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Search Engine Land

Engage with news and insights on Search Engine Optimization (SEO) & Pay-Per-Click (PPC) on Search Engine Land.

April 25, 2025  19:00:22
Search marketing jobs
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
April 25, 2025  18:40:16
How to prevent Meta Ads restrictions on health and wellness campaigns
Catalog ads now support dynamic overlays – sticker-style labels that highlight prices, discounts, and free shipping.
April 25, 2025  18:19:14
Google Analytics 4
Google Analytics now offers snapshot templates for faster reporting and uses aggregate identifiers for more accurate Google Ads attribution.
April 25, 2025  15:04:02
Google also reported that AI Overviews have 1.5 billion users – even though AI Overviews are a default search feature, not a product.
April 25, 2025  13:00:00
How to optimize B2B PPC spend when budgets and confidence are low
Stretch your budget by trimming underperforming keywords, adopting value‑based bidding, and testing emerging channels for better B2B results.
April 25, 2025  12:00:00
How to use CRM data to inform and grow your PPC campaigns
Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid media results.
April 24, 2025  19:26:31
Your guide to Google Ads Smart Bidding
Google's expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion rate.
April 24, 2025  17:39:08
YouTube
YouTube's AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and brands?
April 24, 2025  17:06:44
ChatGPT for paid search marketers- 17 strategic prompts you can use today
OpenAI CEO Sam Altman has previously said he hates ads and he was concerned about products that manipulate the truth to suit advertisers.
April 24, 2025  16:31:47
Meta Threads
Advertisers will be able to reach the 300 million monthly active Thread users with Meta's targeting capabilities.