Let me age myself for a second to set the stage here: Facebook launched my senior year of college. Back in my agency days, I worked on the first-ever digital ads and social media efforts for Coca-Cola. I vividly remember making colorful sticky note sketches of 160×600, 300×250, and 728×90 banner ads for my office […]

The post TikTok Magic: How Four Brands Cashed In on Going Viral appeared first on Convince & Convert.

Ever felt like B2C marketers get to have all the fun? Coming up with splashy ad campaigns, running irreverent Twitter accounts and generally acting outrageous and getting away with it? That’s right, I’m looking at you, Duolingo. On the other hand, B2B brands are busy debating which shade of grey best exemplifies excellence or writing […]

The post Selling to People: What B2B Branding Can Learn From B2C Marketers appeared first on Convince & Convert.

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing? Ascend2 consistently provides marketing professionals with research on marketing trends to help them stay […]

The post Harnessing AI for Data-Driven Marketing: Trends, Challenges, and Tips for Success appeared first on Convince & Convert.

Marketing your business today is no easy feat. Whether it’s B2B, B2C, or any other business vertical, the challenge of capturing and retaining attention is always there. You’re constantly developing new strategies, exploring emerging platforms (hello, Threads!), and vying for a slice of your target audience’s mindshare. Yet, amidst this competitive landscape, there exists an […]

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“To improve is to change; to be perfect is to change often.” – Winston Churchill. This could very well be a marketer’s creed: improving, iterating, and trending towards perfection should be our overall goal. Sure, switching up your email marketing strategy is an easy choice when you’re tracking the right metrics. But switching up your […]

The post Strategic Rebranding: When It’s Necessary, and How to Maintain Brand Equity appeared first on Convince & Convert.

Ah, the modern workplace. For remote and hybrid teams, that means the reduction or absence of stressful commutes, uncomfortable business attire, and food stolen from the communal fridge. Adios to smells of microwaved fish or burnt popcorn, too… score! Now, we juggle the still-somewhat-new aspects of leading teams that are spread out across different time […]

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When Open AI released ChatGPT 3.5 at the end of 2022, and I saw its capabilities, I had one dark prediction. I was sure we’d see a significant impact on the job market as corporations saw the platform’s capabilities and pursued the efficiencies at scale that these large language models (LLMs) can certainly achieve. Corporations are […]

The post CEO Perspective: The Challenges of Implementing AI for Business Leaders appeared first on Convince & Convert.

The following is a guest post from Erin Weigel, a specialist in conversion design and building experimentation cultures. She has led design systems & accessibility previously at Booking.com and currently at Deliveroo. Read on for an exclusive look inside her new book, “Design for Impact: Your Guide to Designing Effective Product Experiments”. User research is […]

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