Ahrefs Blog
Elevate your SEO and marketing skills with detailed tutorials, case studies, and opinions from industry experts on the Ahrefs Blog.
April 23, 2025 10:27:32
You might even have seen it for yourself. Youâre trying to make a simple pasta dish (like aglio e olio) but you have to scroll through a piece thatâs thousands of words long, answering questions you didnât need: Even when…
Read more ›
April 22, 2025 14:42:35
But what exactly is llms.txt, whoâs using it, andâmore importantlyâshould you care? llms.txt is a proposed standard for helping LLMs access and interpret structured content from websites. You can read the full proposal on llmstext.org. In a nutshell, itâs a…
Read more ›
April 17, 2025 16:09:09
After writing an article on 11 ways to measure brand awareness, I figured nowâs also the perfect time for us to get a clearer picture of where we stand today, so we have something solid to measure against when those…
Read more ›
April 17, 2025 11:08:32
We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page, compared to similar informational keywords without an AI Overview. Thanks…
Read more ›
April 16, 2025 08:18:10
How do you do that? How do you actually rank for a keyword? Follow this guide to find out how. Just because a keyword exists doesnât mean itâs the right one to target. Sometimes a keyword is merely a subtopic…
Read more ›
April 14, 2025 16:20:14
But in the age of AI-driven search, originality is not the boon we think it is. It might even be a liability⌠or, at best, a long game with no guarantees. Because hereâs the uncomfortable truth: LLMs donât reward firsts.…
Read more ›
April 8, 2025 15:11:13
This is a recipe for mediocrity. Competitors donât always know what theyâre doing. Their campaigns might be underperforming, and blindly following them could land you in the same hole. You also donât want to get into a copying war and…
Read more ›
April 7, 2025 09:41:36
So far, it doesnât seem like it. There seems to be massive overlap in SEO and GEO, such that it doesnât seem useful to consider them distinct processes. The things that contribute to good visibility in search engines also contribute…
Read more ›
April 4, 2025 13:28:46
But its value goes beyond just awarenessâAI citations can also drive engaged traffic to your site. Like any new referral channel, AI traffic is still finding its footing. Our research shows LLMs account for about 0.1% of traffic, though this…
Read more ›
March 31, 2025 14:53:06
When big-name sponsors put their logo on your event materials, theyâre essentially saying: âThis event matters.â We know this firsthand because event sponsorships have been a big part of our marketing strategy. Weâve spent an estimated $500,000 on them, sponsoring…
Read more ›