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Search Engine Land

Engage with news and insights on Search Engine Optimization (SEO) & Pay-Per-Click (PPC) on Search Engine Land.

February 21, 2025  20:20:34
Search marketing jobs
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
February 21, 2025  19:17:15
How the Digital Markets Act is reshaping search and Google’s monopoly in Europe
The EU's charges against Google for search bias under the DMA could reshape online competition, impacting the future of search marketing.
February 21, 2025  16:39:24
Branded keywords: How Google Ads drives up CPCs
Google will automatically opt out all advertiser accounts from showing ads on parked domains starting March 19 reversing its previous default opt-in approach.
February 21, 2025  15:00:00
How to optimize your 2025 content strategy for AI-powered SERPs and LLMs
Have you switched to the new PPC mindset? PPC experts discuss when AI should be used but also when human intervention is still needed.
February 21, 2025  14:00:00
7 video optimization tips to boost your organic reach in 2025
Don’t just create videos. Optimize them for better rankings, engagement, and multi-platform visibility in 2025.
February 21, 2025  13:00:00
9 essential geo-targeting tactics for Google Ads
Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.
February 20, 2025  17:57:29
Google's update enhances ad flexibility, optimizing asset combinations dynamically to improve engagement, relevance, and performance.
February 20, 2025  15:16:08
The pages ranking in AI Overviews are often completely different than the pages ranking in the top 10 organic results, a new analysis finds.
February 20, 2025  14:15:05
LinkedIn Message Ads: Everything you need to know
LinkedIn's new Conversions API and Revenue Attribution Report can help give marketers deeper insights and improved attribution accuracy.
February 20, 2025  14:00:00
Personas
Focusing on target personas throughout your site can create more meaningful connections with visitors and increase conversions. Here's how.