Google maintains its AI overviews are a boon for web traffic. Plus, there’s more than one way to combat fake reviews. 

The post AIO? More like, “Ehh, I Owe You Nothing”; Passing A (Regulatory) Review appeared first on AdExchanger.

Forget the race to the bottom. The digital ad industry is in a “flight to quality,” according to Freestar CEO Kurt Donnell. One reason why is because publishers can now work more closely with the buy side via direct DSP connections, such as The Trade Desk’s OpenPath. Freestar integrated OpenPath for its publisher ad network’s […]

The post The Trade Desk’s OpenPath Is One Of Freestar’s Top Demand Sources appeared first on AdExchanger.

More than 100 years after its founding, the Association of National Advertisers (ANA) finally has its own product to advertise. Sort of.

The post A Look Inside Aquila, The ANA’s Still-Cooking, Cross-Media Measurement Platform appeared first on AdExchanger.

Cintia Gabilan will be speaking at Programmatic I/O in Las Vegas from May 19-21. Click here to register. The connected TV (CTV) advertising industry has made great strides in targeting, automation and measurement, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data.  Unlike the large social platforms, […]

The post Closing The CTV Outcome Data Gap: Unlocking Smarter Optimization Strategies appeared first on AdExchanger.

Everything is (or becomes) an ad network. And then it gets ruined. Plus, there’s something the Trump administration has in common with the ad tech world.

The post How Ad Networks Ruin Everything; The Challenges Of Government Data Governance appeared first on AdExchanger.

The Trump tariffs are official – and the impact on ad spend could be even more grim and wide-ranging than expected. On Wednesday, President Trump announced 10% baseline tariffs on just about every country, including a few uninhabited islands. Certain countries, including China, Vietnam, Taiwan and the EU got slapped with even higher tariffs. The […]

The post Trump’s Tariffs Are Bad News For Anyone Who Relies On Ad Revenue appeared first on AdExchanger.

What’s old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week’s episode grapples with two topics that are not new to online advertising, but have both roared back into the public consciousness. The first is the scourge of bot traffic, scrutiny courtesy of a recent Adalytics report, and […]

The post Bots And Games Are Back (For Ad Tech) appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

The post Comic: The Great Curation Debate appeared first on AdExchanger.

No, “ROMO” doesn’t have to do with the former Dallas Cowboys quarterback. Plus, X is dealing with the fallout of a massive data breach.

The post ROMO’s Got An Arm, But No Legs; Did Elon Stop Paying The Cybersecurity Bills? appeared first on AdExchanger.

WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not disclosed. This acquisition reunites InfoSum with Brian Lesser, its former CEO. InfoSum will sit within GroupM, now led by Lesser, who was chairman and CEO of InfoSum until he joined WPP in September. This is […]

The post WPP Acquires Data Clean Room Startup InfoSum appeared first on AdExchanger.