The dreaded question of social media marketers everywhere: “Why am I losing followers on Instagram?” I spent years in the trenches as a social media editor for media brands and know the daily toil it takes to keep up with the latest media trends, platform updates, and more.

I still remember the first time I sat down to write a case study as a SaaS content marketer. The client was a budding tech startup, and I wasn’t entirely sure where to begin.

Designing an optimized landing page isn’t just a task — it’s an art form. If you want a landing page that doesn’t just exist but actively converts, you need to master the craft of conversion-centered design (CCD). Ready to level up?

Imagine the leaders who inspire you — each with their own leadership style, driving success in unique ways. I think leadership styles are important enough to shape how businesses operate, influence company culture, and impact team performance.

If you’re here because you’re wondering how to make a good PowerPoint, you’re in the right place. Let’s just hope it’s not the night before the big day.

A few years back, I remember walking into my favorite pastry shop and effortlessly flipping through a glossy, laminated menu before ordering. Now, every time I dine out, I’m handed a table tent instructing me to scan a QR code with my phone to browse the menu.

What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. I definitely can’t help you with your road trip or wedding speech (sorry), but I can help you create a social media content calendar to organize your next marketing campaign.

In my early days as a solopreneur, I often drowned in an endless list of tasks (more often than I’d like.) Every item on my to-do list felt urgent, and I was constantly pulled in different directions.

During the last 15 years I’ve worked at a few companies, and looking back, most of them relied on tried-and-tested types of marketing methods like paid ads, email marketing, and SEO.

I know that Instagram is primarily about sharing striking visuals — images, videos, promotions, and even acting as a storefront for one’s business. But in truth, I spend much more time reposting other people’s content than my own.

Choosing the right large language model can feel overwhelming with so many options out there, especially if you’re not exactly living and breathing AI

A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don't convert. That’s even true for pieces that are well-written.

I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews.

When it comes to video, we marketers often focus the conversation on short-form video — no surprise, given this can be the most engaging format. Regardless of length, for me personally, some of the most impactful marketing content I’ve seen has been in interactive videos.

I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work.

I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the process simple.

Consumers increasingly care about sustainability, and sustainable marketing practices are your vehicle for connection.

No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential reputation hits.

Ok, this has to be one of the most meta projects I’ve worked on: a piece of digital content about digital content — but, hey, it’s an important one.

As a freelance writer, I’m always receiving and reviewing scope of work documents. These digital documents help me maintain clarity, so I know who’s responsible for what and when tasks are due.

As the owner of a content business, I need to make accurate project estimates. If a project takes longer than estimated, I’ll end up with frustrated clients and a backlog of other projects. I could also miss out on potential repeat business and referrals.

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

When I was in grade school, Valentine’s Day was one of my favorite holidays.

As a marketer, my professional bio is the best way to, well, market myself.

Industry experts and thought leaders use blogs to share their knowledge with interested parties like you. And, if the post was written well, chances are you came away with helpful insights and a positive opinion about that person and the brand they represent.

Webinar promotion is a crucial part of the webinar process, but the webinar promotion tips in this article go beyond just getting attendees to join.

Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI's ability to improve everything from business operations to AI marketing funnels piqued my interest.

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends.

Once a visitor lands on your website, you only have about seven seconds to make a great first impression before the average user decides whether they’re going to stay or bounce.

As the former head of marketing for two different tech startups, I’ve learned firsthand that email newsletters can be an incredibly powerful tool in any marketer’s toolbox.

The inbound methodology is really important here at HubSpot. I think you could go so far as to say that it's more or less our “main thing” — like almost everything we push, preach, and practice as a brand hinges upon it.

Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main thing here at The HubSpot BLOG — so the fact that it‘s taken over a decade for us to put together our first-ever report on the state of blogging isn’t the best look.

When I changed careers from classroom teacher to content writer and editor, I little suspected the AI revolution that was about to take place. In just two years, 74% of marketers are now using AI in their roles.

No two companies’ customer bases are alike. So, there’s no one-size-fits-all formula for designing an optimal website, crafting the most enticing copy, or building the most effective product. This is where A/B testing tools come in handy.

Content mills: the corner of the internet where everyone's promised the moon, but most people are left in the dark.

One of my favorite examples of influence is in the 2004 film Mean Girls.When the girls at North Shore High School see “queen bee” Regina George wearing army pants and flip-flops, they decide to do the same. It’s absurd but also entirely realistic.

Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can't help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting. And I’m not the only one.

AI content SEO” is one of those terms we’ve all Googled at some point since AI became part of our workflow. No doubt it’s great for marketers — it makes us faster — but does it hurt our rankings? To what degree?

It’s no wonder marketers love creative briefs: A good one sets you up for success with a high-level game plan and a clear objective.

I remember the first time I tried social media boosting. It was back when I was testing the social media marketing waters by building a presence on Facebook, Instagram, and Twitter to help grow my blog.

Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.

Like most millennials, I’m an Instagram (IG) native. I’ve used it both professionally and personally for what feels like a lifetime, so, of course, I’ve had to come up with thousands of Instagram captions.

As a marketer who's been in the business, I've noticed something interesting: when people think of "marketing," they often picture those flashy Super Bowl commercials or massive Times Square billboards.

We ran the numbers, and blog posts are still among the content formats that marketers use the most today (and those that deliver the highest ROI). However, sometimes, it can be difficult to put pen to paper — or words to screen.

Reddit has evolved from its 2005 origins into a digital powerhouse, proving itself as an invaluable territory for marketers.

90% of the U.S. population has eaten at a McDonald's over the past year.

It wasn't too long ago that we weren’t collaborating much across Marketing.

Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much any industry is undeniable, but that’s only if you know how to navigate and optimize the anatomy of a Facebook Ad.

Think you're good at spotting AI-generated content? Put it to the test.

Any time an interviewee makes me ask my boss, “Can we say that in a newsletter?” you know it’s gonna be a good day.