When everyone, even traditional agencies, are after those brand dollars, what separates the best when it comes to influencer agencies from the rest?

While Possible has grown its audience sizably since year one — with an emphasis on attracting more marketers — the content too has widened its aperture, thanks to a cadre of diverse voices serving as its advisory council.

Salesforce says Data Cloud and Agentforce are driving growth of AI agents across marketing, sales and customer services.

Amazon tells advertisers to go all in on its platform during economic uncertainty.

Agency holding companies spent big last quarter, bringing the future of such technologies into question.  

Marketers are looking for areas to cut their ad budgets and push for flexibility, but influencer marketing has been spared.

LG Ad Solutions wants to make the home screen the main gateway to streaming to claim a greater slice of the ad dollars flowing through CTV.

Earnings season has returned and with it a familiar exercise in managing uncertainty for advertising and media CEOs.

Digiday breaks down what the DST is, how the U.S. has responded to it so far and what it could mean for the advertising industry.

Small businesses are having to rewrite their marketing playbooks, navigating tariffs, economic uncertainty and a possible recession.

As the trade war escalates, social media narratives about how goods are made is pressuring brands to increase transparency.

Hyundai's CMO explains how the automaker put its latest tariff-tinged ad on the road in just a week.

Apple’s rebrand of its search ads business is the latest in a string of changes that suggest the tech company is gearing up for a more concerted move for ad dollars.

A U.S. judge just called it: Google broke the law to cement its monopoly over online advertising.

More marketers are examining ways to make the creative in their ads more efficient, because media alone can't make a bad ad good.