WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not disclosed. This acquisition reunites InfoSum with Brian Lesser, its former CEO. InfoSum will sit within GroupM, now led by Lesser, who was chairman and CEO of InfoSum until he joined WPP in September. This is […]

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Programmatic is now at the top of Spotify’s playlist. After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange on Wednesday and added new supply and demand partners to the mix. In addition to TTD, the Spotify Ad Exchange (SAX) is available through Magnite and Google’s DV360, with Yahoo DSP, […]

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Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits. The emerging category of generative AI search engines, including ChatGPT, Google’s Gemini and Microsoft Copilot, are slow-rolling their ad businesses as they focus more on general adoption and subscription licenses. They must also balance their preexisting ad businesses […]

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Advertisers and their agency partners are well-versed in assembling audiences based on who they want to reach. Yet effective audience composition isn’t simply about deciding who is ideal; it’s also about determining who should be excluded. Audience suppression is a superpower that many advertisers don’t realize they have. When used effectively, it can be the […]

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A Fine Performance Ecommerce consultancy Smarter Ecommerce – or smec, as it’s known – just published its annual State of PMax report.  Performance Max campaigns are tough to aggregate and study. It’s a black box, after all. So it’s useful to have smec’s tracking of thousands of PMax advertisers as a benchmark.  And the trends […]

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Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and center for the fourth consecutive time at the fourth-annual IAB PlayFronts, the trade organization’s dedicated event for the growing gaming ad channel, […]

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Generative AI startups are coming out of the woodwork with AI-powered, AI-enabled, AI-magical solutions for whatever ails you. How can a marketer know what’s real and which tools are capitalizing on the AI hype cycle? It can feel daunting. But there’s a simple way to tell the difference, says David Jones, CEO and founder of […]

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It started with a backlash. Mango’s AI-driven campaign, featuring hyper-realistic AI models that didn’t exist, sparked online outrage. Comments like “False advertising!” flooded social media. Consumers felt deceived, and Mango’s attempt to save time and money came at the expense of something far more valuable: trust. Meanwhile, Dove was making waves for the opposite reason. […]

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Grilling Google April Fool’s Day was an interesting choice for a congressional hearing regarding rules to reign in the excesses of Big Tech. But here we are. On Tuesday afternoon, the Senate Judiciary Subcommittee on Antitrust, Competition Policy, and Consumer Rights invited representatives from DuckDuckGo, the American Economic Liberties Project, Y Combinator, the Boston University […]

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Why is programmatic media buying so dang complicated? That question was an ever-present topic at the 2025 ANA Media Conference in Orlando, Florida this week.

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