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Search Engine Land

Engage with news and insights on Search Engine Optimization (SEO) & Pay-Per-Click (PPC) on Search Engine Land.

December 22, 2024  13:24:03
This last Google core update was more impactful than the December core update but not the August or March 2024 core updates.
December 22, 2024  00:45:52
google-auction-bid-money-legal2-ss-1920
Google was required to file its own remedies which include changes to browser agreements, Android contracts and more.
December 20, 2024  15:21:03
Google removing reviews
Google is deleting 5-star reviews at an alarming rate. Learn what it means for your business and how to safeguard your online reputation.
December 20, 2024  15:00:00
Search, social and video: Evolving digital PR for 2025
See how social-first content, brand mentions, and video are driving a fundamental shift in 2025’s search and engagement strategies.
December 20, 2024  14:00:00
Amazon SEO: A comprehensive guide
Learn how Amazon search works, the importance of indexing, and best practices to boost visibility and sales.
December 20, 2024  13:00:00
3 YouTube Ad formats you need to reach and engage viewers in 2025
Learn how to use key YouTube ad formats to entertain, educate, and inspire your audience while making every marketing dollar count.
December 19, 2024  22:59:04
LinkedIn's new hub can help you plan, target, and measure B2B campaigns more effectively by leveraging detailed engagement insights.
December 19, 2024  19:13:01
How shifts in data privacy are forcing a return to marketing fundamentals
Google's ad policies embrace privacy-enhancing technologies and Connected TV growth empowering advertisers to securely reach audiences.
December 19, 2024  18:38:16
Google Ads logo
Google's brand guidelines for PMax campaigns centralize asset management to enhance brand control, requiring advertisers to adapt workflows.
December 19, 2024  17:03:15
This update was released a day after Google finished rolling out the December core update.