Data reveals a stark divide between plans for internal and external communications. It appears that 2025 will mark a departure from years of increasing corporate investments in Pride events and vocal celebrations on social media. Data from Gravity Research polling executives from across Fortune 500 and Global 1000 companies found that 39% of companies plan […]

The post How Fortune 500 companies say they’re handling Pride this year appeared first on PR Daily.

How Worldpay stays on trend without chasing trends with its Global Payments Report. Thoughtful, well-researched reports have become a vital tool for brands that want to establish authority and earn trust in their field. But they need to offer more than buzzwords to truly resonate.     Brands need to tap into their industry knowledge, […]

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An average employee experience won’t cut it in 2025.  

The post 2025 Workplace Experience Trends & Insight Report appeared first on PR Daily.

Hone your narrative and use existing content to respond fast You’re getting exclusive access. This article was originally created just for members of Ragan’s Communications Leadership Council. Due to strong interest in this story, we’re making the full version publicly available. On the morning of April 9, Harvard University’s homepage was fairly standard collegiate fare. […]

The post Harvard’s website overhaul shows how to hammer in a narrative amid crisis appeared first on PR Daily.

Communicators must continue to sharpen their ability to manage uncertainty, according to a recent roundtable of comms leaders.   Three forces loom large in business: change, crisis and growth. Each carries the potential to shape — or shake — a company’s future.   Yet, when communication leaders are left out of planning for these pivotal moments, […]

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Also: Academy Awards takes first public stance on AI; brands may reevaluate pitching ‘60 Minutes’ after exec’s resignation comments. Walgreens has agreed to pay $300 million, plus interest, to settle allegations from U.S. prosecutors that it illegally filled millions of invalid opioid prescriptions. Despite agreeing to the payout, the company “strongly disagrees with the government’s […]

The post The Scoop: Walgreens makes fiery statement after settling $300M opioid case appeared first on PR Daily.

Keep SEO practices simple, snappy and relevant. Communicators can occasionally get caught up in the weeds of shifting SEO and content trends. From AI overviews to headline writing, keyword use and Google analytics, there are many factors to consider when presenting content. It’s important to stay relevant, but there’s no need to overcomplicate the issue, […]

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What ESG needs is better branding. Marianne O’Connor is CEO of Sterling Communications. Remember when every tech company couldn’t shut up about ESG? Environmental, social, governance — three magic words that made press releases sound responsible, forward-thinking, and vaguely European. Investors loved it, the media ate it up, and for a while, it seemed like […]

The post ESG is dead. Long live ESG storytelling. appeared first on PR Daily.

The team attributes its success to its ability to adapt on the fly and collaborate. Duolingo users who opened their app on Feb. 11 found the familiar green owl mascot dead – tongue out, eyes replaced with cartoonish Xs. It wasn’t a simple logo tweak. It marked the start of one of the most bizarre […]

The post Duolingo shares PR secrets of viral ‘Death of Duo’ campaign appeared first on PR Daily.

Uncertainty and unrest are up, and DEI and ESG are down but not out. Tariffs and trade wars have dominated the conversation in recent weeks. Paired with shifting cultural dynamics around DEI and ESG, they are creating a potent set of challenges for communicators as they enter the second quarter of 2025. Data from Ragan’s […]

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Including updates from Instagram, LinkedIn, YouTube and more. Big changes are happening across social platforms this week, with new features focused on giving creators more control over the ways in which they engage their audiences.     LinkedIn is expanding a program allowing brands to place video ads alongside trusted publishers’ content, while TikTok is […]

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As The Grossman Group celebrates 25 years, Ragan is partnering with them to share the top attributes they see in modern leaders today. Modern leadership attribute No.8: Practical steps to make sure your people feel seen, heard and that they belong It can be easy today to focus on metrics, deadlines and deliverables. But there’s […]

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Plus: The comms implications of the death of the pope; CJR’s fired leader goes on the offensive. One of the most notable parts of President Donald Trump’s tariffs is on automobiles and key auto parts, such as engines and powertrain parts. Those items will all be subject to a 25% tariff — and that’s on […]

The post The Scoop: How 5 car companies are trying to soothe customer anxiety over auto prices appeared first on PR Daily.

It’s time to tap this underserved market. Meghan Powers is group vice president and deputy healthcare practice leader at The Bliss Group. Menopause represents one of healthcare’s most significant yet underserved markets, traditionally seen as not requiring the healthcare industry’s attention or resources. With 62 million women over 50 in the United States and 6,000 […]

The post A communications framework for healthcare’s next big conversation appeared first on PR Daily.

 Feeling buried by AI-generated noise? Here are four moves to reduce cognitive load, sharpen strategic focus and avoid “automation without intention.” Many organizations are missing the point as they rush to adopt AI, warns Wade Younger, AI program‑strategy advisor at Humana, where he oversees more than 200 real‑world use cases. “The danger isn’t that AI will […]

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Also: Wendy’s issues non-apology over Katy Perry joke; Dior Men issues flat announcement of new artistic director. As new tariffs raise concerns about supply chains and rising prices, Etsy is spotlighting its network of local sellers. CEO Josh Silverman addressed the shifts on the company’s website, explaining that Etsy is helping buyers “shop with confidence” […]

The post The Scoop: Etsy CEO spotlights its local sellers amid tariff turmoil appeared first on PR Daily.

SAS’ global PR & integrated communications lead for financial services shares timeless writing tips. Danielle Bates, global PR & integrated communications lead for financial services at SAS, drives media strategy and storytelling across banking, insurance, risk, fraud and compliance—helping turn complex topics into compelling narratives. Bates is passionate about amplifying expert voices, building strong collaborations […]

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Why one media relations pro describes herself as ‘anti-talking point. Media training isn’t just about staying on message. It’s about helping executives show up as credible, confident and human – whether they’re sitting down for a print interview or chatting with a podcast host. “We’re not just preparing people to stick to a script,” said […]

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New data sheds light on which formats get the biggest results. The conventional wisdom is that putting a hyperlink into a post on LinkedIn will kill your reach. Instead, you should include the link as the first comment. But that’s just not true, according to new research from Metricool. Their 2025 LinkedIn Study found that […]

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Winners will be celebrated at an event at the Yale Club in New York City on Sept. 26. Media relations professionals operate at the intersection of timing, storytelling and trust. As the go-to source for training, best practices and recognition in public relations, PR Daily has a front-row seat to the campaigns and individuals shaping […]

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Also: Lack of partnership disclosures adds to maple research disgrace; OpenAI’s foray into social media begs question: what’s in it for them? ​​Harvard University has drawn a firm line against President Donald Trump’s sweeping demands, which included federal oversight of hiring, admissions and curriculum to ensure “viewpoint diversity.” President Alan Garber rejected the proposal, calling […]

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You can’t wait for certainty. Evan Zall is founder of Longview Strategies. There’s a lot going on out there (maybe you’ve noticed). We grew accustomed to a short news cycle, but in 2025, every scroll is an adventure, replete with plot twists and uncertainty. Huge tech advances, dramatic policy moves, social whiplash, natural disasters … […]

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Keep your eye on the big picture – with some help from your teammates. AI can streamline workflows and enhance productivity, but it also introduces serious legal, ethical, and reputational risks that organizations must carefully manage. Legal experts say the key is a proactive, collaborative approach that brings together communications, legal and technical teams. From […]

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Mission-driven universities turn to strategic storytelling to strengthen donor ties and protect their values. Mission-driven institutions like HBCUs, religious universities, and women’s colleges such as Mount Holyoke must navigate a political tightrope. Their values have historically inspired loyalty, but now, saying the wrong thing can alienate donors. “Higher education has a PR problem,” said Kassandra […]

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Including updates from Meta, X, YouTube and more. This week’s social media updates deliver plenty for marketers, creators and everyday users to pay attention to. LinkedIn introduced new ad tools and a content strategy hub, Meta made it easier to share large files on Messenger and YouTube rolled out AI-generated music tracks for creators. Add […]

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