As part of the first-of-its kind partnership between Spotify and FC Barcelona, we’ve brought the worlds of music and sport together with special El Clásico shirts, preseason tours, in-stadium artist spotlights, and Barça Matchday playlists that turn stars from the men’s and women’s teams into DJs and highlight the songs they use for motivation as...

The post FC Barcelona Star Lamine Yamal Shares His Favorite Locker Room Jams On the Latest Edition of Barça Matchday appeared first on Spotify.

Some of the biggest names in marketing, advertising, publishing, traditional and social media, and the creative worlds gathered yesterday at Chelsea Factory in New York City to help usher in the next stage of Spotify Advertising. During our inaugural Spotify Advance event, we showcased our commitment to modernizing our ad tech, strengthening our partnerships, and...

The post Spotify Celebrates Its Next Stage of Advertising in New York City appeared first on Spotify.

The next stage of Spotify Advertising has arrived. Today, during our Spotify Advance event in New York City, we unveiled a host of updates that make it easier for advertisers to buy, create, measure, and get clear results on Spotify’s ad platform. These efforts reflect a big leap forward in automated buying and creative innovation...

The post The Three Key Takeaways for Advertisers From Our Spotify Advance Event appeared first on Spotify.

Spotify Advertising hit a new high note today as we unveiled how we’re making it easier than ever for advertisers to buy, create, and measure on and for our platform. We’ve been hard at work investing in our ad platform, modernizing our ad tech, and solidifying industry partnerships to become a platform that delivers results...

The post Spotify Tunes Up Platform To Make It Easy for Advertisers To Buy, Create, and Measure appeared first on Spotify.

USHER’s London takeover is in full swing. After kicking off his sold-out run of shows at the O2 Arena to rave reviews, the R&B icon joined forces with Spotify for a special evening at the legendary Soho venue The Box on Sunday. The event marked the debut of “Black Box,” a variety show celebrating Black...

The post Inside USHER’s Star-Studded ‘Black Box’ Event in London appeared first on Spotify.

Since announcing the Spotify Partner Program last fall, we’ve heard from creators who are optimistic about the flexibility, control, and opportunity that our new monetization program provides. And following the successful January launch in the US, U.K., Canada and Australia, we’re expanding the Spotify Partner Program to nine new markets.  Starting April 29, eligible creators...

The post The Spotify Partner Program Expands To Nine New Markets, Giving More Creators New Ways To Monetize Their Content appeared first on Spotify.

Spotify’s RADAR program spotlights rising talent from around the world, and in Spain, it’s been making waves since 2020. Five years in, RADAR Spain has supported more than 40 up-and-coming artists, including breakout stars like Quevedo, SAIKO, Marta Santos, and Judeline. The results speak for themselves: One year after joining, RADAR Spain artists see their...

The post Meet the New Class of Artists Shaping the Future of Spanish Music appeared first on Spotify.

Ända sedan Spotify grundades har vi arbetat hårt för att öka betalningsviljan för musik. Det gick inte över en natt men idag är det fler än 500 miljoner användare världen över som betalar för en musikstreamingtjänst. Tack vare fler betalande användare har Spotify år efter år kunnat öka sina utbetalningar – och bidra till en...

The post Svenska artister genererar rekordutbetalningar från Spotify: 1,9 miljarder under 2024 appeared first on Spotify.

Spotify listeners love discovering new artists and songs, but they also love finding out when they can catch their favorites live in concert. That’s why today we’re rolling out Concerts Near You, a personalized playlist that helps you discover upcoming concerts in your area.  Inspired by your listening habits, Concerts Near You is updated on...

The post Our New Concerts Near You Playlist Makes It Fun and Easy To Discover Touring Artists appeared first on Spotify.

From morning commutes to late-night listening sessions, Spotify is the essential daily companion for millions of listeners globally. Podcasts, in particular, have become a cultural conversation driver among listeners, with video continuing to grow in popularity.  There are few better places to celebrate the power of the format and its evolution than at SXSW, where...

The post Podcasts Take Center Stage at SXSW as Top Creators Discuss Video’s Impact appeared first on Spotify.