Over the last three years, Unilever’s investment in gaming has tripled, according to data shared by the company, although Unilever representatives declined to provide the specific numbers.

Amid the retailer's reckoning, its new CEO is giving his CMO a chance to prove the worth of marketing to boardroom doubters.

Major League Baseball views its digital ballpark as an opportunity for both baseball fans and potential advertisers. Last year, MLB sponsors such as Corona and Mastercard had their branding displayed inside the virtual stadium.

To collect materials for the advertising campaign, the liquor brand partnered with the tech platform Adim to dole out prizes to digital creators who sent in their favorite bar stories.

In recent years, the company has seemingly lost market share in the space to burgeoning footwear brands like Hoka and On, both of which have made gains in the running market.

The message came through loud and clear at its upfront presentation tonight (Oct. 2), where the company put Prime Video’s reach front and center.

Although marketers are already spending millions of dollars inside Roblox, the bulk of that spending goes to in-game studios building branded worlds, rather than directly to the platform itself. Programmatic ads represent a more straightforward revenue stream for Roblox.

Digiday+ Research analyzed how CPG startups are using pop-ups as part of their marketing strategies to test new markets and expand their reach.

To understand the process behind a brand comeback, Digiday asked four marketing and advertising executives about the typical steps a brand needs to take to mount a comeback.

TikTok reps are rolling out financial perks and strategic incentives to get ad dollars flowing into this new offering. 

The demise of the once-market leading adtech business marks a new chapter in the industry's story.

The Bulls aren't alone in looking to foster this kind of growth — and eventually monetize it — with international fanbases.

Snap CEO Evan Spiegel believes that augmented reality could eventually drive ad dollars into his business. But it’s safe to say advertisers aren’t convinced just yet.

The move comes as observers tip an oncoming flurry of private equity-backed mergers and acquisitions in digital media.

The esports industry appears to be in a more tenable position that it was at this time last year, with brands from Mastercard to Amazon starting to ramp up their spending.