You can reduce your bounce rate by making low-risk, low-effort, common sense changes to your site. Along the way, you will make the experience more...

The post How To Reduce Bounce Rate Right Now. 17 Instant Fixes appeared first on The Daily Egg.

The Google reviews you read about a restaurant you want to go to, that’s social proof. The hope is that you read these reviews and...

The post The Only 6 Social Proof Examples You Should Be Inspired By appeared first on The Daily Egg.

Effective copywriting articles teach you three critical things: how to problem-solve existing issues, how to approach novel setbacks, and how to adapt your copy in...

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If your startup is working, there will be data to prove it.  Investors expect to see that data clearly. So does your team.  But not...

The post 35 Critical Startup Metrics: From Pre-Seed to Exit appeared first on The Daily Egg.

A customer retention email is a message designed to keep existing customers engaged with your brand. Customer retention emails can take several different forms, from...

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Social proof is rooted in psychology, playing on the idea that people are influenced by the actions and opinions of others, particularly when they aren’t...

The post The Only Types of Social Proof That Sway Decision Making appeared first on The Daily Egg.

A brand evangelist loves a brand so much that they rave about it and promote it all the time to other people, participating in as...

The post How to Turn Employees AND Customers into Brand Evangelists appeared first on The Daily Egg.

Copywriting research is an important element of producing world-class copy. It’s what separates good copy from remarkable copy. This can only happen when copywriting research...

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I’ve made over $500K in my career as a copywriter. Here’s what I know. What Is Copywriting? Copywriting is using words to market a product...

The post What Is Copywriting? What I Know After Making $500K appeared first on The Daily Egg.

AIDA and PAS are two of the most popular copywriting formulas in direct response copywriting. Start with either of these formulas for all your copywriting...

The post AIDA vs PAS: My Pick on Which Formula to Use and Why appeared first on The Daily Egg.