Also: Nike turnaround hinges on return to sports roots; activist investor sends message of disapproval about Lamb Weston’s new CEO. President-elect Donald Trump is doubling down on his request that Congress suspend the debt ceiling as part of any approved spending bill. However, as the threat of a possible government shutdown looms, the legislative body […]

The post The Scoop: Looming government shutdown signals comms discord among GOP leadership appeared first on PR Daily.

Here are the consequences of brand neglect. Dustin Siggins is founder of Proven Media Solutions.  Crisis communications often center around acute issues – a food safety recall or a faulty part leads to a near disaster. In one week in October, for example, McDonald’s used pro-active communications and carefully crafted narrative to navigate both an E. […]

The post The cost of neglect: When a brand crisis takes years to arrive appeared first on PR Daily.

A rise in disinformation, a rocky year for layoffs and more. For the last several weeks, I’ve been running roundups of what PR professionals think will happen next year in social media, media relations and AI. Their predictions are a cross-section of humanity, ranging from doom and gloom about the future of misinformation to hope […]

The post Editor’s predictions: What 2025 will hold for the public relations industry appeared first on PR Daily.

Try to land your major soundbite during that first question when the audience is most engaged. TV interviews provide a great chance to leave a lasting impression on their audience. These segments allow them to directly engage with their audience and add a compelling clip to their portfolio. But there’s no guarantee that the perfect […]

The post How to land the ‘sizzle reel’ interview highlight appeared first on PR Daily.

Also: Disney explains cutting trans storyline from Pixar show; the push to make Grand Marnier cool again. The NBA will once again rebrand its All-Star Game to generate fan interest in the eyes of many sports fans. Once must-see TV, the midseason exhibition has struggled to keep its cachet among many hoop fans. The biggest […]

The post The Scoop: NBA attempts to rebrand lackluster All-Star Game appeared first on PR Daily.

Keeping up and bridging gaps with tech. AI’s meteoric rise has sparked a lot of discussion about how it will augment comms workflows. There are also questions about how communicators, both internal and external, will work with AI in addition to their myriad of already challenging tasks. We spoke with Ayelet Noff, global CEO and […]

The post AI helped SlicedBrand CEO Ayelet Noff refine her media relations workflow appeared first on PR Daily.

This tragedy has underscored an urgent need. Lori Ruggiero is managing partner and EVP, 5WPR.  The fatal shooting of UnitedHealthcare CEO Brian Thompson outside a Manhattan hotel sent shockwaves through the healthcare insurance industry, revealing deep-seated vulnerabilities in how major insurance organizations manage and communicate during unprecedented crises. Historically, healthcare insurers have largely operated above […]

The post The murder of Brian Thompson must usher in a new era of health insurance PR appeared first on PR Daily.

Journalists turned influencers offer many of the same benefits of traditional earned media placements without some of the constraints. PR teams are turning to a new breed of media influencers to help amplify their brand’s message in a way that’s similar to traditional earned media. The creator economy has long included subject matter experts, influencers […]

The post Former journalists might be the influencers your brand needs appeared first on PR Daily.

If approved, the merger could drastically affect PR staffing and mid-sized agencies. Omnicom Group’s acquisition of Interpublic Group (IPG) will create a behemoth in the communications industry. The combined entity, operating under the Omnicom banner, will boast over 100,000 employees and an extensive client roster, promises significant shifts in the industry landscape. Short term, the […]

The post Omnicom-IPG merger marks ‘digital revolution’ for comms industry appeared first on PR Daily.

Updates from YouTube, X and Instagram. Welcome to our last social media updates feature of 2024. There’s plenty new this week as we close the page on a tumultuous year of social media that saw the rise and fall of platforms, seismic sea change, major regulatory actions and more.  Here’s what to know this week:   […]

The post New social media features and updates to know this week appeared first on PR Daily.

“Top 10 Reasons Why Intranets Fail,” a new report from Simpplr, provides insights into what makes for a successful intranet — and why intranets don’t live up to their potential.

The post Top 10 Reasons Why Intranets Fail appeared first on PR Daily.

Plus: TikTok’s future is dealt another blow; backpack company faces pushback over CEO killing response. Everyone can agree on one thing: Something weird is happening over the East Coast. Mysterious lights – most likely drones – began appearing over New Jersey in November. They’ve since been spotted in New York City, Virginia Beach, Massachusetts and […]

The post The Scoop: Mysterious drone sightings bring messy messaging appeared first on PR Daily.

And other selections from across dictionaries and media.   Each year, the editors of Ragan Communications and PR Daily select a word characterizing the climate public relations professionals have navigated throughout the past year.  We have selected “dissonance” as our 2024 word of the year.  Dissonance, of course, is often used in a musical sense, describing […]

The post Ragan and PR Daily’s word of the year: dissonance  appeared first on PR Daily.

This talented group of practitioners helps elevate PR Daily’s coverage. PR Daily has added to its slate of industry professionals who help guide the publication’s editorial coverage. “This group of communicators blows me away with their passion, insight and willingness to improve their industry,” said Allison Carter, editor-in-chief of PR Daily. “I rely on them […]

The post Announcing the PR Daily Advisory Board appeared first on PR Daily.

The only safe bet for the future of AI is that we’re going to see a lot more of it. Some communicators we asked on LinkedIn predicted we’ll see it cut jobs in the industry while others see it being a positive, additive force. Others see the technology leading to an increase in distrust while […]

The post Comms professionals’ predictions for AI in 2025 appeared first on PR Daily.

Plus: Amazon, Facebook make $1 million gifts to Trump inauguration; YouTube shows sympathy to streaming customers after latest price hike. Andrew Witty, the CEO of UnitedHealth Group, authored an op-ed published in the New York Times on Friday to try to reshape the narrative surrounding the shocking death of his colleague, Brian Thompson, in New […]

The post The Scoop: United Healthcare CEO uses op-ed in attempt to change health insurance narrative appeared first on PR Daily.

The Ragan and HarrisX 4th Annual Survey of Communications Leaders yielded intriguing insights around RTO, employee comms and more. The best leaders know how to distill an idea down into a cleanly packaged, easy-to-understand message that resonates with a given audience. Whether you’re a CEO, CCO, or manager, communication skills are essential for leaders in […]

The post Where CEOs and comms leaders align on the state of the workplace appeared first on PR Daily.

Employees now expect their workplace technology to offer the same ease and functionality they experience with personal apps, whether in the office, remote or on the frontlines.

The post Intranet Buyer’s Guide 2025: How to Choose the Best Intranet for Your Organization appeared first on PR Daily.

The future PR landscape may include more integration, fewer boutique brands and a fight for fewer dollars. The news of Edelman’s decision to layoff 330 employees, more than 5% of its global workforce, sent shockwaves through the PR and communications sectors. Edelman is one of the biggest agencies in the world, with 60 offices, more […]

The post What Edelman layoffs, restructuring mean for the PR industry appeared first on PR Daily.

Celebrating the best of the best in the field of PR. The 2024 PR Daily Awards gathered together nearly 400 communications professionals who work in industries ranging from manufacturing to financial services and fast food to nonprofits. But each was there to celebrate the field of PR and the people who work to innovate and […]

The post 2024 PR Daily Awards winners crowned: See the full list appeared first on PR Daily.

It’s all about independent journalists in 2025. The number one media relations trend for 2025, according to the PR pros who answered our LinkedIn post? The rise of independent journalism. Dozens of responses pointed to the 2024 presidential election as marking the moment that podcasts, Substacks and other forms of journalism outside the standard media […]

The post 2025 media relations predictions from comms pros appeared first on PR Daily.

The very best in PR agencies for 2024. The best PR agencies in the country exemplify creativity, client services and above all, results that move the needle and change hearts and minds. Each of the honorees for PR Daily’s Top Agency Awards 2024 showcased these qualities in spades. As they took the stage at New […]

The post Full list of winners: PR Daily Top Agency Awards 2024 appeared first on PR Daily.

As 2024 comes to a close, it’s a good time to both pause and look back while preparing for the future. According to PoliteMail’s Internal Communications Trends for Success in 2025 survey, industry professionals have achieved various communication successes in 2024, such as launching new intranet platforms and boosting employee engagement through more concise messaging. […]

The post 7 internal communication trends shaping success in 2025 appeared first on PR Daily.

Also: JetBlue sends “quality over quantity” message to would-be travelers; Biden admits branding failure over pandemic relief checks. With Donald Trump set to return to Washington, D.C. early next year, the royal family may become one of England’s most important ambassadors to the United States, even if in an unofficial capacity. The crown may be […]

The post The Scoop: Royal family could be key messenger to Trump White House appeared first on PR Daily.

These game-based platforms already attract tens of millions of young users. Immersive gaming platforms like Roblox may very well represent a potentially unexpected opportunity for brands to authentically engage with the sometimes-elusive Gen Z and Gen Alpha populations. During Ragan’s 2024 Future of Communications Conference, Kenny Mintz – communication lead for video game company Gamefam […]

The post Roblox offers brands unique way to engage Gen Z, Gen Alpha audiences appeared first on PR Daily.