Join our experts to learn how generative search shapes your brand—and how to take back control.

AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice carefully.

Pay Per Crawl signals a new web business model – charging AI bots for access and giving content creators a new path to profit.

While AI dominates the spotlight, deeper changes in cost, control, and data are pushing advertisers to rethink paid media from the ground up.

Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and infer from.

Why 'good' isn’t good enough without seeing the full picture. Learn how to uncover what’s really driving your success and why it matters.

Google is phasing out ad sharing in favor of asset-based formats, requiring advertisers to create unique ads per ad group.

Google is upgrading Video Action Campaigns to Demand Gen, giving advertisers access to multi-format ads across YouTube, Discover, and Gmail.

Attribution on YouTube is complicated, but not impossible. Track real impact with smarter data, proxy metrics, and a multi-source strategy.

An independent analysis reveals that hidden search terms in Google Ads may be costing advertisers up to 85% of their spend in inefficiencies.