Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs

This infographic looks at what it takes to run a PR campaign that reaches the right people and benefits the business. Read the full article at MarketingProfs

An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more. Read the full article at MarketingProfs

Most advertising decision-makers expect privacy laws will impact their ability to deliver personalized digital ads campaigns, according to recent research. Read the full article at MarketingProfs

See how brand safety and suitability frameworks can help protect your brand from harmful associations and content risks. Safeguard your brand. Read more. Read the full article at MarketingProfs

B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research. Read the full article at MarketingProfs

Gen Zers say social media's impact on their mental health is complicated--that the platforms often spark negative emotions while also often improving their mood--according to recent research. Read the full article at MarketingProfs

Explore how AI empowers businesses with strategic automation, personalized content, and data-driven decision-making. Start building your AI-driven strategy now. Read more. Read the full article at MarketingProfs

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs

What's trending on Salesforce's AppExchange app marketplace this year? To find out, researchers analyzed a host of recent data points related to the marketplace Read the full article at MarketingProfs

Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more. Read the full article at MarketingProfs

Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research. Read the full article at MarketingProfs

See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more. Read the full article at MarketingProfs

Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research from Constant Contact and Ascend2. Read the full article at MarketingProfs

Apple, Amazon, and TikTok are the major brands that customers in the United States say they feel the most loyalty towards in 2024, according to recent research. Read the full article at MarketingProfs

Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. Read more. Read the full article at MarketingProfs

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs

Would you like to boost the effectiveness of your social media marketing while also increasing employee satisfaction and attracting more talent? If so, you may want to consider an employee advocacy program. Read the full article at MarketingProfs

Learn how fostering online communities an increase customer loyalty, brand awareness, and business success. Start building success. Read more. Read the full article at MarketingProfs

Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing? Read the full article at MarketingProfs

Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more. Read the full article at MarketingProfs

What makes B2B ads effective on LinkedIn? To find out, researchers ran a series of experiments in which LinkedIn ads from B2B brands were shown to 1,773 business decision-makers. Read the full article at MarketingProfs

With the right framing--crafting a story with a message in mind--you can change narratives, highlight key themes, and build a strong brand image. Read the full article at MarketingProfs

Discover three practical ways to build stronger post-purchase relationships with clients, leading to higher retention and customer lifetime value. Learn more. Read the full article at MarketingProfs

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs