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Yoast

Enhance your website's search engine optimization with internationally acclaimed software and online SEO courses from Yoast.

December 19, 2024  11:00:12

SEO has changed significantly over the last decade, largely because Google has continuously updated its algorithms to improve search results. These updates aim to better understand user intent, reward high-quality content, and discourage manipulative practices. From foundational changes like Panda and Penguin to more recent updates like the November and December 2024 core updates, each […]

The post A brief history of Google’s algorithm updates appeared first on Yoast.

December 18, 2024  08:50:43

With the new Yoast SEO Dashboard, you can see how your site is doing at a glance. Instead of hunting through pages, you’ll find all your key metrics in one place. It’s easy to spot which posts need attention, see where you can improve, and figure out what to tackle first so you can spend […]

The post Get instant clarity on your SEO with the new Yoast SEO Dashboard! appeared first on Yoast.

December 11, 2024  13:59:54

It’s the festive season! Or it’s nearly Valentine’s Day, or the start of summer, or… You get the drift. People love to celebrate, which is why seasonal content tends to do well during those periods. So, should you put effort into creating content for the holidays? We think so! But you should be smart about […]

The post 5 tips on how to create good seasonal content appeared first on Yoast.

December 10, 2024  12:04:17

We love to say that SEO is always changing, and 2024 proved that true. There’s hardly been a year more challenging and exciting than that. But as we’re heading into 2025, we’re sure we have not seen the last of it. With everyone banking on AI, search, and the search industry are set for another […]

The post SEO in 2025: Experts reveal key trends and insights appeared first on Yoast.

December 5, 2024  11:00:53

Google’s Search Engine Results Page (SERP) offers more than just a list of links. Its layout can change based on what you’re searching for, presenting various SERP features tailored to your needs. You might see different elements like featured snippets, shopping options, or local listings and also AI Overviews. Understanding these can help you navigate […]

The post Features of the Google Search Engine Results Page (SERP) appeared first on Yoast.

December 3, 2024  13:17:35

The world of SEO keeps evolving and changing, which is why it’s important to keep developing your own skills. An excellent way to do this is via hands-on experimentation. In this post, I’ll share three valuable lessons I’ve learned from my previous ventures. Note that this blog post was inspired from my talk at BrightonSEO […]

The post Enhance your SEO skills through experimentation appeared first on Yoast.

November 27, 2024  14:11:22

Every business owner with a website is looking for ways to get noticed in the search results. There are loads of tactics to rank well as a local business, but unfortunately, there is no silver bullet. As with most things SEO, this is a combined effort. One of the ways to get noticed is by […]

The post Improve local SEO with Google My Business/Business Profile appeared first on Yoast.

November 21, 2024  13:00:00

Do you have a website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance of your website. Google offers several tools to collect and analyze data from your website. You probably have heard of Google Analytics and Google […]

The post How to use Google Search Console: a beginner’s guide appeared first on Yoast.

November 20, 2024  15:21:44

In SEO, using top tools is key. Yoast and Semrush have joined forces to combine their technologies. This integration benefits WordPress and Shopify users by improving their SEO work. Yoast SEO offers easy-to-use SEO features, while Semrush brings solid data that can be used for keyword research. This article will explore the Related Keyphrase feature, […]

The post Enhance keyword research with Yoast SEO and Semrush appeared first on Yoast.

November 19, 2024  12:30:00

SEO is a way to get more traffic to your website. By ranking high on Google, you attract more people to your site, which leads to more sales and returning visitors. You must optimize your content for the right words to get people to your site. However, you should consider search intent to increase your […]

The post What is search intent and why is it important for SEO? appeared first on Yoast.

November 19, 2024  09:13:15

Take your content strategy to the next level with expanded Semrush insights in the Yoast SEO plugin! Simplify your SEO process and focus on what matters the most: crafting and optimizing content that resonates and ranks. The Yoast Semrush integration means all Yoast SEO users can access keyword intent, and keyword difficulty and track and […]

The post Yoast x Semrush: Keyword difficulty and intent straight in your Yoast SEO appeared first on Yoast.

November 12, 2024  11:52:39

Last week, OpenAI launched ChatGPT Search — a new way to search the web using AI inside a chatbot interface. Thanks to the integration of Microsoft Bing real-time data and other interesting sources, this could challenge traditional search engines. What is ChatGPT Search? ChatGPT Search is a helpful tool that makes it easier to find […]

The post What is ChatGPT Search (and how does it use Bing data)? appeared first on Yoast.

November 6, 2024  14:31:07

App store optimization (ASO) helps your app stand out in busy marketplaces. It’s about making your app more visible and increasing downloads. This guide will provide strategies for both Google Play and Apple App Store, perfect for those starting or looking to improve. What is app store optimization? App store optimization is an important process […]

The post App store optimization: A guide to enhance your app’s visibility appeared first on Yoast.

November 4, 2024  15:54:17

Using the right keywords is essential in SEO. Because using the words your audience searches with will help your posts and pages rank. That’s why we always tell you to try to find the perfect keywords for optimizing your articles. So, after finding the perfect keyword, why shouldn’t you use it repeatedly? Why would you […]

The post Why you should use synonyms and related keywords appeared first on Yoast.

October 30, 2024  13:00:00

Favicons are those little icons you see in your browser tabs. When you have many open tabs in your browser, they help you recognize and find the page you were looking for. They are important for your branding because Google shows them in the mobile and desktop search results. So, let’s take a closer look […]

The post Favicons and your online brand: Make sure you stand out! appeared first on Yoast.

October 24, 2024  12:34:39

Ecommerce businesses always look for ways to improve their online presence to drive sales. Google Merchant Center (GMC) is an essential tool for achieving this, as it helps businesses showcase their products across Google’s ecosystem. This guide aims to provide retailers with an understanding of GMC. It offers useful insights on optimizing product listings and […]

The post Google Merchant Center: A guide for ecommerce retailers appeared first on Yoast.

October 22, 2024  13:58:52

People nowadays are uninterested in cold and business-like pieces of content. They want something authentic. They want conversations with people. That’s partly why Reddit is grabbing top spots in the search results because people know they’ll be reading something authentic. Hence why it’s smart to create more conversational content. But how do you do that? […]

The post How to write conversational content appeared first on Yoast.

October 16, 2024  12:00:00

What could be the matter if your perfectly optimized post isn’t ranking? Is the problem that your site is not on Google, or is something else going wrong? What is keeping your content from reaching that coveted #1 position? In this post, we’ll discuss many possible reasons why your page is not ranking, even though […]

The post 12 reasons your page won’t rank – even though it’s optimized appeared first on Yoast.

October 9, 2024  14:34:42

Over the years, Shopify has become a leading platform for entrepreneurs looking to tap into the dropshipping model. This approach allows sellers to offer a wide range of products without the hassle of managing inventory or logistics. Understanding how to use SEO effectively is crucial if you want to fully take advantage of the opportunities […]

The post Dropshipping SEO makes your Shopify store successful appeared first on Yoast.

October 8, 2024  11:00:00

As webshop owners, we continuously refine our checkout process by monitoring shopping cart abandonment and running A/B tests. Why do some users fail to make purchases even after adding products to their carts? This article explores that question while considering diverse perspectives about abandoned shopping carts. What is shopping cart abandonment? Shopping cart abandonment occurs […]

The post Understanding shopping cart abandonment appeared first on Yoast.