Hey Indie Hackers 👋

I’m a marketer/developer and I’ve been managing a number of news sites on Webflow and WordPress for a while now. Part of my job is regularly checking data like scroll depth, time on page, and ad conversions.

A while back, I started noticing something odd...

Strong traffic, weak engagement

Time on page and conversion rates weren’t what they used to be. But traffic was still solid. That told me people were still interested, they just weren’t engaging like before.

I realized that most readers weren’t reading the whole article anymore. They skimmed, bounced, and didn’t convert.

A shift in how people consume content

Combined with Google’s updates, it became clear that content needed to be more structured, scannable, and instantly useful.

So I started talking with some friends in the SEO space. We brainstormed and ended up testing a simple idea.

Add summaries to the top of each blog post

At first, I did it manually. Just a few bullet points summarizing the article.
I ran A/B tests on my own site. When I saw bounce rates drop and scroll depth improve, I automated the process using ChatGPT.

What I built

• A small tool that uses the ChatGPT API
• It reads any blog post
• Generates a 3 to 5 bullet summary of key takeaways
• Injects that summary at the top of the post with a JS snippet
• No backend or CMS fields needed. Just publish, and it shows up

Example:

Watch the short demo here

Results after 2 months

• Time on page: 38s to 60s
• Scroll events (90%): 4% to 9%
• Conversion rate from blog traffic: 0.8% to 1.1%

Honestly, it just makes content easier to digest. People get value faster. Google seems to like it. And the summaries are natural enough that I’m now using them on client sites too.

What’s next

We’re rolling out a limited beta for the first 300 users. If this would be useful for your blog, let me know and I’ll drop a link in the comments.

Happy to answer questions or get roasted. Feedback welcome.

Thanks for reading 🙏