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According to Sprout’s The Social Media Productivity Report, social media marketers spend an average of 40 hours per week on management tasks, with some Read more...

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If you’ve opened Instagram recently, you know Reels are big on the platform. The short-form video format has quickly become a favorite of both Read more...

The post 250+ Instagram Reel hashtags to boost engagement for your brand appeared first on Sprout Social.

“You act like a founder.” In our eight years working together, those were the second-most meaningful words Justyn Howard, Sprout’s co-founder, former CEO and Read more...

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To thrive in a fast-paced digital world means keeping a close eye on the strategies that work for others in your industry. This competitive Read more...

The post How to perform a social media competitive analysis (+ free template) appeared first on Sprout Social.

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing social Read more...

The post 10 advanced social media copywriting best practices appeared first on Sprout Social.

When people see an Instagram post they like, they often engage with it by Liking and commenting on it. Some may even share it Read more...

The post Instagram engagement rate: How to calculate yours in 2024 appeared first on Sprout Social.

In May 2024, hundreds of feet in the air, a 45-foot image of influencer, author and celebrity chef Molly Baz holding lactation cookies over Read more...

The post Is influencer marketing the new PR? appeared first on Sprout Social.

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a Read more...

The post Facebook monitoring made easy: A guide for social marketers appeared first on Sprout Social.

As brands rush to TikTok and Instagram for influencer marketing, don’t forget: Facebook’s billions of users aren’t going anywhere. In fact, this shift is Read more...

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