Categorizing your leads correctly can help you refine your strategy and convert more into customers.

The post Hot vs. Cold Leads (+How to Manage Every Type) appeared first on WordStream.

Google recently rolled out AI Mode--find out what it is, how it's impacting search, and how to prepare.

The post Google’s New AI Mode: Everything You Need to Know appeared first on WordStream.

Write stand-out Google Ads with these tips, techniques, and tools.

The post How to Write Google Ads Like a Pro in 2025 (+Examples!) appeared first on WordStream.

SaaS marketers can use these tactics to make the most of their PPC campaigns.

The post PPC for SaaS: 6 Essential Strategies for 2025 appeared first on WordStream.

Use these AI image prompt tips and examples to generate, edit, and test media-rich creative assets on platforms like Meta, Google Ads, and more.

The post 44 AI Image Prompts to Elevate Your Marketing Creative appeared first on WordStream.

Know what user-generated content is and how your business can collect and repurpose it for impactful marketing.

The post How to Make User-Generated Content Work for You in 2025 appeared first on WordStream.

Get expert insights to help you cut costs without sacrificing results for your Google Ads campaigns.

The post Why Google Ad Costs Are Rising in 2025 (+What to Do About It) appeared first on WordStream.

Keep your growth momentum going with these expert tips to stretching your marketing budget.

The post 9 Expert Tips to Make Your Marketing Budget Last All Year Long appeared first on WordStream.

A visual (and delicious) guide to serving up your best Google Ads yet.

The post How to Run Google Ads: The Step-by-Step Recipe to Success appeared first on WordStream.

Keep your spring content calendar blooming with these creative ideas for newsletters, blog posts, and social media captions.

The post 121 Freshly Picked Spring Content Ideas appeared first on WordStream.