The Trump tariffs are official – and the impact on ad spend could be even more grim and wide-ranging than expected. On Wednesday, President Trump announced 10% baseline tariffs on just about every country, including a few uninhabited islands. Certain countries, including China, Vietnam, Taiwan and the EU got slapped with even higher tariffs. The […]

The post Trump’s Tariffs Are Bad News For Anyone Who Relies On Ad Revenue appeared first on AdExchanger.

What’s old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week’s episode grapples with two topics that are not new to online advertising, but have both roared back into the public consciousness. The first is the scourge of bot traffic, scrutiny courtesy of a recent Adalytics report, and […]

The post Bots And Games Are Back (For Ad Tech) appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

The post Comic: The Great Curation Debate appeared first on AdExchanger.

No, “ROMO” doesn’t have to do with the former Dallas Cowboys quarterback. Plus, X is dealing with the fallout of a massive data breach.

The post ROMO’s Got An Arm, But No Legs; Did Elon Stop Paying The Cybersecurity Bills? appeared first on AdExchanger.

WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not disclosed. This acquisition reunites InfoSum with Brian Lesser, its former CEO. InfoSum will sit within GroupM, now led by Lesser, who was chairman and CEO of InfoSum until he joined WPP in September. This is […]

The post WPP Acquires Data Clean Room Startup InfoSum appeared first on AdExchanger.

Programmatic is now at the top of Spotify’s playlist. After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange on Wednesday and added new supply and demand partners to the mix. In addition to TTD, the Spotify Ad Exchange (SAX) is available through Magnite and Google’s DV360, with Yahoo DSP, […]

The post Spotify’s New Ad Exchange Is Open For Business appeared first on AdExchanger.

Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits. The emerging category of generative AI search engines, including ChatGPT, Google’s Gemini and Microsoft Copilot, are slow-rolling their ad businesses as they focus more on general adoption and subscription licenses. They must also balance their preexisting ad businesses […]

The post Perplexity Takes Its AI Search Engine Out On A Shopping Trip appeared first on AdExchanger.

Advertisers and their agency partners are well-versed in assembling audiences based on who they want to reach. Yet effective audience composition isn’t simply about deciding who is ideal; it’s also about determining who should be excluded. Audience suppression is a superpower that many advertisers don’t realize they have. When used effectively, it can be the […]

The post Less Is More: Why Excluding Audiences Leads To Stronger Campaigns appeared first on AdExchanger.

A Fine Performance Ecommerce consultancy Smarter Ecommerce – or smec, as it’s known – just published its annual State of PMax report.  Performance Max campaigns are tough to aggregate and study. It’s a black box, after all. So it’s useful to have smec’s tracking of thousands of PMax advertisers as a benchmark.  And the trends […]

The post The Max Effect; No Keeping Up With Core Updates appeared first on AdExchanger.

Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and center for the fourth consecutive time at the fourth-annual IAB PlayFronts, the trade organization’s dedicated event for the growing gaming ad channel, […]

The post Big Platforms Are Embracing Gaming, But Ad Spend Still Lags appeared first on AdExchanger.