Fospha proudly announces the release of “Fospha’s Ultimate TikTok Playbook,” a comprehensive guide that empowers ecommerce businesses to leverage TikTok for exponential growth.   Why Fospha’s Ultimate TikTok Playbook is a Must-Read   TikTok has rapidly become a powerhouse for ecommerce growth, making it essential for digital marketers. Fospha’s Ultimate TikTok Playbook provides actionable insights and proven […]

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In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For D2C and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial.   A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, mature […]

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Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) […]

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In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return.   The report reveals a significant underinvestment […]

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Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that […]

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Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear […]

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As Google continues to update its algorithms, the use of content has never been more crucial, and this article explains how you can use it to build authority

The post Establishing niche authority: leveraging strategic content as a key differentiator appeared first on Search Engine Watch.

Did you know that there are ways to get to the top of Google without ranking your own site? You can still get lots of good organic traffic using alternative methods, as our experts explain

The post The incredible ways to get SEO traffic without ever ranking appeared first on Search Engine Watch.

When Chat GPT launched in November last year, it changed the internet. Today, we speak to some startups and experts to understand how ChatGPT is changing SEO

The post How Chat GPT is changing SEO appeared first on Search Engine Watch.

Interaction to Next Paint is becoming one of the Core Web Vitals metrics that impact Google rankings. Learn what this change means and how you can optimize your website

The post Optimize Google’s new Interaction to Next Paint metric appeared first on Search Engine Watch.