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April 9, 2025  21:11:06
Apple today shared a minute-long video promoting the Emergency SOS feature on the Apple Watch, highlighting the rescue of Australian man Rick Shearman, who was swept out to sea last July.


Shearman was swimming in Byron Bay when rough seas pushed him away from shore, with the current carrying him over 1.5 kilometers from the beach. He couldn't get past the waves, and after about 20 minutes of trying to get to shore, he realized he needed help.

He called emergency services using the Emergency SOS feature on his Apple Watch, with the call played back in Apple's ad spot in a dramatic reenactment of the event. He was able to source help, and stayed on the line with emergency crews for an hour to direct them to his location. He was ultimately rescued by helicopter.

Emergency SOS on Apple Watch can be activated by holding down the Side Button to call the local emergency services for the area that you're in.
This article, "Apple Shares Emergency SOS Apple Watch Success Story" first appeared on MacRumors.com

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April 9, 2025  20:59:39
Several months ago, accessory company Hyper introduced a set of three USB chargers designed with travel in mind, featuring compact designs based on GaN technology and interchangeable charging heads for convenient international travel.


I've spent some time testing out the 70W ($59.99) and 100W ($89.99) versions of the new HyperJuice charger line, and Hyper has more recently added an even more powerful 145W version ($119.99) to the family. All three of the chargers are currently part of Hyper's spring sale that knocks 20% off the usual prices.

All three chargers feature essentially the same plastic design in either white or black with subtle Hyper branding and a pattern of tiny "+" icons reminiscent of the company's logo on the largest sides to provide some visual and tactile interest. A small LED beneath the USB-A port on each model shines blue to indicate when the unit has power, but it's not overly distracting in a dark room.

Charger size unsurprisingly increases as the wattage goes up, and while the 100W and 145W versions each include three USB-C ports and one USB-A port, the 70W version scales back to two USB-C ports and one USB-A port.


Given the wattages involved, there's also a good bit of heft to them, but the 70W model is still fairly light at just under half a pound. The 100W at three quarters of a pound is a definite step up in size and weight, while the 145W model weighs nearly a pound.

With even Apple adopting GaN technology on its higher-powered chargers over the past few years, moving to a third-party solution doesn't always deliver a lot of size or weight savings, and that's the case here. Hyper's 70W model is actually 30–40% larger and heavier than Apple's corresponding charger, while Hyper's 145W model is around 20% larger and 50% heavier than Apple's 140W charger, but unlike Apple's chargers, Hyper's deliver more than one port which is certainly an important travel consideration.

While these chargers aren't the most compact ones I've seen for their wattages, they are reasonably sized and make for solid travel companions. They come with a two-prong US-style Type A charging head with folding prongs preinstalled, which makes them great for tossing in a bag.


But for those who need other options for plugging in the charger, Hyper provides these right in the box. European-style Type C, UK-style Type G, and Australian-style Type I charging heads are included and can be swapped onto the charger in just a few seconds thanks to a quick-release button. The prongs on these heads aren't foldable as they are on the US charging head, but that's not unusual given the US design is most amenable to folding mechanisms.


I haven't yet had the opportunity to travel internationally with these chargers, but I appreciate the inclusion of interchangeable charging heads so I'll have everything I need the next time I go abroad as this set of adapters provides for functionality in over 150 countries.


Beyond the international charging heads, there's also a C8 head included, allowing you to connect a power cable (sold separately for $5.99 or you can provide your own) if you prefer to use the charger on a desktop, somewhere you can't plug the charger directly into a socket, or in any other situation where you need some additional cable length.


All three chargers feature intelligent power distribution, dynamically allocating power to each device based on what's been connected. For example, on the 70W model, each of the USB-C ports support up to 70 watts of charging power while the USB-A port supports up to 18 watts, but with multiple devices connected, the charger's total 70W output will be divided among the various ports.

On the 100W model, the top two USB-C ports are capable of providing the full 100 watts of power if used alone, while the third USB-C port supports up to 27 watts and the USB-A port provides up 18 watts. And on the largest 145W model, the top two USB-C ports can provide up to 140 watts with the third USB-C port supporting up to 45 watts and the USB-A port again maxing out at 18 watts.


With three or four ports on each of these chargers, there are obviously a number of different combinations of ports, and the wattage distribution varies for each scenario, but on the 70W model, using both USB-C ports simultaneously results in a split of 45 watts to port C1 and 25 watts to port C2. Adding a device to the USB-A port drops the distribution to 35 watts for C1, 20 watts for C2, and 12 watts for the USB-A port.

Ultimately, which charger model you opt for will likely depend greatly on which devices and how many of them you plan on powering. For example, if you're a MacBook Air user, the 70W model might be enough for you, as Apple provides only a 30-watt or 35-watt adapter in the box with those machines so you can charge your Mac through the C1 port on Hyper's charger and still have some power left over for some combination of iPhone, iPad, Apple Watch, or other devices. But if you're a MacBook Pro user and/or you're looking to charge lots of devices at relatively fast speeds, you'll want to step up to one of the higher-wattage models.

Note: Hyper provided MacRumors with the 70W and 100W HyperJuice chargers for the purposes of this review. No other compensation was received. MacRumors is an affiliate partner with Hyper. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Tag: Hyper

This article, "Review: Hyper's USB Chargers Pack Lots of Power for International Travelers" first appeared on MacRumors.com

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April 9, 2025  20:23:24
Following U.S. President Donald Trump's decision to pause some of the exorbitant tariffs that he put in place earlier today, he spoke to the press at the White House and provided some commentary that could be a positive for Apple.


When asked whether he would consider exempting some U.S. companies from the tariffs in the future, Trump said that he would. "As time goes by, we're going to take a look at it," he said. "There are some that by the nature of the company get hit a little bit harder, and we'll take a look at that," he added, claiming that he will "show a little flexibility."

During Trump's first term, Apple CEO Tim Cook was able to persuade Trump to exempt Apple devices from the tariffs that Trump put in place, but Cook has not been successful this time around. Trump has not yet agreed to grant any companies a reprieve from the tariffs yet.

Trump announced the unexpectedly high tariffs last Wednesday, sending the stock market spiraling downward and causing Apple shares to drop close to 20 percent. Losses continued until today when the temporary pause was announced, and the market closed with Apple stock back at almost $200 a share after opening at $172.

Trump announced a 90-day pause on all of the special "reciprocal" tariffs that were in place, such as the 46 percent tariff on Vietnam and the 32 percent tariff on Taiwan. The 90-day pause does not apply to goods from China, and there is a 10 percent base tariff in place while the higher tariffs are on hold. Trump raised tariffs on China to 125 percent, effective immediately, and said that he put the other tariffs on hold because "people were getting a little queasy."

When speaking to the press, Trump reiterated his aim of bringing manufacturing to the United States, and he claimed that Apple "building" in China is unsustainable.
If you look at Apple, Apple is going to spend $500 billion building a plant. They wouldn't be doing that if I didn't do this. They'd just keep building them in China. And that's unsustainable.

While Apple is indeed investing in the United States to build Apple Intelligence servers at a facility in Houston, Texas, the bulk of device manufacturing will remain overseas. It is not possible for Apple to move its incredibly complex supply chain to the U.S., due to costs and a lack of workers skilled in advanced manufacturing.

Apple will need to pay a 125 percent tariff on all goods coming to the United States from China, but it can import devices from other countries like India, Taiwan, and Vietnam at the lower 10 percent rate.
This article, "Trump: Apple Building in China is 'Unsustainable,' Could Exempt Some Companies From Tariffs" first appeared on MacRumors.com

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April 9, 2025  17:49:27
Apple stock is on the rise after U.S. President Donald Trump announced plans to pause most tariffs for a 90-day period. Tariffs are immediately on hold in countries that have not enacted retaliatory tariffs, which means this pause does not apply to China, but it is applicable in other countries where Apple suppliers operate like India, Vietnam, and Taiwan.


While Trump has paused tariffs in most countries, he raised tariffs on incoming Chinese goods to 125 percent, up from 104 percent earlier today. The 125 percent tariff is effective immediately, and comes after China raised tariffs on U.S. goods to 84 percent this morning.

Apple stock is up five percent since the tariffs were paused and 11 percent today, but the market is volatile right now with Trump's tariff back and forth, and it could see further shifts downward. It is not clear if it was immediately apparent that the pause did not apply to China.

Apple will still be impacted by tariffs on goods coming from China, but a reprieve on tariffs from other countries will allow Apple to bring more devices to the U.S. with little in the way of extra fees. The pause applies to all higher "reciprocal" tariffs that went into effect today, though there is still a 10 percent tariff in place.
Tag: AAPL

This article, "Apple Stock Jumps as Trump Pauses Some Tariffs for 90 Days" first appeared on MacRumors.com

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April 9, 2025  17:45:14
Amazon is discounting the 40mm GPS Apple Watch SE to $169.97 today, down from $249.00. This is the best price we've tracked so far in 2025, and it's available in Starlight and Midnight Aluminum color options.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Amazon has three 40mm GPS Apple Watch SE at this price, including multiple sizes of the Sport Band model. Most are in stock and available to be delivered by mid April.



Additionally, you can get the 44mm GPS Apple Watch SE at an all-time low price of $199.97 today on Amazon, down from $279.00. This one is available in Midnight and Silver Aluminum colors, and multiple band sizes.



If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.



Deals Newsletter


Interested in hearing more about the best deals you can find in 2025? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!




Related Roundup: Apple Deals

This article, "Amazon Takes $79 Off Apple Watch SE, Available From $169.97" first appeared on MacRumors.com

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April 9, 2025  17:29:19
Apple's iPhone continues to be incredibly popular with U.S. teens, according to Piper Sandler's latest biannual teen survey. 88 percent of teens surveyed said that they own an ‌iPhone‌, and 88 percent said they intend to purchase an ‌iPhone‌ as their next device.


Teen ‌iPhone‌ ownership numbers have increased three percent since April 2024, and are near record highs. The ‌iPhone‌ has long been the most popular smartphone among teens in the United States, and there has been steady growth in teen ownership. 10 years ago in April 2015, 66 percent of teens surveyed owned an ‌iPhone‌.

Though teen interest in the ‌iPhone‌ is high, other Apple products and services are not as popular. Apple has not made inroads with Apple TV+, and it continues to trail Spotify as the most popular music service among teenagers.

45 percent of teens surveyed have a paid Spotify subscription, while Apple Music is the second most popular streaming service with 30 percent of teens reporting an ‌Apple Music‌ subscription. Because Spotify has a free tier, it's still the most popular service overall, with 65 percent of teens using it. ‌Apple TV‌+ is not popular with teens, and less than one percent say they watch ‌Apple TV‌+ shows. Netflix and YouTube were most popular with 31 percent and 26 percent of teens reporting usage, respectively.

Approximately 31 percent of teens own a virtual reality device, but most of those have an Oculus (25 percent). Just one percent of teens have an Apple Vision Pro, which is not a surprise given the price of Apple's device. Of teens that have a VR device, 60 percent said that they seldom use it, with just four percent reporting being a frequent daily user.

Piper Sandler surveyed 6,455 teens across 43 states for the spring 2025 report.
This article, "Teen iPhone Ownership Continues to Soar" first appeared on MacRumors.com

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April 9, 2025  16:56:57
Apple will be permanently closing its store at the Northbrook Court shopping mall in the Chicago suburb of Northbrook on April 26, the company has announced.


Apple has added the following notice to the store's web page:
Thank you Northbook. Apple Northbrook is closing on April 26 at 7pm. We're still here for you. Please visit apple.com/retail to find your nearest store.
Apple Northbrook opened in 2005, and the store moved to a larger space in the mall in 2017.

Apple previously said affected employees would be able to continue working for the company, but a closing date had yet to be announced.

"At Apple, we're always focused on providing an exceptional experience for all of our customers," said Apple. "With the evolving redevelopment plans at Northbrook Court Mall and the departure of several retailers, we have made the difficult decision to close our store there. We've loved serving the Northbrook community for nearly 20 years, and our valued team members will continue their roles at Apple. We look forward welcoming customers at one of our eight Chicagoland locations, as well as on Apple.com and the Apple Store app."

Northbrook Court is considered to be a dying mall, as it has lost several major retailers over the past few years, including Lululemon earlier this year.

Apple's closest location for Northbrook customers will be at the Westfield Old Orchard mall.

Apple also permanently closed its Infinite Loop and Royal Hawaiian stores early last year, but it has also opened several new stores around the world since then, including at the Miami Worldcenter, The Exchange TRX in Malaysia, and elsewhere. Apple also announced that it will soon be opening a store in Downtown Detroit.
This article, "Apple Store in Chicago Area Permanently Closing Later This Month" first appeared on MacRumors.com

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April 9, 2025  16:08:45
The iPad Air costs at least $250 more than the entry-level iPad, so is choosing the pricier model worth it? Or should you save the money and buy the 11th-generation ‌iPad‌? This guide helps you to understand the differences between the two models and decide which is best for you.


The 11th-generation ‌iPad‌ is positioned as an entry-level model with essential features for basic use, while the ‌iPad Air‌ is for users who need more from their tablet, such as students, creatives, or anyone who wants a future-proof device with newer, more advanced features. All of the differences between the entry-level ‌iPad‌ and the ‌iPad Air‌ are listed below:


































































































































‌iPad‌ (11th generation) ‌iPad Air‌ (seventh generation)
11-inch display 11- or 13-inch display
500 nits max SDR brightness 11-inch: 500 nits max SDR brightness
13-inch: 600 nits max SDR brightness
sRGB Wide color (P3)
Fully laminated display
Anti‑reflective coating
Apple Intelligence support
Stage Manager support
A16 chip (introduced with iPhone 14 Pro in 2022, made with TSMC's 4nm N4P process) M3 chip (introduced with iMac in 2023, made with TSMC's N3B process)
16 billion transistors 25 billion transistors
5-core CPU with 2 performance cores and 3 efficiency cores 8-core CPU with 4 performance cores and 4 efficiency cores
4-core GPU 9-core GPU
Hardware-accelerated ray tracing
Hardware-accelerated 8K HEVC, 4K H.264, ProRes and ProRes RAW
Video decode engine
Video encode engine
ProRes encode and decode engine
AV1 decode
16-core Neural Engine (17 TOPs) 16-core Neural Engine (18 TOPs)
6GB memory 8GB memory
51.2GB/s memory bandwidth 100GB/s memory bandwidth
Wi-Fi 6 connectivity Wi-Fi 6E connectivity
Landscape 12MP Center Stage camera with ƒ/2.4 aperture Landscape 12MP Center Stage camera with ƒ/2.0 aperture
Weighs 477 grams (1.05 pounds) 11-inch: 460 grams (1.01 pounds)
13-inch: 616 grams (1.36 pounds)
7 mm (0.28 inches) depth 6.1 mm (0.24 inches) depth
Smart Connector (side) ‌Smart Connector‌ (back)
Supports Magic Keyboard Folio Supports Magic Keyboard for ‌iPad Air‌
Supports Apple Pencil (USB‑C) and ‌Apple Pencil‌ (first generation) Supports ‌Apple Pencil‌ (USB‑C) and ‌Apple Pencil‌ Pro
‌Apple Pencil‌ hover
128GB, 256GB, or 512GB storage 128GB, 256GB, 512GB, or 1TB storage
Available in Blue, Pink, Silver, and Yellow Available in Blue, Purple, Starlight, and Space Gray
Starts at $349 11-inch: Starts at $599
13-inch: Starts at $799



The entry-level ‌iPad‌ is best for people who mainly use their ‌iPad‌ for light, everyday tasks. If your typical day includes browsing Safari, watching YouTube or Netflix, reading articles, messaging friends, and maybe doing some basic schoolwork or light gaming, the 11th-gen ‌iPad‌ has more than enough power and suitable features.

The A16 chip is still very capable, and the device still has ‌Apple Pencil‌ support for casual note-taking or drawing. However, the display is not laminated, which means there's a slight air gap between the glass and the screen content—something most users won't notice unless they're drawing or writing precisely. The entry-level ‌iPad‌ also lacks the anti-reflective coating, so it can be more reflective in bright lighting, as well as wide color support.

It's a great choice for students or casual users who don't need advanced multitasking features or professional apps. The starting price of $349 makes it especially appealing for families, kids, or those upgrading from an older ‌iPad‌. For many users, the extra $250 to buy the ‌iPad Air‌ is not justified.

On the other hand, the ‌iPad Air‌ is for users who want noticeably more performance and versatility. Its M3 chip is noticeably faster and supports things the A16 doesn't, such as hardware-accelerated ray tracing and ProRes video encoding/decoding. That makes it far more suitable for video editing, high-end gaming, working with large documents, running creative apps like Affinity Photo or Logic Pro, or even writing code. It also supports ‌Apple Intelligence‌, so if you want the latest AI features such as writing tools or Genmoji, as well as anything Apple brings to ‌Apple Intelligence‌ in the future, the Air is the better choice.

The display is fully laminated, which eliminates the gap between your ‌Apple Pencil‌ and the screen, making writing and drawing feel more natural—especially important if you're using ‌Apple Pencil‌ Pro, which also brings extra features like barrel roll and haptic feedback. The 13-inch model offers significantly more screen real estate for multitasking, side-by-side apps, or content creation. It also supports ‌Stage Manager‌, allowing true multi-window multitasking with resizable windows and external display support.

If you're planning to use the ‌iPad‌ for productivity tasks or want something that feels more like a laptop alternative, the ‌iPad Air‌ is likely the better choice. Its starting price is $599 (or $799 for the 13-inch), so it is a more substantial investment—but one that makes sense for users who will take advantage of its more advanced capabilities.
Related Roundups: iPad, iPad Air
Related Forum: iPad

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April 9, 2025  15:56:34
Apple employees are testing iOS 18.4.1 for iPhones, according to the MacRumors visitor logs, which have been a reliable indicator of upcoming iOS versions. The software update will likely be released in a week or two, if not sooner.


As the version number implies, iOS 18.4.1 will obviously be a minor update that addresses software bugs and/or security vulnerabilities.

There are no developer or public betas for minor updates like iOS 18.4.1.

iOS 18.4.1 will be a stop-gap update ahead of iOS 18.5, which remains in beta testing. iOS 18.5 will likely be released to the general public in May, and so far the update includes only two minor changes in the Mail and Settings apps.

The first iOS 19 beta should be released following the WWDC 2025 keynote on June 9.
Related Roundups: iOS 18, iPadOS 18
Related Forums: iOS 18, iPadOS 18

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April 9, 2025  15:38:48
Apple this week made iPhone 16e parts available to order through its self-service repair store in the U.S. and many European countries.


There are parts and tools available for repairing an iPhone 16e's display, battery, cameras, back glass, speakers, and more. Apple also allows customers to rent an iPhone toolkit for seven days, with U.S. pricing set at $49.

Apple offers a comprehensive iPhone 16e repair manual on its website, and now the necessary parts for the device are available.

Launched in 2022, Apple's self-service repair program provides customers with access to genuine parts, tools, and manuals to repair select iPhones and Macs, Studio Displays, and Beats Pill speakers. Apple says the program is "intended for individuals who are experienced with the complexities of repairing electronic devices."

Apple previously announced that the self-service repair program would expand to Canada in 2025, but we are still waiting for that to happen.
Related Roundup: iPhone 16e
Buyer's Guide: iPhone 16e (Buy Now)

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April 9, 2025  14:19:10
OWC kicked off a new "Spring Savings Celebration" this week, offering solid discounts on a variety of USB-C docks, memory cards, external drives and enclosures, and Mac accessories. Many of these deals won't be applied until you add the items to your cart, at which time an automatic coupon will be applied to your order.

Note: MacRumors is an affiliate partner with OWC. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

There are a few notable deals in this sale, including $100 off the popular 14-Port Thunderbolt Dock for Mac, available for $179.99. If you purchase a qualifying new or used Mac at the same time as this dock, you can get an additional $20 off the accessory at checkout.


Docks and Hubs



Memory Cards



External Drives and Enclosures



Memory



Miscellaneous


If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.




Deals Newsletter


Interested in hearing more about the best deals you can find in 2025? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!




Related Roundup: Apple Deals

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April 9, 2025  13:17:34
Apple supplier Luxshare is weighing the possibility of manufacturing some products in the United States as it seeks to address the implications of new tariffs on goods exported from China, Reuters reports.


The comments were made by Luxshare chairwoman Wang Laichun during a telephone call with analysts, the transcript of which was seen by Reuters. Luxshare is one of Apple's key suppliers and plays a major role in the production of high-end iPhone models, AirPods, Apple Watches, and the Vision Pro.

In the call, Wang noted that while the United States' newly imposed tariffs would have limited short-term financial impact due to the small volume of finished goods Luxshare currently exports directly to the U.S., the company is nonetheless examining its global investment strategy with an eye toward reducing exposure to future trade disruptions. She said that the company may idle certain investment plans in China while evaluating new facilities elsewhere, including in the United States.

In addition to its operations in China, Luxshare has manufacturing and research facilities in several countries including Malaysia, Thailand, Vietnam, Mexico, and the United States. Its presence in the U.S. remains limited, and the company did not provide further detail about where or when any potential expansion in American manufacturing might occur. However, Wang emphasized that any move to develop new production lines in countries where the company already operates would take approximately 12 to 18 months.
Related Roundups: AirPods 4, AirPods Pro
Related Forum: AirPods

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April 9, 2025  11:30:42
Apple has lost its position as the world's most valuable public company to Microsoft following a dramatic four-day slide in its stock price, driven largely by concerns over President Donald Trump's escalating tariff war with China, where most of its iPhones are assembled.


Apple's market capitalization fell to $2.59 trillion as of Tuesday's close, while Microsoft now sits at $2.64 trillion, reclaiming the top spot after briefly holding it earlier this year.

Apple shares have plummeted approximately 23% over just four trading sessions, shaving $700 billion off its value, as panicked investors dump stock due to the company's exposure to China for manufacturing and sales. Apple relies heavily on Chinese manufacturing for its flagship products, making it especially vulnerable to Trump's aggressive tariff policies.

The broader market has been shaken by Trump's announcement of substantial tariffs on imports from more than 100 countries, with the Nasdaq dropping 13% over the same four-day period. However, Apple's decline has outpaced other tech companies due to its particular vulnerability to U.S.-China trade tensions.

UBS analysts have predicted that the price of the iPhone 16 Pro Max could increase by as much as $350 in the United States as a result of the tariffs. The potential price hike raises questions about how consumers might respond to significantly more expensive Apple products.

Apple has been exploring manufacturing diversification in countries like India and Vietnam in recent years, but analysts suggest it would be nearly impossible for the company to quickly shift its complex supply chain away from China. That's despite President Trump saying he "absolutely" believes that Apple could manufacture its iPhones and other devices in the United States. Apple CEO Tim Cook has previously said that China's manufacturing expertise and scale are unmatched globally.

Both Apple and Microsoft, along with chipmaker Nvidia, had recently achieved market valuations exceeding $3 trillion before the current market turbulence began.

Microsoft appears somewhat insulated from the worst effects of the tariffs, with Jefferies analysts recently including the company among those they view as better positioned to weather the current uncertainty.

The two tech giants have traded the "most valuable company" title several times in recent years, with Microsoft claiming the top spot in early 2024 before Apple regained it – only to lose it again during this week's market volatility.

According to one report, Apple earlier this week urgently requested suppliers to ship as many premium devices as possible to the U.S. by air freight before Trump's falsely-described "reciprocal" tariffs of 104% on China came into effect Wednesday. China has since retaliated by slapping 84% tariffs on U.S. goods.
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April 9, 2025  09:36:48
Apple is offering a limited-time promotion for its streaming service, giving new and eligible returning subscribers access to Apple TV+ for just $2.99 per month for three months.


The deal runs until April 24, 2025, and offers a decent discount from the regular $9.99 monthly subscription price, saving viewers $21 over the promotional period.

The offer comes as Apple TV+ has been boosted in popularity with hit shows like "Severance," which recently surpassed "Ted Lasso" as the platform's most-watched series. Seth Rogen's "The Studio" has also been receiving positive reviews from critics and viewers.

The streaming service also includes sports content with "Friday Night Baseball" and select Major League Soccer matches from MLS Season Pass.

After the three-month promotional period ends, subscriptions will automatically renew at the standard $9.99 monthly rate unless canceled. The deal excludes Apple device customers who are already eligible for a free three-month trial and subscribers who get Apple TV+ through third-party providers or mobile wireless carriers.

Interested readers can check their eligibility through the Apple TV+ website or via the Apple TV app.
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April 9, 2025  08:51:32
Apple urgently requested suppliers to ship as many premium devices as possible to the United States by air freight, especially those priced above $3,000, in response to President Donald Trump's announcement of "reciprocal" tariffs of up to 104% on trading partners (via Nikkei).


Apple, along with Dell, Microsoft, and Lenovo, reportedly scrambled to mitigate the impact of the tariffs by accelerating shipments before April 9, the day the tariffs came into effect.

"We got a call from clients to make as many consumer electronics as possible and to ship as many of them by air as possible," said an executive at a supplier to Apple, Microsoft, and Google. "But the biggest challenge is that we don't have so many components and materials in stock."

The last-minute rush has created logistical challenges, with suppliers struggling to fulfill orders due to component shortages and tight shipping deadlines. All customs clearances had to be completed before midnight on April 8, U.S. time, creating what one international air shipping manager described as "a race against the clock."

The action comes as Chinese exports on Wednesday faced their biggest U.S. tariff of 104%. This is a combination of 20% levied earlier, 34% announced last week, and 50% imposed by Trump hours earlier following Beijing's refusal to withdraw a retaliatory tariff on U.S. goods.

Apple has been evaluating various strategies to minimize the impact of Trump's tariffs. The company has been diversifying its manufacturing base for years, with India becoming an increasingly important production hub.

A recent report suggests Apple plans to source more iPhones for the U.S. market from India, where tariffs are set at 26% compared to the 104% tariff on goods from China. The company expects to produce approximately 25 million iPhones in India this year, potentially meeting around 50% of U.S. iPhone demand in 2025.

The tariff situation has already had a substantial impact on Apple's stock, which has fallen nearly 23% since last Wednesday, as investors worry about the potential effects on the company's profits and global supply chain.

Apple CEO Tim Cook successfully secured exemptions for Apple devices during Trump's first term, but he faces bigger challenges this time around. The company now appears to be pursuing a dual strategy of short-term logistics adjustments while seeking longer-term political solutions.
Tag: Nikkei

This article, "Report: Apple Airlifted Premium Devices to US to Beat Tariff Deadline" first appeared on MacRumors.com

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April 9, 2025  08:31:00
Serial leaker Sonny Dickson is back today with a new image of some protective cases for Apple's upcoming iPhone 17 Pro, and the large camera hole is certainly the standout feature on show.

sonny
The iPhone 17 Pro and 17 Pro Max are expected to debut a major redesign of the rear camera bump, replacing the traditional square module with a horizontal, rectangular bar that stretches across the back of the device. This new layout resembles the runway-style camera panel seen on Google Pixel phones.

Apple's iPhones have maintained the same front-facing design language for several years, and the rear is one of the few remaining areas for meaningful visual evolution. Based on CAD renders and leaked parts, the updated bump retains the triangular triple-lens setup on the left, but now the LiDAR scanner, microphone, and flash are repositioned to the right, creating a more symmetrical design.

It's not clear what Apple's rationale is for the design shift, but it may allow for larger or more thermally efficient components, improved spatial separation of sensors for more accurate depth mapping, or simply more efficient internal packaging as Apple continues to shrink the main logic board.

The bump's uniform color, which is reportedly matched with the rest of the chassis, suggests Apple is aiming for a more unified and visually subdued design language than previously thought. Apple is expected to introduce the iPhone 17 Pro and Pro Max alongside the regular iPhone 17 and an all-new ultra-thin iPhone 17 Air around mid-September. For all the details, check out our regularly updated iPhone 17 Pro roundup.
Related Roundup: iPhone 17 Pro

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April 8, 2025  21:43:41
Meta-owned social network Instagram is developing an app for the iPad, according to a report from The Information. An Instagram employee with insight into Instagram's recent moves to take advantage of the situation with TikTok shared the tidbit about the company's work on an app for tablets.


Instagram users have wanted an Instagram app since the social network launched in 2010, but Instagram has only been an iPhone-only app. Instagram hasn't wanted to put the time or effort into ‌iPad‌ app development, and in 2022, Instagram head Adam Mosseri said in 2022 that there were no plans for an ‌iPad‌ app because there is "not a big enough group of people" calling for it to make it a priority. In 2020, Mosseri blamed a lack of employees, saying that the company has a limited number of employees and "lots to do," and an ‌iPad‌ app was not the "next best thing to do yet."

While there is no Instagram app for the ‌iPad‌, the ‌iPad‌ is able to run the iPhone version of Instagram. It's not ideal because the app is not optimized for the larger ‌iPad‌ display.

Not much is known about the ‌iPad‌ version of Instagram, and there's no word on when it might launch. It is part of the company's plan to capitalize on the looming TikTok ban, which has also seen Instagram attempting to lure popular TikTok creators to Instagram.

Yesterday, Instagram invited creators to New York City to use a new video app called Edits, which is meant to replace the ByteDance-owned CapCut video editing app that was removed from App Stores in January. Edits has video editing tools for creators, and it is aimed at those who produce short-form videos on mobile devices.

Instagram has also increased the length of reels from 90 seconds to three minutes to match TikTok's video upload length, and made interface tweaks to make the app more closely resemble TikTok.
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April 8, 2025  21:04:31
Apple is going to unveil iOS 19 in just about two months at its June WWDC event, and rumors suggest that it's going to bring a big change to the iPhone's design. It's been described as the most notable design overhaul since iOS 7, so it should be an exciting update.


We've rounded up everything we've heard so far about the design changes coming to ‌iOS 19‌.

  • visionOS-like design with translucency - ‌iOS 19‌ is inspired by visionOS, which has an emphasis on translucency and UI elements that kind of fade into the background to put the focus on content. ‌iOS 19‌ could lean heavily into that translucency, with Apple also opting for a floating look for navigation bars, windows, and other parts of the UI.

  • A glassier look - Remember the Aqua Mac interface? ‌iOS 19‌ has been described as having glass effects or as being glossy, with menu elements that can "reflect" light based on ‌iPhone‌ tilt.

  • Subtle lighting effects - The "glassy" look involves subtle lighting changes, such as a slight glint for some UI elements when you move the ‌iPhone‌. The Flashlight and Camera controls on the Lock Screen reportedly have a glass-like sheen that shimmers with movement, for example.

  • More rounded, expanding buttons - Along with a soft, floating look, navigation bars and buttons could have more rounded edges that blend better with the content behind them. In the Photos app, for example, photos could be full screen with controls in a slimmed down menu bar at the bottom rather than a full navigation strip. Haptic Touch menus, Control Center options, and permission prompts apparently have more rounded corners, too.

  • Pill-shaped tab bars - Many apps like the App Store, Apple Music, Apple TV, ‌Photos‌, Phone, and more have been described as having pill-shaped tab bars at the bottom for accessing controls. There's also less transitioning. Search, for example, doesn't have its own dedicated interface, and instead expands out from the tab bar.

  • Round app icons, maybe - Leaker Jon Prosser says that Apple is going to make the ‌iPhone‌'s icons rounder, though he is unclear if they will be entirely circular or some kind of cross between a circle and the current squircle.

  • Simplified navigation and controls - Apple wants to make it easier to navigate through apps, System settings, and more, so expect a more streamlined experience.

  • Cross-platform cohesiveness - These design changes aren't just coming to iOS - iPadOS and macOS will also get the same overhauled look, so it will be less jarring going from a Mac to an ‌iPhone‌ and vice versa.


Read More


We're keeping track of the ‌iOS 19‌ rumors in our dedicated iOS 19 roundup, which also has details on Apple Intelligence features, new app capabilities, compatibility, and more.
Related Roundup: iOS 19

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April 8, 2025  19:08:36
U.S. President Donald Trump "absolutely" believes that Apple could manufacture its iPhones and other devices in the United States, Press Secretary Karoline Leavitt said today during a media briefing.


Leavitt was asked whether Trump thought that iPhone manufacturing is the kind of technology that could move to the U.S. "Absolutely, he believes we have the labor, we have the workforce, we have the resources to do it," she replied, also referencing the $500 billion investment in the U.S. that Apple announced earlier this year. "And as you know, Apple has invested $500 billion here in the United States, so if Apple didn't think the United States could do it, they probably wouldn't have put up that big chunk of change."

Trump is planning to levy steep tariffs on China, Vietnam, Thailand India, the European Union, and other countries starting on April 9. He has claimed that if companies like Apple do not want to pay the tariffs, they should manufacture their devices in the United States. Despite Trump's suggestion that Apple could shift its incredibly complex supply chain to the U.S., it would be next to impossible. Disregarding the expense of such a maneuver, it's not likely that Apple and its suppliers would be able to find enough people with the necessary skillset in the United States. Cook commented on manufacturing in China in 2017, and said that Apple's iPhones are assembled there because China has expertise in very advanced manufacturing.
There's a confusion about China. And let me give you my opinion. The popular conception is that companies come to China because of low labor costs. I'm not sure what part of China they go to, but the truth is China stopped being the low labor cost country many years ago. The reason is because of the skill, the quantity of skill in one location, and the type of skill it is.

Like the products we do require really advanced tooling, and the precision that you have to have in tooling and working with the materials we do are state of the art. And the tooling skill is very deep here. You know, in the U.S. you could have a meeting of tooling engineers, and I'm not sure we could fill the room. In China, you could fill multiple football fields. It's that vocational expertise is very deep.

U.S. secretary of commerce Howard Lutnick made similar comments about ‌iPhone‌ manufacturing over the weekend, as 404 Media pointed out today in a piece titled "A 'US-Made ‌iPhone‌' Is Pure Fantasy." Lutnick said that the "army of millions and millions of people screwing in little, little screws to make iPhones, that kind of thing is going to come to America," suggesting that neither he nor Trump understands Apple's operations.

404 Media highlights Apple's 27-page supplier list [PDF], which lists the more than 50 countries where Apple gets components from. That doesn't even count rare earth minerals that are sourced from 79 countries, and that can't be mined in the U.S. Apple could not avoid tariffs by "manufacturing" in the United States because there is no feasible way all of the ‌iPhone‌'s components could be made in one country. Even if we limit "manufacturing" to device assembly, and the U.S. had the skilled employees required (which it does not), cost of living and wages in the U.S. vs. wages in other countries would make the price of a U.S. ‌iPhone‌ astronomically higher.

Apple has not yet commented on the tariffs, but the company has been stockpiling iPhones and is also planning to rely on imports from India, where tariffs are lower, to offset some of costs associated with importing devices from China.

It is true that Apple announced a $500 billion investment in the United States, but Apple will be manufacturing servers for its Private Cloud Compute system, not iPhones. Servers are a low demand product that aren't customer facing.

When Apple manufactured the Mac Pro in Texas during Trump's first term, it was largely a failure. Apple struggled to find local suppliers, importing components to Texas caused delays and unexpected expenses, and Apple had a hard time finding workers with the required skill.

As of yesterday, Trump was planning to levy a 54 percent tariff on China, but today, he increased that by another 50 percent. Starting tomorrow, goods imported from China will be subject to a tariff of 104 percent.
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April 8, 2025  16:13:59
The second-generation Apple Vision Pro may now be in mass production ahead of its rumored launch later this year, Chinese website IT Home today claims.


Reporting on information from an unknown source, the website says that key components of the new Vision Pro, including panels, housings, and circuitry, have moved into mass production ahead of the product's purported release later in 2025. Some Apple suppliers are said to be "rushing" to fulfill orders.

In October, The Information's Wayne Ma reported that Apple had abruptly reduced production of the Vision Pro headset ahead of plans to stop making the current version of the device completely by the end of 2024. This means that the device may no longer be in production and Apple likely has a sufficient number of Vision Pro units in its inventory to meet demand for the device's remaining lifespan through 2025.

Although Apple's work on a substantially enhanced Vision Pro model has apparently stalled, there are strong indications that the company will release "an incremental update to the product with limited changes to its physical design," such as a chip upgrade, according to The Information. Corroborating this, Apple analyst Ming-Chi Kuo and Bloomberg's Mark Gurman have said that a more iterative second-generation Vision Pro is in active development, adding the M5 chip and little else. This updated model is expected to reuse many components from the first-generation Vision Pro to offset the surplus inventory in Apple's supply chain and is likely the model IT Home's report refers to.

Gurman projected the device could launch between fall 2025 and spring 2026, which broadly lines up with IT Home's article today. That being said, IT Home does not have a solid track record for identifying authentic Apple rumors, so the report should be taken with a pinch of salt until we know more.
Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

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