Is there a secret to getting your content seen by as many people as possible? Here’s everything we know about how the Facebook algorithm works and how you can get your content the reach it deserves.

We dug into the engagement rate data of eight social media platforms.

In a recent hiring round, we tried something new. I asked a candidate in the final stages of interviewing to spend a full day working with us.

Social media analytics can be a goldmine of insights to inform your strategy. But how do you stitch them together? Here are 11 social media analytics tools that can help.

Here’s how to edit TikTok videos and tips for making your next video the best yet.

Real-life social media campaign examples from trailblazing brands to inspire your next big project.

The sizes of every single image you'll need on all the major social networks, including Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Bluesky, and Pinterest.

We've compiled the blogs, businesses, books, and apps created by Buffer teammates. We hope they inspire you as much as they inspire us.

An inside look at how the Instagram algorithm works for the feed, explore pages, stories, and reels — and how to make them work for you.

Here’s what happened when I committed to LinkedIn consistency — plus the surprising insights and actionable lessons you can apply to your LinkedIn strategy.

Our new Feeds feature brings content from your favorite websites directly into your account. Discover fresh ideas for your next post without leaving Buffer.

We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).

Without engagement, social media is just media. In this article, you’ll learn nine actionable and authentic ways to boost your content’s engagement.

More followers on Pinterest could mean a boost in subscribers, sign-ups, sales, brand awareness, and more. Here are 20 practical tips you can start using today.

A transparent look into how I landed my first LinkedIn brand partnership – plus expert advice on how you can land yours.