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Digiday - Marketing

A leading voice on industry disruption caused by technology within the media and marketing spheres.

April 28, 2025  04:01:00
Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.
April 28, 2025  04:01:00
Despite tight budgets and looming recession fears, some smaller brands are ramping up investment in retail media networks to boost visibility.
April 25, 2025  04:01:00
Threads ads are here, and so is the predictable wave of testing.
April 25, 2025  04:01:00
Third-party cookies are still widespread but they're no longer foundational. The shift is already underway, it's just no longer waiting on Chrome.
April 25, 2025  04:01:00
For media buyers, it’s been a wild time filled with false starts, urgency and many delays to an ever-extending deadline.
April 24, 2025  04:01:00
When everyone, even traditional agencies, are after those brand dollars, what separates the best when it comes to influencer agencies from the rest?
April 24, 2025  04:01:00
Now that the cookie's staying for good, enthusiasm for alternatives is "muted," despite agency advice.
April 24, 2025  04:01:00
While Possible has grown its audience sizably since year one — with an emphasis on attracting more marketers — the content too has widened its aperture, thanks to a cadre of diverse voices serving as its advisory council.
April 23, 2025  04:01:00
Salesforce says Data Cloud and Agentforce are driving growth of AI agents across marketing, sales and customer services.
April 23, 2025  04:01:00
Amazon tells advertisers to go all in on its platform during economic uncertainty.
April 22, 2025  04:01:00
Agency holding companies spent big last quarter, bringing the future of such technologies into question.  
April 22, 2025  04:01:00
Marketers are looking for areas to cut their ad budgets and push for flexibility, but influencer marketing has been spared.
April 22, 2025  04:01:00
LG Ad Solutions wants to make the home screen the main gateway to streaming to claim a greater slice of the ad dollars flowing through CTV.
April 22, 2025  04:01:00
Earnings season has returned and with it a familiar exercise in managing uncertainty for advertising and media CEOs.
April 21, 2025  04:01:00
Digiday breaks down what the DST is, how the U.S. has responded to it so far and what it could mean for the advertising industry.