When I talk about AI creativity, it’s important to start with how most people use Google. When people first start prompting AI tools, they treat them like Google for the most part, sharing short prompts and expecting magical results. For brainstorming and creative results, magic is certainly there sometimes.  But I find that if you […]

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Since my book, Data-Driven Personalization, was released in spring 2024, I’ve had the chance to share the frameworks and ideas within it at conferences across the United States. In my conversations, I’ve been heartened to hear that its ideas resonate with marketers and business leaders from all industries: We know that personalization is important to […]

The post Data-Driven Personalization: What’s Changed 1-Year Since the Book Launched? AI, Privacy, and Synthetic Data appeared first on Convince & Convert.

Did you know that 61% of marketers already use AI in their strategies? Yep. Facts. (Human-verified facts!) And according to Statista, 44% of those marketers say AI has saved them time on repetitive tasks. The truth is, if you’re still avoiding AI tools in your marketing game plan, you are working harder, not smarter. But there’s […]

The post Marketing Hacks for the AI Era: Tips, Tricks, and Prompts for Smarter Digital Marketing appeared first on Convince & Convert.

You know that scene in a movie where someone frantically runs through an airport, hoping to catch their flight—only to wait on the tarmac for two hours once they board?  Of course not. That scene doesn’t exist in movies, only in real life. But that, my friends, is B2B marketing in 2025. Keeping with the […]

The post Hurry Up and Wait: Top Marketing Takeaways from NetLine’s 2025 B2B Consumption Report appeared first on Convince & Convert.

For years, businesses have relied on traditional Search Engine Optimization (SEO) and Pay-Per-Click (PPC) strategies to drive lead generation through Google. However, the Search Engine Results Page (SERP) has changed dramatically—especially after the launch of ChatGPT. Today’s searchers are increasingly turning to alternative platforms like ChatGPT and Perplexity for answers. In response, Google has introduced […]

The post Share of Voice: The Key to Winning in Google’s AI-Driven Search appeared first on Convince & Convert.

My theory is that marketing leaders don’t need more content. They need better filters. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. There’s always another podcast episode, a LinkedIn think piece, and a “must-read” report. But, you don’t have time to consume it all. And yet, working in marketing […]

The post Inbox Anarchy: An Audience-First Email Marketing Strategy appeared first on Convince & Convert.

The term ‘do more with less’ can be enough to make marketers wince. While budgets and resources tighten but pipeline targets grow, it can feel contradictory to achieving marketing goals. But what if the solution isn’t to “do more” but to fundamentally change how we think about data and marketing’s role in driving pipeline? Tessa […]

The post How to Take a More Goal-Oriented Approach to Marketing Data appeared first on Convince & Convert.

Digital marketing strategies tend to revolve around familiar platforms like Google Ads, LinkedIn campaigns, and Facebook retargeting. They’re reliable platforms with measurable outcomes you can assess for ROI. But are these commonly used strategies always the best choice? Is it possible that by stepping beyond the familiarity, you’ll discover opportunities that offer even better results? […]

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