With the possible removal of TikTok in the U.S. as early as January, creators and agencies fall on both sides of the issue: either believing it will happen or confident that the ban won’t go through in the end

Sia’s Clip It integration into Roblox is the first time a prominent mainstream musical artist has placed their music and branding inside the space.

Tech firms are creating new ways to understand how large language models perceive their brands.

The crusade to make everything an ad network continues as yet another player enters the space: real estate media. 

More brands are beginning to export the benefits of influencer content via programmatic ads.

Epic’s marketing support of specific Fortnite Creative experiences does not represent an official partnership between the game developer and the creator studios that published those experiences. In fact, the developers who benefited from the campaign only found out about it when it crossed their own social feeds.

For 2025, Uber Advertising is sticking with what works: scaling up markets, doubling down on programmatic and adding new formats.

B2B companies are front and center of its latest market pitch.

It looks like 2024 turned out to be a good one overall for marketers. Revenues were up for most, and many marketers even grew their staff this year.

100 Thieves’ decision to refocus on esports – and the sponsorships it brings – was marked by changes across the team’s executive leadership group.

A good way to sum up 2024 might be this: It was a year in which marketers (and everyone else) had to get comfortable with expecting the unexpected.

Mktg.ai aims to be the be-all end-all service for marketers to simplify means of knowing what’s worked, when it worked and easy access to it in one place. 

Done right, curation is a win-win: more efficient reach for advertisers and a revenue bump for publishers.

The platform's been working with the NBA, MLB, NFL and other leagues behind the scenes to boost its sports communities.

Marketers have been grappling with an unsettling reality: the TikTok they know is likely on its way out.