I'm looking for feedback--any critiques or comments would be appreciated!

Just curious to hear about it

These words are overused. They make copy sound weak and vague.

• Leverage
• Delve
• Meticulous
• Elevate
• Revolutionize
• Holistic
• Empower
• Realm
• Seamless
• Enhance
• Reinvent
• Fast-paced
• Embark
• Reimagined
• Game-changer
• Enable
• Redefine
• Unprecedented
• Embrace
• Harness the power
• Next-level
• Ensure
• Navigate
• Best-in-class
• Empower
• Dive into
• Disruptive
• Emerge
• Deep dive
• Game-changer
• Unleash
• Synergy
• Ever-evolving
• Unveil
• Mission-critical
• Unprecedented
• Unlock
• Paradigm shift
• Tailored
• Utilize
• Cutting-edge
• Landscape
• Underscore
• Ever-changing
• Diverse sources
• Streamline
• Holistic approach
• Digital landscape
• Supercharge
• Intricate
• Laser-focused
• Conventional solutions
• Bespoke
• Orchestrating
• Disruptive innovation
• Manifests

What words should I add?

I’ve been at my job for 3 years now and I’ve had a number of different roles from managing/coordinating a campaign, coordinating/managing and creating content, to partner marketing management however I have been struggling in interviews to articulate my skills and why I’d be a valuable asset. TBH I don’t have any real skills, I know the basics of SEO, paid media, content creation, etc. but have no real hard skills to talk about or show off. Should I look for roles outside of marketing, as I’m not sure it’s right for me even though I used to really enjoy content creation when I was doing that for a little bit (reorg screwed me off to a different team that I took since I was promoted but ended up not liking it and moving to a different team).

I guess I’m just looking for advice for what you’d do in my shoes? I’m tired of working for the company I’m at right now (great industry, garbage pay and poor leadership).

Thank you in advance for your insights.

EDIT: thank you all for your comments, apologies if I didn’t/don’t get back to you but I will continue to read them and take all your advice and tips. Appreciate all the guidance.

Used to make creatives for an e-commerce brand that would get to 250% ROAS, once 500%, then switched to dedicating myself to social media and achieved 17million posts on a single post, two separate occasions.

The way people are wasting time right now, is promoting every single creative they come up with.

It's also a mistake to rely solely on influencer marketing, it makes you too dependent and it's not guaranteed to work every time.

The SMART thing to do right now (and any time after that ios 14 update) is to make ORGANIC posts on social media consistently, maybe even multiple times a day, and then running ONLY WHAT WORKS ORGANICALLY as a paid ad.

Anything other than that is basically throwing your money down the drain.

And sorry guys, it IS about the creative. Targeting alone won't cut it.

So just got off a morning call with my client. Long story short, they want to cancel with me and my agency because they don't see the reason to stay.

It had to do with many reasons, but ultimately the work was getting done too slowly, and their understanding of exactly what the work entailed was non existent, so it's difficult to explain the benefits of something to someone who is so technologically illiterate.

I'm just starting my agency, and have been slowly working towards making this my main job for the better part of a year now.

I've learned a lot after working with this client. That is really the only positive thing I can take away from this departure.

Although I feel down in the dumps, and even feel like this type of work isn't for me. I'll keep it going, the best that I can.

How do you guys maintain a sense of moral when everything seems stacked against you?

I really want this for myself, but it's incredibly hard. And finding the time necessary to keep a certain level of quality is even harder.

They can not be for real. Seen this job reposted like three times. Maybe it's time for them to lower their expectations or raise the pay. It's also a "marketing assistant" job which usually is an entry-level title. Ngl I'm starting to feel like I made a wrong choice deciding to do marketing as a career. Seems like companies expectations keep going up, while salaries are going down. The audacity of these companies is crazy

Saw this done a few years ago...would like to see what 2025 data is looking like

Please mention the below details for reference - Title - YOE - Location - Industry

Marketing Manager: 3 YRS - MCOL City - Financial Services - $50k

Senior Marketing Manager: 2 YRS - HCOL City - Financial Services - $85k

Demand Generation Manager: 2 YRS - HCOL City - Tech - $110k

Freelance Consultant / Fractional Marketing Director: 1 YR - HCOL City - Financial Services - $300k

Any book on Marketing, Branding, Advertising, Copywriting etc.

Our team is made up of tech and product folks & we don’t really know much about marketing.

We’ve built a project management tool with integrated tasks & docs and our retention rate is pretty good.

Think of it like a simpler, faster and a more solid version of Jira + Confluence or imagine if Linear + Notion were one product.

Recently, we also added an AI-powered note-taker (with no creepy bots or recordings) + we are launching something pretty cool very soon that will complete our offering. Currently works on Mac + iPhone.

Initially, we thought product teams would be our target audience, but often we find they're ordered to use Jira and Confluence.
As of now, agencies are emerging as our ICP.

We’ve spent $0 on marketing and we've reached a point where we're ready to bring on our first marketing hire.

We definitely want to hire a full-time person and not an agency. Ideally we are looking for someone in London where we are based and someone with some recent horizontal B2B SaaS experience. Also, we'd like someone who can help define strategy/messaging but also execute tactically, e.g. paid ads or PPC.

Based on our numbers, we're guessing our biggest issue is top-of-funnel/brand awareness, but honestly, that's just our guess.

The numbers:

MAUs: ~2,700

Daily signups: ~25 (10 business emails, 15 free/personal/edu emails)

Month 1 usage retention: 47.5%

Payment churn rate: 5.4%

Conversion rate: 3.4% (because of our incredibly generous free tier which we are changing soon)

Website conversion rate: ~8% (visits → signups)

Company: Superthread

Our organic growth comes from our youtube channel (1,376 subs), me posting on linked in, word of mouth etc.

Ask:

Given our situation, how should we approach hiring our first marketer?

What kind of marketer should we hire first?

What should we reasonably expect them to focus on and achieve?

Are we right to think our main challenge is top-of-funnel, or could we be missing something bigger?

We’d love any advice or insights from people who've navigated similar stages.

🙏

Just got cut due to these things by cutting our EU revenue in half. Some niche industries live or die by this stuff. I've been a miracle worker at a worldwide SBA and FFS is this some bullsh!t. 25+ years in and as a Director of Marketing Showing Sales What To Do, this market is god awful. I was putting applications in last November with the stink on the horizon's air. At least 10 of them were phantom jobs and another 10 decided not to hire anyone. Never seen it like this. ANYONE GOT ANY LEADS? Good luck, lads. This is something. Gov't mules out nationwide, tech industry hit, marketing in perpetual explaining, and now this crap levied on us.

What industries are the least hit right now? Healthcare? Pharma? Non-profits?

As you read, I know a founder of a small email scraper company fired his marketing team coz it was too expensive.

But soon realised organic traffic is major source of lead ended up hiring cheaper resources which caused him loss of traffic and LinkedIn page removal.

How are such people still in business?

I want to write a LinkedIn post, but don’t want to sound judgmental. So taking my feelings out here.

As of this moment, every Taj Hotel on planet earth will have identical and identifiable music in each property, globally. This means the music in the lobbies, suites, rooms, phone lines/IVR, on-hold music, elevator, even the fucking bathrooms, will be identical. I am beyond proud of myself rn I can barely breathe. Also a major package for like events, social pieces, theme/tvc pieces and each designed for different properties in the world, like business, resort, flagship etc. I’m a singular person. I’ve done over 100 Sonic projects and hold the biggest portfolio in the Middle East single-handedly but a globally renowned brand? Yo I’m gonna cry. I put my soul in it. I hope you’ll see my name in the news very soon. Until then, if you stay in the Taj and like the signature music everywhere, please give your boy a salute, ✌️

I’m currently a Marketing Manager at an MNC and exploring a transition into a tech + marketing role. However, while researching, I find it hard to predict where marketing is headed with AI and emerging technologies.

We often hear about the rise of digital marketing, performance marketing, and data-driven roles, but what about traditional marketing? How will AI revolutionize branding, consumer psychology, and strategic marketing beyond just automation and analytics?

What types of marketing roles do you think will be in high demand in the future? Would love to hear insights from those working at the intersection of marketing and technology!

do you think its the most high paying out of all the things you did, and do you advice people to get into it? if so, why?

Not sure if anyone else is in the same boat, but I run a small marketing agency (mostly lead gen + funnels) and lately a few clients have been dropping “AI” in every convo — like asking if we can add AI to their funnel, or if we do AI-powered lead follow-ups or to handle inbound calls etc.

I don’t want to BS them… but I also don’t want to say “we don’t do that” and watch them go to someone else.

I’ve seen a ton of AI tools floating around but most are either super technical or not built for resale.

What I wish existed is something I could just plug into my retainers — like, “here’s your landing page, your CRM, and boom, an AI that handles your calls or follow-ups.”

Is anyone doing this already? Are there actually good AI tools out there that let you repackage or white-label them into client deals?

I feel like I’m missing the boat here and would love to not look clueless on my next sales call.

Hey everyone, I know we usually hear about the same ad platforms like Facebook Ads or Google Ads. But I’m really curious—has anyone tried something different that ended up working way better than expected? Maybe a niche channel, a random platform, or a creative tactic that most people don’t talk about? I’d love to hear your stories about those hidden gems that gave you a surprisingly high ROI. Share away!

In my opinion, you need a good amount of paying customers before you can decide who the ideal customer for your business is. I think it is more helpful to have a general idea of what your target segment at the early stage but I would like to hear other people's thoughts.

If 99% of marketing departments are using A.I to generate or re-write their copy. How do you feel as a consumer on the other end?

Personally it pushes me as a consumer to feel that I am in the "numbers" category, where to save a little time a money, the company doesn't care to have a more personal human connection when trying to sell their product. Either that or I've been watching too much Black Mirror recently.

I’m a bit bummed. I’m one of four content creators who works (~5 hours a week) on creating content for a local restaurant chain. We’re each given 1-3 stores to create content for (I have two). I try to follow trends and make fun content while the other two girls make pretty general reels, not bad but they’re all nearly identical. I use the employees in my videos and the other two don’t. I spend about 5 hours a week in my store and the girls I was told spend about an hour a month. The VP personally told me he relates to my content the most, it’s a good balance between professional and fun. However my content is always the first to get nit picked during our marketing meetings by the director, and I’ve recently been given a huge list of restrictions on what I’m allowed to post moving forward. The goal is to be more uniform in branding which I understand, I’m just a bit bummed about it because I genuinely enjoyed the content I was creating. The fun videos are what performed the best for my specific locations and pages, but she said the tik tok generic style will perform better. I’m not going to argue and it’s a lot less work to create this style of content, but I feel like maybe if I bring her figures to show which of our content performed best it would be like I’m arguing against her and I don’t want to come across that way. Anyone been in a similar position? Does Tik tok elevator music style actually perform best? I grew the page nearly 1k followers in the past year but the other pages have 2k - 12k but I’m not sure how long the content creators have been running them. Maybe 1k isn’t actually that much? I live in a much smaller area than they do though (the other content creators are in big US cities). Should I even complain I’m told to be doing less work?? 😂

Hey everyone, been a content marking manager and writer for about 5 years now.

Just got made redundant after the agency I was at decided to change their model so I figured I needed to upskill.

Naturally I figured doubling down on SEO and becoming a full stack head of SEO and content would be the move.

But talking to one or two SEOs, they said that If they were me they wouldn't recommend specialising in SEO right now since the field is rapidly changing, with AI and search engines evolving dramatically.

SEO is kind of more like an outcome rather than a standalone speciality these days they said.

Instead, pivoting to become more of a marketing generalist with AI expertise is the way to go.

What are peoples thoughts on this?

I am working my first full-time job, and I find myself wanting to work after hours so I’m in a better place for the next day. I already work very productively during the day, and it doesn’t seem to be enough.

I'm working on B2B emails for a company with a list of about 1,000 contacts. Normally, I'd use Salesforce, Constant Contact, Mailchimp, HubSpot—something built for this kind of thing. But leadership insists we use Gmail only.

I’ve tried to present the benefits of using an actual email marketing platform, but the CEO shut it down. Now the sales leader wants the email to be designed like a nice HTML marketing email—but coded inside Gmail.

To make it more complicated, I don’t even have access to their Gmail accounts, and IT has been totally unresponsive.

So I’m stuck.

• How would you handle this?
• Is there even a way to send well-designed HTML emails via Gmail?
• How can I send on their behalf without direct access?

Any advice is appreciated—I’m trying to keep this moving without stepping on toes.