Effective icons depend on recognizability and interpretation. Evaluate them with methods appropriate for your specific research questions

Sneaking is a deceptive practice that includes three main patterns: forced continuity, hidden costs, and sneak into basket.

Discovery is challenging; it can be hard to know what to research, how to do discovery as a team, and how to get buy-in. Follow these 7 tips for smoother discovery efforts.

AI can speed up certain research tasks but is currently most helpful in the planning and analysis stages.

The sparkles icon has become increasingly prevalent in user interfaces, particularly in association with AI-driven features, but it suffers from ambiguity and lacks a standardized meaning.

Work with AI tools in UX the way you’d work with an intern: Treat their work as a first pass, double-check their facts, and provide specific instructions.

Generative AI systems are prediction machines. This article breaks down neural networks and LLMs in nontechnical language.

Use this curated set of free NN/g templates and guides for inspiration and to accelerate your product development activities and UX career.

Help us build something completely new! We’re looking for a talented software development manager with a start-up mentality.

Creating realistic data for prototypes is a chore. Use these prompting tactics with generative AI to enhance content fidelity in usability testing.

Test your icon knowledge with a 10-question quiz! Discover key insights from the first book from NN/g Press, "Digital Icons That Work."

Unsure where to start? Use this collection of links to our articles and videos to learn how to run successful discovery efforts in your UX-design process.

A/B tests incrementally improve the user experience of a product while effectively reaching business goals.

When the key differences between choices are implied or buried, users often select the wrong option or misunderstand the features.

Unsure where to start? Use this collection of links to our articles and videos to develop processes, standards, and strategies for effective content.

Nielsen Norman Group is looking for a talented design assistant to join the team. The deadline to apply is August 30, 2024.

We’re looking for a talented graphic designer to join our small design team. You’ll work with a group of designers to translate complex concepts into video visualizations that help our audience learn about UX.

Take up to 7 in-depth training courses, teaching user experience best practices for successful design. Courses focused on long-lasting skills for UX professionals. December 7- December 13, 2024.

Individuals at different career stages have different challenges, opportunities, and ways to level up.

It’s easy to place too much trust in genAI tools. Use only information you can verify or recognize to be true.