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Enhance your website's search engine optimization with internationally acclaimed software and online SEO courses from Yoast.
Off-page SEO is everything you do outside of your website to help it rank better in the SERPs. On-page SEO focuses on content, site structure, and technical improvements, but off-page SEO looks at building credibility from outside. There are many ways to get there, from link building to social media to earning those coveted brand […]
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Midway through the year is a good time to see how your SEO is holding up. Search habits shift, rankings change, and AI is reshaping how people find information. A mid-year SEO checkup isnât about starting over. Itâs a check-in to spot whatâs working, whatâs not, and what to adjust going forward. Traffic and rankings: […]
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First impressions stick, especially in UX. When we saw that new users of our Yoast SEO for Shopify app were skipping key steps or dropping off early, we knew our onboarding wasnât working. Using journey mapping and service blueprints, we redesigned the experience to be faster, clearer, and more supportive from the start. Hereâs how […]
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Today weâve launched a redesigned onboarding experience for Yoast SEO for Shopify, built to guide, support, and empower every user from the moment they install. Customer-centric marketers and designers know, first impressions matter, and thoughtful onboarding is the first step to long-term success. A new onboarding, designed with care Weâve simplified the setup process, removed unnecessary […]
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Content production seems quite simple, in principle. You develop an idea, write about it, do SEO checks, and click publish. Simple, right? It never turns out that way, especially when working with a team. Miscommunications, last-minute changes, and confusion about what needs to happen when. We’ve all been there! Try these ten tips to streamline […]
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In the last few years, we have seen loads of exciting developments in AI. New tools are popping up left and right, helping with a wide range of tasks. AI is finding its place in every market, from writing to keyword research to fact-checking. The rise of this phenomenon is undeniable. Let’s explore a few […]
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The meta description summarizes a page’s content and presents it to users in the search results. It’s one of the first things people will likely see when searching for something, so optimizing it is crucial for SEO. It’s your chance to persuade users to click on your result! This post will show you the characteristics […]
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Optimize your content directly inside Google Docs. Yoast SEO’s new Google Docs add-on provides real-time SEO and readability analyses in your writing environment, eliminating the need for multiple apps or CMS logins. You’ll produce fully optimized content faster, collaborate smoothly, and deliver content your audience and search engines love. Here’s why you’ll love it: Yoast […]
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Recently, we announced the rollout of Yoast AI Optimize for the Classic Editor in WordPress. Weâre excited to see the positive response and engagement with this new feature. During the initial rollout, we discovered a technical issue where unintended classes were being added to content for some users. While these added classes are harmless and […]
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Weâve seen it happen so often. You have a great blog or site, and at some point, you decide to go for a new look and feel. There are a couple of things youâll look at, usually in the order: layout/look and feel, usability, and optionally, room for advertising. If the theme meets your needs in […]
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AI tools are everywhere â from chatbots that answer customer questions to language models that summarize everything from documentation to legal text. But if youâve ever asked a model like ChatGPT to explain your site, your product, or your API, the results might not feel quite right. In fact, sometimes theyâre way off. And no, […]
The post What AI gets wrong about your site, and why itâs not your fault: meet llms.txt appeared first on Yoast.
Increased usage of AI is changing how people discover businesses and services online. While your website may be optimized for traditional search engines, large language models (LLMs) process your websiteâs information differently. Our new feature, llms.txt offers to bridge the gap. Yoast SEO generates a file that highlights the most important, up-to-date content on your […]
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Ever feel frustrated having to jump between different apps just to check your site’s SEO performance? We’ve simplified things for you. Yoast now seamlessly integrates insights from Site Kit by Google (Google Analytics and Search Console) right into your Yoast Dashboard, giving you one clear view to manage your websiteâs SEO effectively. Here’s why you’ll […]
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Weâre excited to announce that Yoast AI Optimize is now also available when using the Classic Editor in WordPress! Please note: there has been an update to this feature. Learn more. What is Yoast AI Optimize? Youâve finished your copy, great! But those pesky Yoast SEO Analysis lights arenât all green and you have to […]
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Now that so many people use AI tools to create content, the questions about the credibility of those tools keep popping up. Can you really make AI-generated content and still meet Googleâs E-E-A-T standards? Of course, the answer is yes, but thereâs a limit to what you should let these tools do. Incorporating human insights […]
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When you work on your site’s SEO, reflecting on those efforts should be part of your ongoing strategy. Whether itâs for a client, your manager, or your team, creating an SEO report is the best way to do so. This helps you justify your efforts, keep track of performance and figure out what needs to […]
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Modern SEO is all about data. Rankings can change overnight, user behavior as well, and search engines increasingly use AI to power the search results. To be able to respond, your decisions should be dictated by real, measurable insights. This article offers a practical way to turn SEO data into actionable insights. The role of […]
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Just like most other website owners, you want your website to attract customers. But how can you see who visits your website? And how can you use this knowledge to increase website traffic over time? Luckily, there are loads of tools that can help you. Letâs get you started with the right one for your […]
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Site Kit by Google is a free WordPress plugin that connects your site to important tools like Analytics, Search Console, and Ads. After installing, itâs easy to verify your accounts, after which you see data in your dashboard. That data is nice to have, but it has limits, especially if you need detailed reports. What […]
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As AI-driven search engines rewrite the rules of content visibility, one thing is clear: optimization isnât dead â itâs evolving. Large language models (LLMs) like ChatGPT, Googleâs Gemini, and Perplexity AI donât just retrieve web pages; they synthesize answers. And your content? It only gets included if itâs clear, relevant, and easy to extract. The […]
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