Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs

Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, researchers used AI to analyze the performance of more than 13,000 creative assets that appeared on the professional social network. Read the full article at MarketingProfs

Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies. Read the full article at MarketingProfs

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? To find out, researchers surveyed more than 600 marketing ops specialists. Read the full article at MarketingProfs

AI, video, and data can deliver the promise of B2B marketing personalization in 2025. Meet buyer expectations and drive marketing success. Read more. Read the full article at MarketingProfs

Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for various platforms, according to recent research. Read the full article at MarketingProfs

MySpace, AOL, and Napster are the websites Americans miss most from the early days of the Web, according to a recent survey. Read the full article at MarketingProfs

Discover how AI improves B2B email marketing with dynamic content, predictive analytics, and more. Start optimizing your campaigns today. Read more. Read the full article at MarketingProfs

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs

A key step in creating an automation strategy is mapping each part of the customer journey to actions and automations. This infographic covers what that looks like when executed. Read the full article at MarketingProfs

Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for stronger engagement and conversions. Read more. Read the full article at MarketingProfs

The majority of the most-visited websites in the United States and Europe are not fully compliant with privacy regulations, according to recent research. Read the full article at MarketingProfs

Discover key email marketing developments of 2024 and their ripple effects that will be shaping 2025 strategies and trends. Read the full article at MarketingProfs

Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States. Read the full article at MarketingProfs

This infographic covers frequently used passive-aggressive phrases to avoid in work emails, similar phrases to steer clear of, and what to say instead. Read the full article at MarketingProfs

Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips for long-term success. Read more. Read the full article at MarketingProfs

Catch up on select AI news and developments from the past couple of weeks. Stay in the know. Read the full article at MarketingProfs

Some 64% of Instagram influencers believe AI-generated content will lead to content overload on social media platforms, according a recent survey. Read the full article at MarketingProfs

The exit of Oracle's Moat from the market is an opportunity to challenge the traditional paradigm of ad verification and brand safety. Discover how a new approach can reshape brand safety. Read more. Read the full article at MarketingProfs

If you're like most marketers, you have a nagging feeling that you've got room to improve your email personalization. And you're facing challenges unlocking the opportunities that AI and automation tools can offer you. Read more. Read the full article at MarketingProfs

Researchers recently identified three key drivers of effective sales training: mentorship/coaching on a regular basis, a high-quality onboarding program, and the use of assessments to identify which skills need development. Read the full article at MarketingProfs

B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals. Read more. Read the full article at MarketingProfs

Marketers say the biggest challenge they face with marketing attribution is a lack of expertise, according to recent research. Read the full article at MarketingProfs

Potential clients say industry expertise is the top thing they look for when evaluating PR agencies, according to recent research. Read the full article at MarketingProfs

Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more. Read the full article at MarketingProfs