The Home Depot is pitching a new acronym: ROMO, or return on marketing objectives, in addition to return on ad spend (ROAS) to help marketers paint a more holistic picture of their campaign efficacy. 

Elon Musk has become a polarizing figure given his role in President Donald Trump’s administration and it looks like the ripple effects of that polarization are affecting the Tesla brand.

The creator economy isn't just another media channel but an ecosystem all its own with potential hazards along the way.

Seven large advertisers have increased their U.S. social media spend on the platform during Q1 2025.

With influencer marketing budgets steadily rising, more multinational brands are increasingly partnering with influencer agencies to identify creators as the industry becomes more complex.

It looks like Amazon's stronghold on retail media is getting stronger, not weaker, even as players like Walmart and Target get further into the retail media space and more retailers enter it.

As the April 5 deadline looms, the panic has curiously subsided.

As if the retail media boom isn’t under enough scrutiny, new tariffs and talk of economic recession have sparked more questions about the negotiation process.

In a sea of more than 250 retail media networks, smaller players are pushing to take in more ad dollars.

Marketers at Honda's Acura brand are pressing ahead with a spring SUV launch campaign, despite threat from tariff uncertainty. What are other auto advertisers thinking?

Call it a reality check — a realization that growing a platform is an expensive business, even one that takes a 10% cut of the money subscribers pay their favorite writers.

These days, brand marketers are tasked with showing up authentically and culturally relevant with the specter of political backlash looming large in the background. 

Some B2B marketers are banking on their own employees to create content for their brands.

March Madness marketers have leaned heavily on NIL creators for campaigns during this year's tournament, including a water boy.

It's hard to deny that AI will have a larger part of media buying — even as marketers will stall, resist and negotiate every inch of the way.