Tips for navigating AI and staying ahead in comms. Brent Lucia has spent over a decade helping others master the art of communication. As an assistant professor in-residence at UConn’s School of Business, Lucia teaches business communication, preparing students to write and speak with clarity. His research explores how big tech shapes its messaging, especially […]

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Learn from these mistakes. We learn more from our mistakes than our successes. That’s why we asked communicators on LinkedIn to share their biggest mistakes in the industry. The responses range from funny but cringey typos to media handling mistakes and much more. But all represent a lesson learned and a career improved. Several communicators […]

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Here are after-action tips for making the most out of your tabletop trainings. Crisis tabletop sessions are important, but not just for what happens during the training exercise.     “The most valuable moments happen after the exercise ends,” said Dara Cohen, the American Gaming Association’s strategic director of communications and media relations. “It’s not […]

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Share your view of crisis comms — and enjoy a discount. Even this early, 2025 is already proving to be a year of challenges for communicators. We want to hear from you on which issues at your organization are weighing on you most heavily – and how you’re addressing them. Your responses will be anonymized […]

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Also: Substack picks up steam as video podcast alternative; True Religion finds balance between finding new shoppers while not abandoning its brand legacy. April Fools’ Day offers brands a unique opportunity to get creative, engaging customers with playful and sometimes outrageous ideas. While pranks on April 1 are a tradition, it’s also a chance for […]

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Successful implementation requires buy-in from staff at all levels. As organizations adopt AI, they must first establish clear implementation strategies. Without the right foundation, AI efforts can stall, leading to inefficiencies and missed opportunities. At a recent Ragan conference, Daryl Drabinsky, PwC’s head of social media and communications, shared how the company integrated AI across […]

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PR pros must figure out these issues every day. Dustin Siggins is founder of Proven Media Solutions.  Media bias can stop your clients from getting in the press. No, this isn’t about politics. It’s about media standards and norms that PR pros must navigate every day, such as: The client drafts a 2,000-word essay for an […]

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And why flexibility is so key in this medium. Podcasts have exploded in popularity, with an estimated 548 million listeners tuning into more than 6 million podcasts in 2024. The landscape includes everything from blockbuster interview programs like “The Joe Rogan Experience” and narrative-driven hits like “Morbid” to niche shows like “Canardian,” Kattie Laur’s weekly […]

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Mastering AI capabilities doesn’t just keep you relevant — it propels your leadership on generative AI within your organization.

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Including updates from Instagram, YouTube, X and more. Instagram is leading the update charge this week with several new features for social media managers while changing things up a bit on the user experience front.     Here’s a rundown of what you need to know about this and more. Instagram Meta has introduced new […]

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Plus: Primark praises whistleblower as CEO steps down; Disney in FCC crosshairs for DEI. Gavin Newsom, a Democrat serving his second term as governor of California, has gone on the offensive against his own party. During an interview on “Real Time With Bill Maher,” Newsom called his party’s brand “toxic” and accused it of engaging […]

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You can make an impact even from afar. Sterling Randle is account lead for Digital Sport by Hot Paper Lantern .  Every year, the week leading up to the Super Bowl is a frenzy of media activity. Thousands of journalists, broadcasters and analysts flood Radio Row, covering every possible angle of the game. For PR […]

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These three tips can help prevent, detect and when necessary, respond to issues. Lexie Gunther is vice president at Method Communications.  When news travels at the speed of social media, a crisis response, by definition, is almost too late. Without a crystal ball to predict when things may go awry, there are a few actions […]

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Also: Influencer showcase gives creators platform to engage CMOs; return of ‘OG’ Facebook could have major impact on brands. The release of OpenAI’s updated image generation tool has sparked controversy, particularly regarding its ability to replicate the iconic animation style of Studio Ghibli.     Shortly after the ChatGPT update on Tuesday, social media users […]

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You work hard. Is that dedication being rewarded with just compensation? Ragan’s 2025 Salary & Workplace Culture Survey sheds light on current pay rates for communicators at all kinds. Whether you’re searching for your next opportunity or a hiring manager who wants to ensure you’re getting the best talent, this survey will better help you […]

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Tips for those new to the comms world. Jenn Spantak is a storyteller turned strategist, blending her Emmy-winning journalism background with a passion for employee experience. As Caterpillar’s employment brand & recruitment marketing director, Spantak shapes how talent sees and connects with the company.  Spantak will share her insights at Ragan’s Writing Certificate Course, where […]

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The national grocery store chain has unified messaging across all its target audiences. Investor relations and public relations have long been treated as distinct functions. But as businesses face increasing scrutiny from stakeholders, keeping them separate can lead to misalignment, confusion and reputational damage. Most importantly, it could affect the bottom line. That makes a […]

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At PR Daily’s Social Media Conference, WeRateDogs’ Matt Nelson shared tactical lessons on transparency, trust, and what to do when your audience stops saying ‘pupper.’  For nearly a decade, WeRateDogs has served as a haven of wholesome social media distraction, pairing charming photos with even more charming captions and somehow making “12/10 would pet” a […]

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Also: FCC chair sends ‘end DEI’ message to companies; Block CEO Dorsey catches heat for insensitive layoff email. TikTok is ramping up its efforts to avoid a U.S. ban as the April 5 deadline approaches for its forced sale to a non-Chinese owner such as Oracle. With legal challenges mounting and the threat of a […]

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Partnering with AI while maintaining authenticity. AI tools are only as effective as the communicators using them. Without thoughtful strategy and strong storytelling, AI-generated content can feel hollow and impersonal. “My biggest pro tip through all of this is to be human,” said Steve Mudd, founder of Talentless AI, a content studio specializing in AI-driven […]

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Celebrating the annual prank holiday the wrong way can have big consequences. Editor’s note: This story originally ran in 2022.  April Fools’ Day has been dubbed “the worst day on the internet.” What used to be a day for convincing your friends you’d been abducted by aliens has become a free-for-all for brands releasing fake […]

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While the Edelman Trust Barometer paints a grim picture, experts share practical strategies to help rebuild trust. Trust is at an all-time low in the United States, and to reverse this trend, organizations of all sorts and their communications teams must rethink how they engage with the public. These findings come from the 2025 Edelman […]

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How industry associations help companies navigate policy, shape public opinion and avoid political pitfalls.Tariffs are changing the world and businesses must adapt. Individual brands and entire industries urgently need to communicate with customers, investors and legislators. However, doing so carries potential risks, such as political backlash or becoming the face of a controversial issue.   […]

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The seventh edition of the report spotlights the strategic value communicators bring to their organizations in a time of change. Communicators’ abilities are being tested in ways they’ve never been tested before. But in that challenge is an opportunity to take on the mantle of change and constructively shape how organizations respond in the midst […]

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Including updates from Meta, X, YouTube and more. Some of the biggest names in social media have rolled out significant updates this week to improve functionality for both creators and users. Meta is expanding its AI-driven tools to help retailers boost ecommerce performance, while LinkedIn has a new partnership aimed at enhancing networking and X […]

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