Been in marketing for over a decade. Started as a paid social specialist but eventually had to become a “jack of all trades” just to keep up with the job market. I’m now at a point where it feels like managers expect me to be an expert on every digital marketing channel from paid social to SEO, SEM, and more.

Ten years ago companies would build out teams with dedicated specialists for each channel, now it seems they hire one or two people and expect them to carry the full load for a fraction of the pay.

I don’t know how much longer I have in this field. Anyone else feel the same? Any advice?

I recently came across an acquaintance/ex-client we worked with to help them with technical SEO.

They wanted my advise regarding performance issues for their sales ads in Australia. They were running the ads on their own and when I took a look at their creatives, well, you read the headline. All of their communications were geared towards "winter sale" and their visitors were probably confused because Dec marks the beginning of summer in Australia. Look it up, I'm not lying.

A lot of people don't know that countries in the southern hemisphere of the earth such as Australia experience seasons opposite to the countries in the northern hemisphere such as the US, UK, etc. So if you're marketing to a country outside your own, it's very important to understand that country's current weather, both in economic and the literal sense.

Hope this helps :)

Trying to find a new job. I currently work at an agency that has nothing to offer in terms of growth and is falling apart slowly. Thankfully, they recently paid me to get my Meta Certification. But with the way the job market is and possibly will be in the future with AI, I am trying to find out what I can do at work and in my off time to increase my skill set and usefulness for another job.

I specialize in working with analytics for marketing and do lots of Meta ads for clients and some PPC. But I feel like more is needed.

Currently have 1 year 6 months of experience in Paid Social. Debating if I should stay with my current agency or leave to get more experience. Is there a way I can pivot from paid social to analytics?

Less is more.

Does anyone else have this problem?

How often do you find yourself predicting behaviours before they happen?

Are you right more often than not based on patterns?

It's especially noticeable with dating.

I have been a product marketer in tech companies since graduating from a top MBA program in 2020.

Here are the reasons I’m leaving: -Risk: it’s tough to measure your impact as a marketer when it’s not directly tied to revenue or usage. Because of that, when the business goes south, marketing is the first team to take cuts.

-Growth: product marketing is usually a small org unless you’re at a large tech company. Because of that, there are few management opportunities so it’s either you stick it out long enough, or switch into a PM role. Since both PMMs and PMs have flooded the market because of recent layoffs, it has made growing in my role tough.

-Money: in tech there is just more money to be made in product work and being closer to the builders. I’m switching companies and getting 50% more companies to do operations.

I’ve experienced it and several of my peers have as I’m sure you all are no different. Losing jobs the moment something doesn’t go as planned or the numbers aren’t to their projections or if something isn’t happening as quickly as an owner wants, or the company loses a client and then money gets tight.

I’ve never got to work for a major company so it’s always been smaller types or consulting firms/agencies. The turnover is crazy it seems even with my peers as LinkedIn is flooded with their new gigs after just a year or two at a place before they lose their job.

Even when you’re successful, you’re only as good as your most recent campaign it seems.

Have any experience with this and has it ever made you want to bounce from the industry? Not sure what is stable these days.

We were hosting a competition to increase engagement with our posts and try and build our following, we were hosting the competition across all socials for the past 12 days, posting the same style post everyday. Then I look on our LinkedIn account, and all the posts have gone, and our account has been restricted.

I was firstly mortified because social media is a tough gig in the insurance sector, and now we’ve gone against linkedins “professional community policy” we’ve been banned for “an illegal or regulated product.” (We’re legit, we’ve been operating for 5 years)

I’ve tried to appeal the decision but both my boss and I have been rejected. My boss is really pragmatic so we’re looking for a solution, I’m so embarrassed as I’ve been really trying to get engagement and it was just a mistake.

Also I’m infuriated because I can’t do a competition to improve our business engagement, but I can see “business gurus” talk about “cm” “butt plugs” “sh*gging” on the platform and not get banned?! It’s ridiculous.

Has anyone else shared the same experience, what did you do for them to lift the ban ASAP?

• Phase 1: "Haha, AI can never do that."
• Phase 2: "Wow, I can generate tons of posts/comments with AI, now I am king of social media, ask me anything"
• Phase 3: "Ooops everyone is generating tons of posts/comments so my contents is buried and real people are running away, can someone help?"
• Phase 4: ???

Obviously social media owners will not sit down and watch their platforms sink. Thea can penalize AI content (hard), penalize throwaway accounts (obvious), emphasise real person recognition with tools like face scanning (obvious but shortsighted). But in general, it seems to be an uphill battle.

So what are your thougts about phase 4: will some new "100% non-ai" social platform emerge? Can we expect renaissance of offline platforms? Or anything else?

My guess is - and you can already see this happening - that (real) people will develop some pseudo-crypto-lingo, in order to distingush themselvez from bots. Things like "OMG bro c8 I gksp thbm f ya?" So we can expect a lot of fun, a lot of consequencies, with marketers jumping to that ship.

I see so many disappointed marketers out there on the brink of exhaustion. They don't know whether they should quit or change industries altogether. I consider myself one of the lucky ones as I enjoy my job. How about you?

"Go, niche" is the oft dispensed marketing advice given out by marketers.

However, when you look at a wide range of professions from website designers to photographers to lawyers and even SEO experts. Most are still firmly in the "generalist" category.

So, if "niching down" is such a powerful marketing strategy - why aren't more doing it?

The job has high pay and is relatively stable. I'm surprised the field has not blown up

I had an interesting conversation recently with a friend who is a marketing professional, and I though it would be interesting to bring our conversation to this subreddit. Suppose you are launching Campbell‘s Chicken Soup for the first time as a DTC product. The only constraints are that the product formula cannot be changed, and nobody knows anything about Campbell. Anything else you can change however you want. How would you make the product more intriguing / appealing to your potential customers?

We had two different approaches: one about story telling, while my friend argued that adding a differentiator such as a giving/nonprofit element to make the product more differentiated from existing products would be the better approach. What would you do?