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The latest articles and announcements from Nielsen Norman Group
March 28, 2025 17:00:00
AI advances make UX generalists valuable, reversing the trend toward specialization. Understanding multiple disciplines is increasingly important.
March 28, 2025 17:00:00
When using AI consider its four "superpowers": content creation, summarization, basic data analysis, and perspective taking.
March 21, 2025 17:00:00
Even AI features that offer value won’t be used if people don’t notice them. Consider existing mental models and design best practices to increase engagement.
March 21, 2025 17:00:00
Lost your UX job in a layoff? Use this step-by-step guide to preserve your professionalism and optimism during this stressful experience.
March 14, 2025 17:00:00
UX ranks among top fields adopting AI, mostly in writing, design, and coding tasks — though complex or human-centric UX activities remain largely AI-free
March 14, 2025 17:00:00
Embrace adaptability in UX: reframe challenges, balance research with action, and foster a growth mindset to keep up with this evolving industry.
March 7, 2025 18:00:00
Designers may think AI features are now familiar to our users, but recent research suggests that adoption is still lower than we might think.
March 7, 2025 17:00:00
Use the EAS framework — Eliminate first, Automate where possible, and Simplify what remains — to minimize user effort and improve form completion rates.
February 28, 2025 18:00:00
When designing AI product features, scope shapes key decisions. Research shows that focused AI features lead to better user understanding and adoption.
February 28, 2025 18:00:00
Use this glossary to quickly clarify definitions for key graphical user-interface elements and controls.
February 22, 2025 01:00:00
Nielsen Norman Group is hiring part-time UX research assistants. The deadline to apply is March 14, 2025.
February 21, 2025 18:00:00
Experience in the context of a UX-research platform shows that AI can be integrated well in focused tasks but isn’t capable of independent complex analysis.
February 21, 2025 18:00:00
Businesses must shift their focus from a narrow, product-level view of UX to a holistic one that spans a customer's lifelong experience.
February 14, 2025 22:00:00
Take up to 6 in-depth training courses, teaching user experience best practices for successful design. Training focused on long-lasting skills for UX professionals. May 31 - June 13, 2025.
February 14, 2025 19:29:47
We’re looking for a talented senior software backend developer to join our small team of developers (including some full-time employees and some external contractors). Applications due Feb 28, 2025.
February 14, 2025 19:23:25
We’re looking for a talented senior software backend developer to join our small team of developers (including some full-time employees and some external contractors). Applications due Feb 28, 2025.
February 14, 2025 18:00:00
ResearchOps expert Kate Towsey shares insights on building effective research systems, avoiding reactive approaches, and integrating AI thoughtfully in UX research.
February 14, 2025 18:00:00
AI will force the transformation of service design by introducing new actors, shifting user dynamics, and redefining success metrics.
February 7, 2025 18:00:00
A SWOT analysis helps teams understand how well a product, service, or organization is positioned in the market to serve its customers.
February 7, 2025 18:00:00
Plausible but incorrect AI responses create design challenges and user distrust. Discover evidence-based UI patterns to help users identify fabrications.