Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. We’re talking Liquid Death, New Balance, Oatly.

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects.

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game.

I went to a psychic when I was 22. She told me I was “about to take a long journey across the Atlantic.”

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Whenever I get asked ‘What makes you unique?’ or ‘What makes you stand out from other candidates?’ in an interview, I use it as the perfect opportunity to explain why I’m the best person for the role.

A few months ago, I hit a wall while creating email copy for a client. The standard best practices weren't cutting it — our open rates were decent, but replies and conversions were flat.

Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on the subject.

Over the past five years, I’ve been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis.

When I first heard about AI chatbots, I was skeptical. Could a bot really hold a conversation as naturally as a human?

As a content creator, I know brand identity is everything, which is why my personal blog has a creator profile that tells my unique story. The same is true for companies, which is why a company profile is a must-have .

I’ve tried and tried, but I can’t crack the TikTok algorithm. Friends and peers regularly ask for advice on how to get eyes and engagement there, and I hate to admit it, but I’ve got nothing.

Zoom backgrounds have been my lifesaver since I started scheduling remote meetings. With these backgrounds, my video stays on, and I don’t have to worry if my living room is a mess.

As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social media campaign featuring the biggest pop stars and actors and observing how their brand aligns (or doesn't) with the company they endorse.

By mid-December, my Instagram feed is overflowing with my friends' Spotify Wrapped playlists.

Over the past three years, I’ve written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, I’ve witnessed more and more brands investing not just in new content, but in content optimization.

It’s hard to ignore the fact that video is now a leading trend for marketing teams. I mean, even LinkedIn has jumped on the bandwagon by prioritizing video content (now, whether or not you agree with that, it is a conversation for another day, but I digress).

In the early days of my career as a content marketer, I wish I had access to the meeting agenda examples to have today. Back then, I was managing a team that was fairly new to me, and I hated the idea of conducting meetings.

“Teamwork makes the dream work,” is one of my favorite teamwork quotes. Seriously, I’ve said this quote in the office and on Zoom. I’ve even set it as my Slack status. Turns out John C. Maxwell said it in 2002.

Faced with an urgent need to brush up my spreadsheet skills, I went online and searched for the best Excel resources available. I discovered a lot of amazing options, both free and paid.

Ok, this has to be one of the most meta projects I’ve worked on: a piece of digital content about digital content — but, hey, it’s an important one.

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

It’s officially the holiday season. If the majority of your workforce is hybrid or remote, like we are at HubSpot, that means it’s time to come up with a few virtual holiday party ideas for your team.

Many years ago, as a new online business owner, content cadence was tough for me to understand. I didn’t know how many blog posts per week were ideal or the best posting cadence for social media. But today, that’s no longer the case.

I fully admit I’m terminally uncool. But as a marketer, I can’t let my lack of swag (rizz? drip?) be an excuse for being behind the times and not knowing how to use Instagram. With nearly 2 billion users, I’ve gotta be.

With the endless amount of newsletters people can subscribe to, email marketers have a lot to compete with in their subscribers’ inboxes. Email newsletter templates can make it easier to design eye-catching newsletters.

If you're sipping an oat milk latte as you read this, you're in luck.

Of all the real or AI-generated rounds so far, this one’s the toughest yet — I challenge you again to spot AI-generated content and select human-made pieces.

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

SEO for startups can be overwhelming — but don’t let it keep you from getting started.

Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren’t savvy with editing or are short on time.

This week’s master is always down for some fun, and he’s got the receipts to show it.

The SEO landscape has been a rollercoaster lately, and many marketers and SEO specialists are doing their best to hold on. However, HubSpot's Senior Director of Global Growth, Aja Frost, remains optimistic about the future of SEO as new competitors enter the arena.

AI has gone mainstream. 

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

I’m much more the “spend Black Friday at home in my pajamas” type, but I have a few family members who for some reason enjoy getting up at 4 a.m. to wait in lines for doorbuster deals.

Shortly after news spread that Google was pushing back the release of its long awaited AI model called Gemini, Google announced its launch.

Return on ad spend (ROAS) has become the default metric for many marketing teams. It's clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars back. Simple … right?

Google Sheets templates help you create better spreadsheets while saving you valuable time. And it’s no secret to anyone who knows me that I love a good formula to keep manual math to a minimum (and, therefore, data as accurate as possible).

I think most people in marketing aim to become thought leaders one day. You show that you know your stuff and can teach and inspire others. But that kind of status comes with experience, hard work, and a genuine desire to grow.

Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want to subscribe to.

I‘m always inspired by the creativity that goes into YouTube banners. But if you’re anything like me, you’ve probably wondered how you can create one for your own channel.

I once worked for a digital publisher that kept its editorial calendar on a huge whiteboard in a tiny conference room. Cram a few too many people in there, and somebody’s sweater would inevitably wipe off a piece of content or three.

One tiny little layout change netted us an almost 20% increase in on-page conversions.

Want to know what‘s really working in AI marketing right now? I’ve been tracking the real impact of AI across different B2C companies, and the results have blown me away.

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Since May 2024, Google’s AI Overviews (aka SGE) have reshaped the SEO world as we know it.

Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI's ability to improve everything from business operations to AI marketing funnels piqued my interest.

Any writer will tell you how hard it is to express a complex emotional concept in just a few words. But that’s exactly what great slogans and taglines do.