With both Christmas and New Year’s falling right in the middle of the week this year, let’s be honest with ourselves: For all intents and purposes, 2024 is already over. Which means now is a fine time to see how far CTV advertising has come by looking back at some of this year’s most-read stories on AdExchanger.

The post AdExchanger’s Top 3 CTV Stories Of 2024 appeared first on AdExchanger.

The IAB released its first set of standards for retail media at the beginning of December. But are these new standards the Christmas gift advertisers have been waiting for? Not exactly. Brands want standards to make it easier to spend across multiple retail media networks. Absent standardization, it makes sense for brands to spend their […]

The post Hallelujah, Retail Media Standards: Miracle Or Meh? appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

The post Comic: Naughty appeared first on AdExchanger.

Publisher C-suite drama has been making headlines recently. Plus, there are now 27 different active lawsuits against various AI content generation companies.

The post What You Looking At, Chief?; Copycat Cases appeared first on AdExchanger.

The programmatic ecosystem is constantly changing. If publishers don’t evolve with it, they risk going extinct. Over the past decade, A360 Media has transformed its business model in response to shifting ad industry trends. Formerly known as American Media, Inc., its legacy print business revolved around tabloids like The Star and its flagship publication, the […]

The post How Us Weekly’s Publisher Turned Away From MFA appeared first on AdExchanger.

Retail media standards: Still a thing we’re working on! The tagline needs work. But the demand for IAB-based retail media standards is still growing. A year ago, ad tech vendors led by the startup Kevel created an outside group to accelerate retail standardization, hoping it would happen in 2024. The group later merged its work […]

The post Is 2025 The Year Of Retail Media Standardization? appeared first on AdExchanger.

Bet Your Bottom Dollar The proliferation of legal sports betting has made tough political and societal issues quickly bubble to the surface, as The New York Times reports. And – surprise, surprise – advertising is often at the center of the problem. There are numerous state-level class-action suits over allegedly deceptive advertising claims. Practically all […]

The post Fun And Games Until Someone Loses; Forbes Fires Freelancers, Blames Google appeared first on AdExchanger.

In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and performance-driven results. Its power to connect broad audiences with lower-funnel impact makes it the ultimate game-changer in modern marketing. From interactive ads to the rise of retail media networks, the future of CTV promises to deliver a […]

The post Key CTV Trends Driving Advertising Innovation In 2025 appeared first on AdExchanger.

After more than three years as SVP of retail media at Albertsons, Kristi Argyilan is taking a ride over to Uber to lead its advertising business. She’s stepping into the role vacated by Mark Grether when he left in May to lead PayPal Ads. Her first day is Wednesday and her first order of business […]

The post Kristi Argyilan, The ‘Godmother’ Of Retail Media, Is Uber’s New Global Head Of Ads appeared first on AdExchanger.

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, which found that brand advertising spend on video games still lags behind audience time spent playing these games.  For those who have been championing in-game advertising for years, […]

The post If Games Want Brand Advertising, They Should Play By Brands’ Rules appeared first on AdExchanger.