Parts of Comcast might be struggling, but the company still feels “well-positioned” in advance of the TV upfronts in May, according to Chief Financial Officer Jason Armstrong. Comcast has confidence in “a healthy Peacock subscriber base” and strong content across entertainment and news, Armstrong told investors during the company’s quarterly earnings report on Wednesday. Peacock, […]

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Advertising agencies are hurting. Agency leaders cite inefficient processes as the biggest challenge currently facing their organizations, ahead of all other pain points, according to a recent survey. Clunky planning workflows, scattered data sources, bloated tech stacks and siloed platforms are just a few of the symptoms. More concerning, agencies are largely nonplussed about how […]

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Like kids at Christmas time, digital publishers dread ending up on the naughty list. Publishers can be flagged for any number of issues, including media quality, brand safety and keyword blocklisting. And vendors sell lists of made-for-advertising (MFA) sites or other sub-par domains based on factors like poor data hygiene or overlapping, constantly refreshing ad […]

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“Other” is the natural enemy of any marketer pursuing a unified standard of transparency across premium video advertising. On every major video platform, the media seller knows the full details of an ad buy. When they choose to label any significant portion of that activity as “other,” it’s a deliberate decision to withhold information for […]

The post Google’s “Other” Problem: The Hidden Costs Of Ad Opacity appeared first on AdExchanger.

From cookies to monopolies, Google is dominating our news cycle. Last Thursday, after five months of suspense, Judge Brinkema delivered the verdict on the Google ad tech antitrust trial. Google was found guilty of monopolizing two advertising markets, both on the sell side: the ad server market and the SSP market. And it unlawfully tied […]

The post The Ad Tech Verdict On Google And Third-Party Cookies appeared first on AdExchanger.

Criteo’s Videos Criteo is pitching retail media networks on video ads, in addition to the more typical sponsored listings, Adweek reports. It’s a logical step. Videos are worth more, after all. And there’s video-esque retail media inventory already, including shoppable social ads or digital out-of-home placements in and around stores, such as gas pumps. Criteo’s […]

The post We Need Moar On-Site Retail Media, Stat; YouTube’s Porcelain Anniversary appeared first on AdExchanger.

Back in 2022, the term “surveillance advertising” became common parlance at the Federal Trade Commission. But you won’t catch any of the current commissioners or key staff invoking that term anymore. Using pejorative labels, like “surveillance advertising,” for example, “does nothing to help us understand the practice,” said Christopher Mufarrige, the newly appointed director of […]

The post The FTC’s New Consumer Protection Chief Plans To Be Objective About Targeted Advertising appeared first on AdExchanger.

On Wednesday, Magnite announced plans to merge Magnite Streaming, its ad exchange and SSP, with SpringServe, its ad server and mediation platform, into a single unified product.

The post Magnite Is Merging Its SpringServe Ad Server With Its SSP appeared first on AdExchanger.

Managing first-party data – and, by extension, your identity strategy – has never been more critical in today’s evolving digital landscape. The landscape has also never been more challenging to navigate. As privacy regulations shift and consumer expectations rise, brands are working to acquire more first-party data assets to enable direct relationships and build more personalized experiences […]

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On Wednesday, AD-ID announced a partnership with Comcast Technology Solutions (CTS), a division of Comcast Cable that develops buying and planning products for advertisers.

The post AD-ID And Comcast Technology Solutions Team Up To Tackle Frequency Management appeared first on AdExchanger.