PR Daily
PR Daily is your PR compass, guiding you through the dynamic world of public relations with strategic insights and trends.
Learn from these mistakes. We learn more from our mistakes than our successes. That’s why we asked communicators on LinkedIn to share their biggest mistakes in the industry. The responses range from funny but cringey typos to media handling mistakes and much more. But all represent a lesson learned and a career improved. Several communicators […]
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Here are after-action tips for making the most out of your tabletop trainings. Crisis tabletop sessions are important, but not just for what happens during the training exercise. “The most valuable moments happen after the exercise ends,” said Dara Cohen, the American Gaming Associationâs strategic director of communications and media relations. “It’s not […]
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Share your view of crisis comms — and enjoy a discount. Even this early, 2025 is already proving to be a year of challenges for communicators. We want to hear from you on which issues at your organization are weighing on you most heavily â and how youâre addressing them. Your responses will be anonymized […]
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Also: Substack picks up steam as video podcast alternative; True Religion finds balance between finding new shoppers while not abandoning its brand legacy. April Fools’ Day offers brands a unique opportunity to get creative, engaging customers with playful and sometimes outrageous ideas. While pranks on April 1 are a tradition, it’s also a chance for […]
The post The Scoop: Brands tap into April Foolsâ Day hijinks for viral engagement appeared first on PR Daily.
Successful implementation requires buy-in from staff at all levels. As organizations adopt AI, they must first establish clear implementation strategies. Without the right foundation, AI efforts can stall, leading to inefficiencies and missed opportunities. At a recent Ragan conference, Daryl Drabinsky, PwCâs head of social media and communications, shared how the company integrated AI across […]
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PR pros must figure out these issues every day. Dustin Siggins is founder of Proven Media Solutions. Media bias can stop your clients from getting in the press. No, this isnât about politics. Itâs about media standards and norms that PR pros must navigate every day, such as: The client drafts a 2,000-word essay for an […]
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And why flexibility is so key in this medium. Podcasts have exploded in popularity, with an estimated 548 million listeners tuning into more than 6 million podcasts in 2024. The landscape includes everything from blockbuster interview programs like âThe Joe Rogan Experienceâ and narrative-driven hits like âMorbidâ to niche shows like âCanardian,â Kattie Laurâs weekly […]
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Mastering AI capabilities doesnât just keep you relevant â it propels your leadership on generative AI within your organization.
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Including updates from Instagram, YouTube, X and more. Instagram is leading the update charge this week with several new features for social media managers while changing things up a bit on the user experience front. Here’s a rundown of what you need to know about this and more. Instagram Meta has introduced new […]
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Plus: Primark praises whistleblower as CEO steps down; Disney in FCC crosshairs for DEI. Gavin Newsom, a Democrat serving his second term as governor of California, has gone on the offensive against his own party. During an interview on âReal Time With Bill Maher,â Newsom called his partyâs brand âtoxicâ and accused it of engaging […]
The post The Scoop: In apparent bid for 2028 nomination, Gavin Newsom calls own party âtoxicâ appeared first on PR Daily.
You can make an impact even from afar. Sterling Randle is account lead for Digital Sport by Hot Paper Lantern . Every year, the week leading up to the Super Bowl is a frenzy of media activity. Thousands of journalists, broadcasters and analysts flood Radio Row, covering every possible angle of the game. For PR […]
The post Pitching the Super Bowl remotely: Lessons from 3 years of success appeared first on PR Daily.
These three tips can help prevent, detect and when necessary, respond to issues. Lexie Gunther is vice president at Method Communications. When news travels at the speed of social media, a crisis response, by definition, is almost too late. Without a crystal ball to predict when things may go awry, there are a few actions […]
The post What cybersecurity has taught me about crisis management appeared first on PR Daily.
Also: Influencer showcase gives creators platform to engage CMOs; return of âOGâ Facebook could have major impact on brands. The release of OpenAI’s updated image generation tool has sparked controversy, particularly regarding its ability to replicate the iconic animation style of Studio Ghibli. Shortly after the ChatGPT update on Tuesday, social media users […]
The post The Scoop: ChatGPTâs Ghibli-esque images highlight IP risks appeared first on PR Daily.
You work hard. Is that dedication being rewarded with just compensation? Raganâs 2025 Salary & Workplace Culture Survey sheds light on current pay rates for communicators at all kinds. Whether youâre searching for your next opportunity or a hiring manager who wants to ensure youâre getting the best talent, this survey will better help you […]
The post Are you being paid fairly? Take Raganâs 2025 Salary & Workplace Culture Survey to find out. appeared first on PR Daily.
Tips for those new to the comms world. Jenn Spantak is a storyteller turned strategist, blending her Emmy-winning journalism background with a passion for employee experience. As Caterpillarâs employment brand & recruitment marketing director, Spantak shapes how talent sees and connects with the company. Spantak will share her insights at Raganâs Writing Certificate Course, where […]
The post Jenn Spantakâs 3 journalism lessons for storytelling at Caterpillar appeared first on PR Daily.
The national grocery store chain has unified messaging across all its target audiences. Investor relations and public relations have long been treated as distinct functions. But as businesses face increasing scrutiny from stakeholders, keeping them separate can lead to misalignment, confusion and reputational damage. Most importantly, it could affect the bottom line. That makes a […]
The post How Krogerâs investor relations, PR teams break down comms silos appeared first on PR Daily.
At PR Dailyâs Social Media Conference, WeRateDogsâ Matt Nelson shared tactical lessons on transparency, trust, and what to do when your audience stops saying âpupper.â For nearly a decade, WeRateDogs has served as a haven of wholesome social media distraction, pairing charming photos with even more charming captions and somehow making â12/10 would petâ a […]
The post How WeRateDogsâ community-building strategy â and color-coded database â unlocks 13/10 performance appeared first on PR Daily.
Also: FCC chair sends âend DEIâ message to companies; Block CEO Dorsey catches heat for insensitive layoff email. TikTok is ramping up its efforts to avoid a U.S. ban as the April 5 deadline approaches for its forced sale to a non-Chinese owner such as Oracle. With legal challenges mounting and the threat of a […]
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Partnering with AI while maintaining authenticity. AI tools are only as effective as the communicators using them. Without thoughtful strategy and strong storytelling, AI-generated content can feel hollow and impersonal. âMy biggest pro tip through all of this is to be human,â said Steve Mudd, founder of Talentless AI, a content studio specializing in AI-driven […]
The post Futureproofing your brand with creative AI storytelling appeared first on PR Daily.
Celebrating the annual prank holiday the wrong way can have big consequences. Editor’s note: This story originally ran in 2022. April Foolsâ Day has been dubbed âthe worst day on the internet.â What used to be a day for convincing your friends youâd been abducted by aliens has become a free-for-all for brands releasing fake […]
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While the Edelman Trust Barometer paints a grim picture, experts share practical strategies to help rebuild trust. Trust is at an all-time low in the United States, and to reverse this trend, organizations of all sorts and their communications teams must rethink how they engage with the public. These findings come from the 2025 Edelman […]
The post âA license to actâ: Comms strategies for overcoming declining trust appeared first on PR Daily.
How industry associations help companies navigate policy, shape public opinion and avoid political pitfalls.Tariffs are changing the world and businesses must adapt. Individual brands and entire industries urgently need to communicate with customers, investors and legislators. However, doing so carries potential risks, such as political backlash or becoming the face of a controversial issue. […]
The post Trade associations: PRâs secret weapon during tariff battle appeared first on PR Daily.
The seventh edition of the report spotlights the strategic value communicators bring to their organizations in a time of change. Communicatorsâ abilities are being tested in ways theyâve never been tested before. But in that challenge is an opportunity to take on the mantle of change and constructively shape how organizations respond in the midst […]
The post Read the Executive Summary from Raganâs 2025 Communications Benchmark Report appeared first on PR Daily.
Including updates from Meta, X, YouTube and more. Some of the biggest names in social media have rolled out significant updates this week to improve functionality for both creators and users. Meta is expanding its AI-driven tools to help retailers boost ecommerce performance, while LinkedIn has a new partnership aimed at enhancing networking and X […]
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Why email subject lines are important. Subject lines are an underappreciated asset. Internal communicators devote significant effort to crafting the content of employee emails, such as announcements, news updates and safety memos. Yet, the subject lines are often just an afterthought. Since subject lines contain a lot of power, this is an unfortunate oversight. To […]
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