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Content Marketing Institute
An educational hub advancing content marketing through online and in-person events.
October 4, 2024 10:00:00
Googleās relatively new NotebookLM harkens us back to CliffsNotes, the savior of students who didnāt read the book. But whatās the best use of this AI tool that can even create podcast-style summaries? Here are some thoughts.
October 3, 2024 10:00:00
Do you avoid some content marketing tasks? Do you say you donāt have the time when you really do? Avoidance is often the response when you fear the unfamiliar or unknown. But itās time to get uncomfortable and do these five things.
October 2, 2024 10:00:00
What would you tackle next after serving as CEO of a successful e-commerce apparel company? If youāre Micky Onvural, you accept the challenge of repositioning a āstuffyā financial services brand as a thought leader for tomorrow. Here's the story of how she did it.
October 1, 2024 10:00:00
Do you see a clear path for advancement at your company? Do your teammates and direct reports? If not, expect to lose your best talent. But you can help shape the modern marketing career ladder. Robert Rose explains.
September 27, 2024 10:00:00
LinkedIn came under fire for training its AI models on usersā content. Adobe, Meta, and Zoom have faced similar controversies. Hereās what these brands keep getting wrong (and it has nothing to do with AI).
September 26, 2024 10:00:00
Overwhelmed by all the data available to analyze? Experts presenting at Content Marketing World share how to overcome the challenge so you can operate a manageable and valuable analytics program.
September 25, 2024 10:00:00
B2C Content Marketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial ā Conversationally. The data-driven content hub drew 4 million page views in one year and delivers big to the bottom line.
September 24, 2024 10:00:00
The content or marketing teamās job isnāt over once a piece of content goes live. To get the most value, youāve got to teach your sales teams how (and when) to use it. Hereās how to enable your sales team to be your best distribution partner.
September 24, 2024 09:45:00
Navigating a complex content marketing landscape becomes easier when you have a strategically aligned roadmap to guide your efforts. Hereās what you need to build one.
September 23, 2024 10:00:00
Most marketers know the power of storytelling. Nearly all know the value of data. But hereās what many donāt understand: How to apply the two to persuade and motivate executives and other departments to support your mission.