To give advertisers more options to reach customers with the right message at the right time this holiday season, we’re introducing new ad tools and formats to turn interested shoppers into new customers.

We caught up with Magen Hanrahan, SVP, Consumer Understanding & Experience at Ferrara, to hear more about how their brands stay tapped in and lean on creative to find new audiences.

Meta is rolling out new ways for businesses to customize their campaigns by more precisely communicating what they value, while also making improvements to our ads system to deliver more of that value.

Last month, Meta’s Nicola Mendelsohn sat down with Jane Geraghty, Chief Client Officer at WPP, while in Cannes for the annual Festival of Creativity. They discussed how AI is helping to shape the agency of the future, WPP’s big bet on the technology, and the potential AI brings for creativity.

Marketers can unwrap AI-enabled performance by using Meta Advantage to create and meet demand, make ads faster with gen AI and build diverse creative with new formats.

Last month, Meta’s Nicola Mendelsohn sat down with Pato Spagnoletto, Warner Brother Discovery's Global CMO while in Cannes for the annual Festival of Creativity. They discussed how big brand moments like Season 2 of The House of the Dragon, drive subscribers for the Max brand, the role of AI and new creative formats in driving performance, and what’s on tap for Max during the holiday season.

This week at the Cannes Lions International Festival of Creativity, we're introducing three products to help businesses grow, better engage on Threads, and unlock creativity.

We are providing insights into phishing - what it is and how to protect your Facebook account against it.

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Held on June 5 and 6, 2024, in San Francisco, the summit featured several key Meta Business partners integrated across all aspects of the event — from the main stage to workshop spotlights and partner sponsors.