Here is a recap of what happened in the search forums today...

It has now been ten days since the Google June 2025 core update began rolling out. It will probably take another ten or so days to finish rolling out, but we are seeing signs that some sites affected by previous core updates and helpful content updates are experiencing partial recoveries with this latest Google core update.

Google Search Console may have a weird glitch in the performance report average position data. For some reason, many are seeing huge declines in average position in the chart but when they look at their rankings in Google Search, everything seems normal.

In February, we covered the new Google Ads "people also consider" ad format for sponsored search results. Then, on mobile, it was in a list format. Now, Google is testing a swipable carousel format for these people also consider ads.

Google has removed from the Google Business Profiles help documentation the ability to use a utility bill as evidence for submitting an appeal. I am not sure why it was removed, maybe it was too easy to spoof by finding a copy online and editing it?

Google announced yesterday that AI Mode now works with Circle to Search and Google Lens. Google's Rajan Patel wrote on X, "Today, we're taking your visual searches to the next level with two new capabilities."

Here is a recap of what happened in the search forums today...

Google's John Mueller said the order of the URLs or sites you list in your disavow link file does not matter. He added that the file is not processed in real time, it is crawled and then taken into account as Google crawls the web.

A recent study from Ahrefs said that AI-generated content does not hurt your Google rankings. And while the study really shows this to be true, there are plenty of sites that overdid it with AI-generated content and saw their Google rankings massively decline in the long run.

Ginny Marvin, Google's Ads Liaison, defended why so many search terms are hidden within the Google Ads advertiser console and reports. She said, "the threshold increase was solely privacy-driven." She added this was a question she asked when she was joining Google, suggesting it was important for her to learn before joining the company.

Google Search Console now gives you the ability to track the performance of your Discussion forums rich results within the Google search results. Google added a new search appearance filter for Discussion forums that you can select and filter on.

The folks at PPC Hero noted that Google Ads CPCs increasing and there is a decline in ad click volumes within Google Search. The question is why? More competition? Higher CPC prices? New bidding strategies? AI Overviews causing a drop in ad clicks?

Here is a recap of what happened in the search forums today...

It seems that the links/citations you see in Google AI Mode can be very different when you search on desktop versus mobile. In fact, it seems like the sources can differ even if you try the same query on a different desktop browser.

Google will be updating its political content policy this month, if not already. Specifically, the content on the Google Ads Political content policy page and Election Ads verification page will be revised.