traffic into profit. It’s not about getting more clicks — it’s about getting more from every customer. CVO turns casual...

The post How To Measure and Improve Customer Value Optimization appeared first on The Daily Egg.